Event Management: Exam 5-9
In what year did Congress pass the OSHA act?
1970
In 2013, AT&T launched #BeTheFan promotion that resulted in astonishing ___ million interactions across several media platforms.
200
Approximately how many people sought treatment for exhaustion and dehydration at the 2012 Boston Marathon?
2100
What percentage of NASCAR fans would purchase a sponsor's product over the product of a competitor who was not affiliated with NASCAR?
70%
Facebook reaches more than ___ million people per month while Twitter has approximately ___ million established accounts.
850; 425
______of a sponsorship relates to the process of actively marketing and managing the sponsor's partnership with an event
Activation
What are some questions you should consider when writing a sponsorship proposal?
All of the above a. How do I target the audience? b. Why will they come? c. Who else is sponsoring the event?
Which of the following is (are) way(s) to attract participants to sporting events?
All of the above a. Keep participants informed as the event approaches. b. Focus on the entire experience rather than just your event. c. Have a player-friendly mentality.
Which of the following statements is (are) true regarding sporting events?
All of the above a. Sporting events are perishable, meaning once they are over, they are over. b. The cost of attending an event is often much greater than just the ticket price. c. Consumers of sporting events tend to be highly identified with the product.
Sponsorship has been described as a triad whereby the relationships within the event triangle can are in three distinct but related parts. Which of the following best describes these parts?
All of the above a. The event offers an opportunity to attract fans and to provide exposure for potential sponsors. b. Fans seek entertainment from the event and are exposed to the various promotional activities during the event. c. Sponsors exploit the opportunity to leverage fans through borrowed equity, the use of a sporting event to market.
Jane is the director of corporate partnerships for athletic marketing at Division I school in Maryland. When she talks to potential partners, what are some types of inventory she may offer?
All of the above a. merchandise b. signage c. printed materials
Which NFL team did an Amazing Race promotion to increase their brand awareness?
Carolina Panthers
Which of the following is NOT a threat to a sporting event that requires special consideration in the risk management process?
Construction Zone
_______________ includes those measures that are taken by an organization in order to facilitate the movement and enjoyment of people.
Crowd Management
Tissot, a Swiss watch manufacturer, used a QR code to the hood of which NASCAR driver's car
Danica Patrick
Identifying and targeting people based on what part of the country they live in would be an example of
Demographic segmentation
The two types of signage are ___________ and ____________.
Directional; informational
Prices that changed when demand changes is called:
Dynamic pricing
Which of the following pricing strategies calls for changing prices as demand changes?
Dynamic pricing
A contract is not a 'legally enforceable promise'.
False
Events are exempt from complying with the American's with Disability Act of 1990 because they are tangible entities.
False
Media promotion is the give and take relationship that must be groomed and nurtured by the sport organization in an effort to maintain a favorable position with the media outlet.
False
Sales records, consumer inquiries, attendance figures, and web traffic are all examples of external data.
False
The newest standard levels of events include the Gold, Silver, and Bronze packages
False
Which is NOT one of the 10 reasons you should engage in social media?
Fame
Which of the following is NOT a benefit of sponsorship?
Forecasting
Examples of _____include nonmonetary partnerships that provide gift bags, baskets, giveaways, prizes for raffles, photography services, and T-shirts
In-kind contributions
______________ is (are) defined as the give-and-take relationship that must be groomed and nurtured by the sport organization in order to maintain a position with the media outlet who then promotes and broadcasts the sporting event.
Media relations
The theory that suggests that anything bad that can happen will likely occur is:
Murphy's Law
ROO stands for Return On
Opportunity
The infamous 2004 brawl known as 'malice at the Palace' occurred between fans and which two NBA teams?
Pacers & Pistons
Which of the following is NOT a sponsorship category
Personal
Some participants in the New York Marathon run primarily for the health benefits. Event marketers can segment these individuals based on
Product Benefits
Which is NOT one of the 10 P's of marketing?
Project
The element of the marketing mix that concerns how you communicate with customers is referred to as
Promotion
____________ is defined as reducing or eliminating the risk of injury and death and potential subsequent liability that comes through involvement with sport and recreation programs and services.
Risk Management
The NBA uses WHICH social media platform to create 3-5min shows revealing what goes on behind the scenes.
Snapchat
What is the name of the race that includes a 246-kilometer hike from Athens to Sparta?
Spartathlon
SOP stands for
Standard operating procedures
Which is not one of the two suggested costs of sponsorship to a corporation?
Stocks
Which of the following may be referred to as a value-added promotion?
Theme nights
What is the primary focus of the Occupational Safety and Health Administration (OHSA)?
To reduce the number of job-related illnesses, injuries, and deaths
A brand is often communicated through the event's name.
True
Actions such as purchasing tickets, apparel, or other sport related products are the most tangible forms of feedback.
True
Event pricing depends on organizational objectives.
True
In target marketing, one common mistake is to target overly broad segments or to target segments based solely on size.
True
Organizing a great event starts with planning.
True
Sponsorship agreements, security, vendors and suppliers, and food and beverage are all examples of event contracts.
True
The average ticket cost to Super Bowl LI in Houston was $4,652.
True
You should always view customers as assets.
True
River Falls risk-assessment matrix was created at which University?
University of Wisconsin
BT&T, a leading financial services holding company, has a 10 year names rights to which collegiate football stadium
Wake Forest
A sporting event that offers tickets at 50 percent off the normal price would be offering
a price promotion
The Philadelphia Wings of the National Lacrosse League put their players' Twitter monikers instead of their last names on their jerseys. This exemplifies
a social media branding opportunity
Which of the following is true regarding facilities?
all of the above a. Multipurpose million-dollar facilities do not want to stand idle. b. Most facilities look to lease or rent usage to event managers or planners in order to use their space as often as possible. c. Event managers seek to establish a set time frame for using a facility.
Which should be included in a sponsorship submission?
all of the above a. cover letter b. sponsor benefits c. deadline for decision
Which of the following is a reason why a sport organization should engage in social media?
all of the above a. to reach a targeted audience b. because of the low cost c. to connect with customers
Advertising can be defined as
any paid, non-personal, clearly sponsored message conveyed through the media
When Nashville was awarded an NHL expansion franchise, this posed a unique challenge for the owners. Promoting hockey in the south, where the sport did not have a big following, would require some finesse. The process used to create fans is called AIDA. AIDA stands for
aware, interest, desire, action
When designing a web presence, which is NOT something you should keep in mind?
be colorful
A ___________ involves two parties engaging in a promise.
bilateral contract
Which of the following is a tip when negotiating contracts?
both a & b a. Get it in writing b. Never negotiate against yourself
Sponsorship can be defined as
both b and c b. the acquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefits related to that affiliation or association c. one company paying a fee to a promoter to endorse the event and promote their products
Making sure each party is of legal age to sign a contractual agreement falls under which category?
capacity
A key ingredient in the facilitation of a risk management plan is the effectiveness of _____________
communication
Black's Law Dictionary defines a contract as "an agreement, upon sufficient ____________, to do or not do a particular thing."
consideration
_________________ is the mutual exchange of something of value that is one of the requirements for establishing a contractual relationship.
consideration
For event managers, the relationship between the media and an institution should be symbiotic, which means
cooperative
Which of the following crowd management plans may be enacted if a crowd becomes rowdy and starts pushing and shoving?
crowd control
The New Orleans Saints of the National Football League were in the process of planning for risk. George Thomas, a security manager, was identifying the various risks in and around the stadium. Which stage of the risk management process of risk management planning does this example describe?
developing the plan
What do Van Der Wagen and Carlos (2005) say is crucial regarding contracts between the parties involved in an event?
effectiveness
Which type of contract is typically the most complex contract to negotiate?
facility contract
The University of South Alabama agrees to play Clemson University in an out-of-conference matchup. The contract stipulates that South Alabama's travel will be paid for by the host school and they will also be granted $1.5 million and for playing the game at Clemson. This is an example of a
guarantee
According to the NOAA, the most common weather-related killer in the United States on average over the past 30 years is
heat
What is the correct order of steps in the risk management process?
identifying, assessing and classifying, treating and managing
Which of the following is NOT an option identified for treating and identifying risk?
include
Which of the following contract law terms is correctly matched with its definition?
legality=the promise must be based on a legal transaction
While working with intermediaries may add costs, it can also do what?
make it easier for consumers to access your event
Evaluation, which is the process of pinpointing where something went wrong and where things went right, is a part of which stage of the risk management process?
managing the plan
Evaluation in media relations and promotion involves
measuring your goals against actual performance
The CDC estimates that approximately 50 million people get sick from foodborne illnesses every year. The leading cause of these illnesses is
norovirus
Which is NOT one of the four steps Goldblatt identified as a necessary laws and regulations for a quality event?
operates unethically
World Wrestling Entertainment places advertising promoting their event on a local metropolitan bus. This type of advertising is classified as
outdoor media
Which of the following elements of the marketing mix is correctly matched with the corresponding example?
place=issues related to time and place
Which of the following elements of the 10 Ps is correctly matched with its definition?
promise=evaluating
The Charlotte Panthers city-wide Amazing Race scavenger hunt is an example of a(n) ________ using social media.
promotional opportunity
What is the main purpose of an exclusivity clause?
protects event manager from the talents' scheduling another event close by
Cody is the assistant sport information director for Lynchburg College. He recently supplied accurate and timely information to various media outlets in the Lynchburg area. In this role, he is ___________ media.
retaining
Which of the following is not a critical R of media relations?
retooling
After Jim Cleppinger died of cancer, his wife donated funds to name a building after him. This is an example of which type of naming right?
rights to a legacy gift
What should be the number one priority for facilities and the events they host?
safety
Which of the following sponsorship components is correctly matched with the corresponding process?
securing = selling
The most efficient and effective way to decrease the occurrence of risk is to develop
standard operating procedures
Matthews (2008) states that contracts consist of which two parts?
terms and conditions; clauses
Movement theory refers to
the speed at which a crowd is moving multiplied by the density and the width of the crowd
Which is NOT one of the four terms used for predicting potential severe weather?
threatening
A successful evaluation of an event could be as simple as selling all your tickets for an event
true
When constructing your sponsorship proposal, you should keep the proposal as brief as possible
true
cross promotion is a partnership of two or more businesses in joint effort to promote a business or product
true
Working with other organizations to get their members talking about your event, providing recruiting incentives to customers, and giving items such as coupons generates what type of promotion?
word-of-mouth