Ethos, Logos, And Pathos

Logos

logos is a greek word meaning a word or reason, In rhetoric, it is an appeal to logic and reason. it is used tp persuade an audience by logical thought, fact and rationality Logos can be a useful tool of persuasion because if you can prove an argument through logical and sound reasoning, your audience is more likely to be persuaded if you don't buy this life insurance your letting your family down

Ethos

Ethos is a greek word meaning character. in terms of persuasive language its is an appeal to authority and credibility. Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument. it is an important tool of persuasion because if you can get your audience to see you (or your argument) as credible and trustworthy, it will be much easier to persuade them. Ex. As a doctor, i can say that this product will certainly improve your health

Pathos

pathos is a greek word meaning suffering or experience and it is used in persuasive speech as an appeal to the emotions of the audience. pathos is the way of creating a persuasive argument by evoking an emotional response in the audience or reader you can use pathos when trying to persuade by appealing to an audiences hopes and dreams playing on their fears or worries or appealing to their particular belief or ideals Its a fact that smoking gives you cancer, therefore if you don't want cancer you shouldn't smoke