Entrepreneurship
Initial public offering
transfer method describing the first time public sale of a stock listed on a public stock exchange
Consolidation
transfer method in which a small business is bought by a larger firm for the purpose of quickly growing the larger firm
Indirect exporting
use agents, export management companies, or export trading companies as intermediaries to handle most of the exporting process
Guerilla marketing
use of creative and relatively inexpensive ways to reach your customer. (door knob hangers, flyers under windshield wipers)
Ethical dilemma
occurs when a person's values are in conflict, making it unclear whether a decision the person is thinking about making is right or not; occurs when there are several different options for a decision one has to make and the best choice isn't clear
Stand retail
one of the most ancient forms of small business
Business incubator
organization that provides financial, technical, and managerial help to start up businesses
Royalty
payment to a licensor based on the number or value of licensed items sold
Professionalization
the extent to which a firm meets or exceeds the standard business practices for its industry
Retrenchment
organizational life cycle stage in which established firms must find new approaches to improve the business and its chances for survival
If business owners need an employee's involvement or a supplier's agreement, he or she must get them on board earlier to avoid failure later.
Failing to ask for support
The ________ of a business is characterized by its products or services being different or new.
Novelty
Financial projections section of feasibility study?
Operating expenses and profitability
Competencies are forms of business related expertise
True
Industry leadership
a firm's product based legitimacy increases when it sets technological or service standards adopted by competitors
Heuristic
a rule of thumb commonly used to estimate firm value in relation to some easily observable characteristic of the business
Resource competency
ability or skill of the entrepreneur at finding expandable components necessary to the operation of the business such as time, info, location, financing, raw materials, and expertise
SCAMPER
acronym for a set of cues that trigger new ideas for a business
Habit based planners
do not really plan at all b/c their actions are dictated by their routines
Lifestyle firm
generates an income not enough to provide a living for the owner, typical sales of $25,000 or less a year
Parallel competition
imitative business that competes locally with others in the same industry
Variance
permission from a government organization to act differently than the stated laws
Internal environment
the owner, employees, and any other owners or board members of a firm
Legal restrictions and rights are included in which section of a feasibility study?
the product/service section
Moonlighting
working on your own part time after your regular job
LaRue Hosmer's approach to small business making ethical decisions
1) define the moral problem 2) generate alternatives that could meet the ethical, legal, and economic goals 3) implement, pick the best alternative you and the business can live with
A firm can increase its legitimacy by self-certifying its products
False
Small businesses are characterized by novelty in their products.
False
Small businesses do not usually hire people with atypical work histories.
False
Time management is the process of inter generational transfer of business
False
A team can face conflict over idea ownership when the team is evenly split on choices.
True
Adjusting to the entrepreneurial life is one of the challenges face by late career entrepreneurs
True
Building social capital through social networking involves giving information, letting people know they belong, and providing social support and approval
True
High growth ventures start small but are intended to grow rapidly.
True
Its external control preference is to control the firm.
True
Role conflict and succession are two challenges typical to family businesses
True
Small businesses often use a combination strategy that can use aspects of differentiation or cost approaches that are reformulated for the niche market
True
The most frequently occurring element of the BRIE model is Intentions.
True
The rapid Web site prototyping process involves making quick fixes on products based on customer feedback.
True
To avoid pitfalls, a business owner must voluntarily take personal responsibility to do all the work and solve employees problems
True
Zoning laws and covenants are restrictions that impose limitations on the acceptable use of land and buildings
True
Late career entrepreneurs
a do-it-yourself approach is a challenge
Conversion franchising
agreement that provides an organization through which independent businesses may combine resources
Imitative strategy
buy existing businesses
Search engine optimization
general approach to website design intended to result in the site being displayed toward the beginning of a search engine's listing for that term
Set-asides
government contracting funds which are earmarked for particular kinds of firms, such as small businesses, minority owned firms, women owned firms, and the like
High performing small business
grow at rates of 5-15% a year, adding employees, and often growing through multiple locations and higher levels of professionalization
Intangibles
include accounts receivable, patents, licenses, and liabilities
Family business succession
inheritance is not restricted to parent-child or grandparent-grandchild
Start-ups
just happen
Creativity
process producing an idea or opportunity that is novel and useful, frequently derived from making connections among distinct ideas or opportunities
Virtual instant global entrepreneurship (VIGE)
process that uses the internet to quickly create businesses with a worldwide reach
Business to consumer (B2C)
products like music and cell phones are the kind of goods we buy as individuals
Radical innovation strategy
rejecting existing ideas, and presenting a way to do things differently
Master franchisees
required to open a minimum number of stores within a specified time period
Buyouts
restricted to businesses that have a formal legal form of organization, including corporations, limited liability companies, and some partnerships
Green retailing
selling products that have a better environmental footprint
Specialized business professionalization
situation that occurs when businesses have founders or owners who are passionate about one or two of the key business functions, such as sales, operations, accounting, finance, or human resources
Asset
something a business owns that is expected to have economic value in the future
Certification
an examination based acknowledgement that the firm is owned and operated by a woman or minority
Network marketing
approach to selling, in which the salesperson recruits customers to become distributors of the product or service to others
Delegations
assignment of work to others over whom you have power
Second career entrepreneurs
begin their businesses after having retired or resigned from work in corporations at the age 50 or later
Changeability into a core business
business owner must read magazines or trade journals outside his or her area of expertise
Outsourcing
contracting with people or companies outside your business to do work for your business
Poisoning the well
creating negative impression among your employers customers
Reciprocal link
listed live connection to a different website, which in turn displays a similar link to the first website; way of attracting users to a website
Social capital
major component of what accountants call "goodwill" and one can find it on a business's balance sheet
Succession
process of inter generational transfer of a business
Due diligence
process of investigating to determine the full and complete implications of buying a business
Verification stage
testing of an idea and reducing it to its most exact form
Mindshare
the degree of attention a target market pays to an idea or organization; innovation driven entrepreneurs are often as interested in having their ideas used or known
Full-time self employment
working more than 35 hours a week, majority of one's time is spent on the business
To create a sustainable enterprise?
by maximizing the use of recycled material
International Standards Organization (ISO)
certification for having met a standard of quality that is consistently evaluated around the world
Franchise
comes with a complete business system
Reactive planners
completely passive, waiting for cues from the environment to determine what actions to take
I2P analysis
consists of a one-page response to seven questions two about the product, four about the market, and one about intellectual property protection
Rewards rarely mentioned by entrepreneurs
family rewards, family tradition in business, and respected by friends
Crowdfunding
financing a business online through the involvement of others who provide donations, loans, or investments
Maturity stage of an industry's life cycle
firms in the industry stabilize profits through cost strategies
First step of strategic planning process (small business)
involves reviewing and confirming the goals that define a firm and knowing the magic number
Incubation stage
involves thinking about the problem or opportunity in a "not-conscious'' way or putting it on the back burner
License
legal agreement granting you rights to use a particular piece of intellectual property
Innovative strategy
make their businesses precisely fit their ideas
High performing small business
maximizes its profitability over a long term
Conversion rate
measure of how many visitors to a Web site actually make a purchase from the business owner
Sustainable entrepreneurship
method for managing external relations with customers, governments, and the physical environment
Green entrepreneurship
minimization of the depletion of natural resources, maximization of the use of recycled material, and improvement in the environment are a few positive outcomes of sustainable entrepreneurship
Imitation
most widely used small business strategy, (2/3)
Niche market
narrowly defined segment of the population that is likely to share interests or concerns
Expertise
often, would be entrepreneurs look to their own skills and talents for business ideas
Magic number
the post tax income the entrepreneur personally seeks from the business
Point of indifference
the price at which the buyer is indifferent about buying or not buying the business
Reward that is universally mentioned by entrepreneurs
to have greater flexibility/family life, liveable income, and personal growth
Bootstrapping
using low-cost or free techniques to minimize the cost of doing business
People based legitimacy building
waring uniforms or business attire
Factor-driven economy
consists of nations where most industry relates to farming and extracting raw materials
Limiting the magnitude of possible losses
deliberately keeping a start up small
Role conflict
describes the kind of problem that arises when people have multiple responsibilities, such as parent and boss, and each makes different demands on them
Book value
difference between the original acquisition cost and the amount of accumulated depreciation
Licensing
documented permission from the government to run your business
Challenges of late career entrepreneurs
entrepreneurial life, reestablishing self confidence, and keeping personal finances out of the business
Social network
entrepreneurs relationships and contacts with others; is a way to work trust, reciprocity, and long term relationships into your day-to-day business operations
Direct marketing is selling goods or services to consumers without intermediaries
True
Freight forwarders are firms specializing in packaging, transportation, and paperwork
True
Fulfillment center is a company that warehouses products and fills customer's orders
True
Growth trap refers to a financial crisis that is caused by a business growing faster than it can be financed
True
In leasing, leasehold improvements are permanent changes made to the location to fit any business's needs
True
Me too products are essentially similar to existing products on the market
True
Optimum price is the highest price that will produce the desired level of sales in the intended market
True
Proof of concept website is an internet based type of business plan providing info or demonstration of a product or service designed to solicit info on customer interests
True
When a product or service is kept as a trade secret or is protected legally using patent, copyright, trademark, or service mark, it is termed as proprietary technology
True
Working in an industry or market gives the entrepreneur the kinds of entrepreneurial or managerial competencies needed to start and run a business in that industry
True
Elasticity
economic idea that the market's demand for the product or service is sensitive to changes in its price
Relative to secondary data, primary data is less
economical
External reference price
estimation of what a price should be based on information external to a consumer, such as advice, advertisements, or comparison shopping
Direct mail
selling catalogs, brochures, letters, videos, and other pieces of marketing materials directly to customers
Perish-ability quality of a service
service that is not used when offered, it cannot be saved for later use
New product development
1. idea generation 2. idea screening 3. idea evaluation 4. product development 5. commercialization
An executive summary is an action oriented description of a business designed to sell the idea of the business to another
False
How employees steal cash from employers
Larceny and embezzlement, skimming, and phony disbursements
Differential advantage can be the result of a business serving a target market that is not being served or is undeserved
True
A business life cycle is the sequence or pattern of developmental stages any business goes through during its life span
True
A passion for the business and the expertise about the business and the plan are essential for a business plan presentation
True
A short term debt is any debt that must be paid in less than one year from the date of the financial statement on which it is reported
True
Creating a marketing plan is the first step to putting together a business plan
True
Reconciling
accounting process that identifies the causes of the all differences between book and bank balances
Receivables
amounts that are owed to a business for merchandise that was sold on credit
Cash equivalents
assets that may be turned into cash in a slightly longer time, from a few hours to a few days. Consist of marketable securities, commercial paper, and debt investments that mature in less than three months
Competitive advantage
characteristic that separates one company from another in product, price, promotion, and/or distribution
Price gouging
charging an outrageously high price for something
Bundling
combining two or more products in one unit and pricing it less than if the units were sold seperately
Tactical actions
competitive responses with low resource requirements; (price cutting)
Book balance
difference between inflows of cash and outflows of cash recorded by a firm by a firm
Telemarketing is an example
direct marketing
Business plan
document designed to detail the major characteristics of a firm (production, marketing, management)
Letter of credit
document issued by a bank that guarantees a buyer's payment for a specified period of time upon compliance with specified terms
Contract manufacturing
existing firm with the correct manufacturing capabilities makes your product for you
External legitimacy
extent to which a small business is taken for granted, accepted, or treated as viable by organizations or people outside the small business or the owner's family
New entrant business
firm whose product or service is establish elsewhere, but is new to this market
Focus group
form of data gathering from a small group led by a moderator
Focus strategy
generic strategy that targets a portion of the market, called segment or niche
Reconciliation
gives individuals a way to estimate the bank's available balance for the purpose of managing his or her cash flows
Existence stage
having the business in operation, but not yet stable in terms of markets, operations, or finances
Cash budget
identifies when, how, and why cash is expected to come into the business, and when, how, and why it is expected to leave
During the growth stage acceptance of the product
increases rapidly
Secondary research
inexpensive and quick
Liquidity enhancement
involves arranging (usually insurance) to generate cash to cover the estate taxes
Preselling
involves introducing your product to potential customers and taking orders for later delivery
Penetration pricing
involves setting a low price in order to get market share
Performing secondary analysis
it is wise not to depend entirely on one source
Most important pieces of the marketing plan and business plan
know what ones sales will be
Mail surveys
least expensive
The 5-M model
mantra, mission, measures, method, and mechanics
Daniel Katz and Robert Kahn
measures of success for any organization in short term is profit, and in long term is survival
Tagline
memorable catchphrase that captures the key idea of a business, its service, product, or customer
Ethnographic research
observation methods, makes lists of the products they choose and the time spent making the decision
Direct competition
other companies that make a similar product or provide a similar service
Mission statement
paragraph that describes the firms goals and competitive advantages
Risks
parts of a business or business plan that expose the firm to any kind of loss
Price lining
practice of setting, usually, three price points; good quality, better, and best in an attempt to appeal to several different markets
Final step in preparing a master budget
prepare a balance sheet for each accounting period
Maturity stage
price competition starts to rise, and manufacturers find ways to cut costs or introduce new features to keep or gain market share
4 P's
product, promotion, price, and place
Summary plan or concept plan
provides info on the company, product/service, market, and critical risks to prospective business or marketing partners or to prospective key employees
Heterogeneity
quality of a service in which each time it is provided it will be slightly different from the previous time
Open ended questions
questions that allow respondents to express themselves
Charge back
reduction in the bank account of a merchant by a credit card company. Credit card clearing services reduce the amount deposited, or charge back the amount, removing it from the business's account in the event of fraud or customer challenge
Success profits
represents income levels higher than the person could make working for others
Primary research
research gathered to answer a specific marketing question
Secondary research
research is already gathered for some other reason than a specific question, but can be just as useful
Success profits
returns at levels higher than the entrepreneur could make working for others
Periodic and random discounting
sales conducted at predictable and non-predictable intervals
Cash disbursements budget
schedule of the amounts and timings of payments of cash out of a business
Partitioned pricing
setting a base price and charging extra for all other components
Odd-even pricing
setting a price that ends in the number 5, 7, or 9
Microinventories
small business's answer to just in time inventory methods (try to get it together after order)
Private placement memorandum
specialized legal form of business plan crafted by lawyers for the purpose of soliciting formal investments
Bank ledger balance
sum of deposits and withdrawals recorded in a banks accounting records
Augmented product
the core product plus features that tend to differentiate it from the competition
4 bottom lines of business
the firm, the community, the family, and the entrepreneur
Introduction stage of product life cycle
the sales are low and profits not likely when a product from a small business emerges into the market
Processing float
the time required to move checks among payers, payees, and banks