entrepreneurship and small business management ch 10: warm up
Which e-commerce metric is calculated by the following formula: Number of single-page viewers divided by Total number of visitors?
Bounce rate
What letter best describes the pattern in which most people read Web pages?
F
81 percent of the users of which social media site are women?
The primary reason that small business owners give for not having created a Web site for their businesses is:
they believe a Web site is not relevant to their company.
In Web site design, content plays a key role in determining where a company's Web site shows up in search engine result pages. The average Web page that appears on the first page in Google rankings contains about _____ words.
1,900
Which channel do marketers say produces the highest return on investment (ROI)?
W-mail
Getting your company's Web site noticed requires hard work because more than _____ Web sites exist.
1.2 billion
Videos are an important part of an effective Web site's design. Online shoppers who view videos are ____ times more likely to purchase a product than those who do not.
1.68
The average click-through rate for a Web site that appears in position #1 in search engine results pages (SERPs) is more than _____ times higher than that for a Web site that appears in position #5.
10
The mean time that online shoppers wait for a Web site to download before abandoning it is about ________ seconds.
2
Companies that switch to responsive Web site designs report an average increase of _______ percent in their click-through and conversion rates.
20
______ percent of shoppers do not trust a business that does not have a Web site.
26
According to e-commerce experts, the ideal number of steps in the checkout process is:
3
For online companies, the average conversion rate is _____ percent.
3.2
What percentage of cyberattacks are aimed at small businesses?
43
_______ percent of Americans do not trust businesses with their personal information online.
44
Online shoppers form an opinion of a Web site's credibility within ______ of arrival.
50 milliseconds
What percentage of all traffic to Web sites originates on mobile devices?
52 percent
______ percent of small businesses in the United States have websites
54
_____ percent of small business owners use social media in their marketing mix.
58
Hubspot Research's grading of more than 1 million Web sites on a 0- to100-point scale produced an average grade of ______.
59
A cyberattack can be devastating to a business, especially a small company. What percentage of companies that are victims of cyberattacks close their doors within six months of the attack?
60
E-mail remains the backbone of online marketing for small businesses, and the subject line influences a message's open and click-through rates. E-mails with subject lines containing _______ characters are the "sweet spot" that yields the highest open and click-through rates.
61 to 70
Proper Web site design is important to every e-commerce company. What percentage of shoppers say they look for sites that offer simplicity and a streamlined online shopping experience?
64 percent
____ percent of shoppers who fill their online shopping carts abandon them without checking out, costing e-commerce companies globally $4.9 trillion in lost sales annually.
69
More than _____ percent of Web users throughout the world speak a language other than English.
74
Which of the following factors determine a Web site's ranking in Google's search engine results?
All of these factors determine a Web site's rankings in Google's search engine results
Which of the following steps will increase an online entrepreneur's conversion rate?
All of these steps will increase an online entrepreneur's conversion rate.
Which item is most frequently purchased online
Apparel
