Elements and characteristics of trends

Macrotrend

These are the trends that can endure for surprisingly a long time. It's also the trends that affect the society.

Megatrend

These are the trends that can stay healthy for decades or lasts for 10 years.

Microtrend

These are the little things that happen all around us. Trends that are so common we get used to it.

Nanotrend

These are the trends that are yet to be expected. It can be an alternative trends that exists in trends.

Microtrend, Macrotrend, Megatrend, Gigatrend, Nanotrend

5 Types of trend

Cultural Basis

A trend is rooted on the people's cultural traditions, beliefs, and values. A trend persists and continues because people have seen it as part of a society's culture.

Transitory Increase or decrease

A trend shows a transitory increase or decrease of a particular idea, event or phenomenon.

Driver, Enabler, Blocker

Agents in trend

Duration of time, Acceptability, Cultural Basis, Transitory increase or decrease

Elements and characteristics of trend

Deepscanning

Ethnographic understanding of some specific trending area and thoroughly documenting it.

Fads

It has a short term existence, emerges quickly and fades quickly, and short lived recurring.

Trend

It is a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time due to its increasing and sustained presence and effect or even demand among its consumers in the case of a product.

Gigatrend

It is a megatrend that goes on for half a century or more. These are the trends that are so general, they affect most areas of human life.

Set-up

It is a part of the 4s model that questions what, when, where of the trend. It is the process of finding up the whole trend.

Trends

It is effective, has more than a year existence, has a high popularity and long term popularity, socially constructed, recurrent phenomenon sustained over time and has a high market demand.

Trend Analysis

It is the extended analysis that becomes possible if trendspotting pays attention to the wider area of human behavior.

Trendspotting

It is wider than cool hunting and refers more generally to the study of trends and the way they develop and affect society.

Scrutinize

It's the 4s model prt where you examine your product or idea.

Widescanning

Observation of numerous field, areas and quick documentation of all the things that might generate partial answers.

Duration of time

The lifespan of products or ideas that become trends do not disappear quickly. Trends have long staying power and enjoy a long period of popularity.

Cool Hunters

They find the next big thing and cool in the present while looking for something conventional.

Trendspotter

They use an established idea but are looking for something that will be effective in a long term period.

Scenario

This is the part where you make your idea tangible, tests your idea and revisions if necessary.

Acceptability

Trends are popularly accepted by many industries and people.

Set up, Scanning, Scenario, Scrutinize

What are the 4S Model?