Ecommerce Chapter 8

Amazon has a patent on: one of the most contentious e-commerce patents? A) download-based sales. B) display of third-party advertisements in floating windows. C) one-click purchasing. D) hyperlinks.

C

Which of the following cases involved the issue of keywording? A) Ticketmaster Corp. v. Tickets.com B) Bernina of America, Inc. v. Fashion Fabrics Int'l, Inc. C) Government Employees Insurance Company v. Google, Inc. D) E. & J. Gallo Winery v. Spider Webs Ltd.

C

Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) information density B) interactivity C) social technology D) ubiquity

C

Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures? A) ICANN B) FTC C) WIPO D) USPTO

C

Which of the following is used to track individuals as they move among thousands of websites? A) first-party cookies B) digital wallets C) advertising networks D) shopping carts

C

Which of the following situations would not qualify for the fair use exception to U.S. copyright law? A) A professor clips a newspaper article just before class and distributes copies of it to his class. B) A journalist quotes a paragraph from a book in a review of the book. C) A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website. D) Google posts thumbnail images of books in the Google Book Search Project.

C

Which of the following technologies reduces the ability to merge different files and deanonymize consumer data? A) anonymous surfing B) anonymous remailers C) differential privacy software D) public key encryption

C

All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the: A) nature of the work used. B) amount of the work used. C) market effect of the use. D) free availability of the work on the Web

D

Disputes over federal trademarks involve establishing: A) underlying ideas. B) intent. C) piracy. D) infringement.

D

How long does copyright protection extend for corporate-owned works? A) 25 years B) 50 years C) 75 years D) 95 years

D

Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) the Golden Rule B) the Slippery Slope C) the Social Contract rule D) No Free Lunch

D

Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) the Golden Rule B) Risk Aversion C) the Slippery Slope D) the Social Contract rule

D

Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process

D

All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except: A) up to ten years' imprisonment for a first offense. B) fines up to $500,000 for a first offense. C) fines up to $1 million for a repeat offense. D) restitution to the injured parties for any losses due to infringement.

A

All of the following cases involved the doctrine of fair use except: A) Spokeo v. Robins B) Perfect 10, Inc. v. Amazon.com, Inc. et al. C) Field v. Google, Inc. D) Kelly v. Arriba Soft.

A

Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.

A

The Spokeo case involved a claim for damages based on which of the following? A) Fair Credit Reporting Act B) Digital Millennium Copyright Act C) Anticybersquatting Consumer Protection Act D) Defend Trade Secrets Act

A

What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected.

A

Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

A

Which of the following Supreme Court cases established that states can compel online retailers to collect and remit sales taxes even if they do not have a physical presence within the state? A) South Dakota v. Wayfair B) Bilski et al. v. Kappos C) Quill v. North Dakota D) Alice Corporation v. CLS Bank International

A

Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement

A

All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except: A) the DMCA makes it illegal to circumvent technological measures to protect works. B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement. C) the DMCA requires search engines to block access to infringing sites. D) the DMCA allows libraries to make digital copies of works for internal use only.

B

As of 2020, the largest consumer privacy penalty issued by the Federal Trade Commission had been imposed on which of the following companies? A) Google B) Facebook C) Uber D) Apple

B

Downloading a music track owned by a record company without paying for it is an example of a violation of: A) patent law. B) copyright law. C) trademark law. D) privacy law.

B

Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.

B

Registering the domain name Faceboik.com with the intent to divert web traffic from people misspelling Facebook.com is an example of: A) cybersquatting. B) typosquatting. C) metatagging. D) linking.

B

_______ protects original forms of expression in a tangible medium. A) Trade secret law B) Copyright law C) Patent law D) Trademark law

B

Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all? A) Universalism B) the Slippery Slope C) the Social Contract rule D) the Golden Rule

B

Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? A) the Slippery Slope B) Risk Aversion C) No Free Lunch D) the Collective Utilitarian principle

B

Which ethical principle tells you it's wise to assume perfect information markets? A) the Golden Rule B) the New York Times test C) the Social Contract rule D) the Collective Utilitarian principle

B

Which of the following statements is not true? A) Currently, the United States is in a mixed-mode policy environment with respect to the Internet where self-regulation co-exists with limited government regulation. B) The Internet is technically very difficult to control, monitor, and regulate from a central location. C) Early Internet advocates argued that the Internet was different from all previous technologies. D) Controlling e-commerce also involves regulating the Internet.

B

The display of a third-party's website or page within your own website is called: A) cybersquatting. B) metatagging. C) framing. D) deep linking.

C

________ can be used to record all keyboard activity of a user. A) Shopping carts B) Trusted computing environments C) Spyware D) DRM

C

The California Consumer Privacy Act (CCPA) does all of the following except: A) give residents the right to be informed about the kind of personal information that is collected about them. B) gives residents the right to opt out of the sale of their information. C) gives residents the right to access their information in a usable format so they can transfer it to another service. D) gives residents the right to prevent government access to their personal information.

D

All of the following statements about patents are true except: A) it is more difficult to obtain a copyright than it is to obtain a patent. B) the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. C) computer programs can be patented. D) to be patented, an invention must be nonobvious.

A

Which of the following is an example of a pay-for-privacy (PFP) approach? A) AT&T's GigaPower service B) Meeco.me's life management tool C) Digi.me's app D) The Hub of All Thing's open source project

A

Which of the following statements about net neutrality is not true? A) The FCC now regulates ISP pricing. B) The FCC ruled that Internet broadband service providers should be viewed as public utilities similar to telephone companies. C) The FCC overruled state laws that made it difficult for cities to operate their own broadband networks. D) ISPs can no longer discriminate against users on the basis of protocol or amount of usage

A

A social consequence of the richness of Internet information is: A) an increase in shallowness. B) an increase in the ease of creating misleading information. C) very persuasive messages might reduce the need for multiple independent sources of information. D) an increase in vulnerability to hacking attacks.

C

According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online? A) used an anonymous web browsing service B) encrypted their communications C) cleared web browser history and cookies D) posted comments online anonymously

C

Which of the following statements about the E.U. General Data Protection Regulation (GDPR) is not true? A) The GDPR replaces the E.U.'s existing Data Protection Directive. B) The GDPR applies to any firm operating in any E.U. country. C) The GDPR eliminates the right to be forgotten. D) The GDPR limits the ability of companies to use data for purposes other than those for which it was collected.

C

Which of the following features of e-commerce technology can result in work and shopping invading family life? A) interactivity B) ubiquity C) information density D) global reach

B

Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? A) accountability B) privacy C) responsibility D) liability

B

Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA

B

All of the following are required in order for information to be considered a trade secret except: A) it must have commercial value to its owner. B) the owner must have taken steps to protect it. C) it must be unique. D) it must be something that others do not know.

C

________ allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years. A) Copyright law B) Trade secret law C) Patent law D) Trademark law

C

Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) ubiquity B) interactivity C) information density D) global reach

D

Which of the following involves bypassing the target site's home page and going directly to a content page? A) cybersquatting B) metatagging C) framing D) deep linking

D

Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? A) USA PATRIOT Act B) Homeland Security Act C) Communications Assistance for Law Enforcement Act D) USA Freedom Act

D

Which of the following statements about industry self-regulation regarding privacy is not true? A) The AdChoices program is an industry-sponsored initiative to encourage websites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users. B) The Network Advertising Initiative offers consumers a global opt-out feature to prevent network advertising agencies from placing cookies on a user's computer. C) Industry efforts have not so far succeeded in reducing American fears of privacy invasion. D) Online seal programs that attest to a company's privacy policies have had a significant impact on online privacy practices.

D

Which of the following statements about industry self-regulation regarding privacy is not true? OPA- online privacy alliance A) OPA members are required to implement the OPA's privacy guidelines. B) The primary focus of industry efforts has been the use of online "seals" that attest to the site's policies. C) Industry efforts have not so far succeeded in reducing American fears of privacy invasion. D) The NAI's privacy policies have established the TRUSTe seal.

D

Which of the following is not a major e-commerce public safety and welfare issue? A) regulation of gambling B) regulation of cigarette sales C) regulation of pornography D) regulation of taxation

D

Safe harbor provisions of the Digital Millennium Copyright Act (DMCA) were at issue in all the following lawsuits except: A) a lawsuit filed by the Authors Guild and five major publishing companies against Google B) a lawsuit brought by Viacom against YouTube and Google C) BMG Rights Management v. Cox Communications. D) Mavrix Photographs, LLC v. LiveJournal, Inc.

A

Which case was instrumental in paving the way for Internet business methods patents? A) Brown Bag v. Symantec B) State Street Bank & Trust Co. v. Signature Financial Group, Inc. C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Ticketmaster Corp. v. Tickets.com

B

Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

B

Which of the following involves the issue of social control? A) information rights B) governance C) public safety and welfare D) property rights

B

What is the major reason the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law? A) the ability to make perfect copies of digital works at little cost B) the anonymous nature of the Internet C) the support for instant peer-to-peer communication D) the use of standards for file formats

A

Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule

A

________ is a tiered notice and response system aimed at reducing copyright infringement over P2P networks. A) The CAS B) FIP C) Surfright D) The Open Internet Order

A

"Do Not Track" falls under which of the following principles in the FTC's new privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scope

B

In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented? A) State Street Bank & Trust v. Signature Financial Group, Inc. B) Bilski et al. v. Kappos C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Brown Bag Software v. Symantec Corp.

C

Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) the Golden Rule B) Risk Aversion C) the Collective Utilitarian principle D) the Social Contract rule

C

Which of the following cases has chipped away at the Digital Millennium Copyright Act (DMCA) safe harbor protection? A) Field v. Google, Inc. B) Alice Corporation Pty. Ltd. v. CLS Bank International C) BMG Rights Management v. Cox Communications D) Perfect 10, Inc. v. Amazon.com, Inc. et al.

C

Which of the following uses software installed at the ISP level to track user clickstream behavior? A) shopping carts B) trusted computing environments C) deep packet inspection D) DRM

C

What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts.

D