Exam 2 - Chapter 7 (old)
Which of the following statements is not true? A. Google is the leading display ad site on mobile devices. B. Google has four of the top eight apps. C. Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. D. Google generates almost two-thirds of all mobile search ad spending.
A. Google is the leading display ad site on mobile devices.
________ is the leading mobile retailer in the United States
Amazon
15) How many hours a month does the average Facebook user spend on Facebook? A) 8 B) 18 C) 28 D) 38
B) 18
62) Around how many apps do users regularly use a month? A) 17 B) 27 C) 37 D) 57
B) 27
66) ________ is the leading mobile retailer in the United States. A) Walmart B) Amazon C) Google D) QVC
B) Amazon
20) Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A) Enhanced Profile Pages B) Amplify C) Lead Generation Cards D) Promoted Accounts
B) Amplify
26) Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A) TweetDeck B) Curalate C) Amplify D) Webtrends
B) Curalate
39) Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? A) Amplify B) FBX C) DoubleClick D) PTAT
B) FBX
35) Which of the following is most similar to Pinterest? A) LinkedIn B) Instagram C) YouTube D) Tumblr
B) Instagram
30) Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers? A) Open Graph B) Like button C) hashtags D) Whatsapp
B) Like button
67) Which of the following technologies has Apple adopted in its hardware for Apple Pay? A) GPS B) NFC C) BLE D) QR codes
B) NFC
81) Google uses which of the following to build a global database of wireless access points and their geographic locations? A) E9-1-1 B) Street View cars C) iBeacons D) BLE
B) Street View cars
14) Ads that appear in a Facebook user's News Feeds are called: A) Marketplace Ads. B) Promoted Ads. C) Page Post Ads. D) Brand Ads.
C) Page Post Ads.
40) Which of the following allows a user to buy products directly on its site and pay with Apple Pay? A) Twitter B) LinkedIn C) Pinterest D) Snapchat
C) Pinterest
Which of the following allows a user to buy products directly on its site and pay with Apple Pay?
C) Pinterest
31) Which of the following is not true about Facebook News Feed Page Post Ads? A) They have a tiny tag indicating that they are sponsored. B) They can be liked, shared, and commented on, just like any News Feed post. C) They cannot contain links. D) They have social context.
C) They cannot contain links.
17) Which of the following statements is not true? A) Over 90% of Facebook's monthly active users access Facebook via a mobile device at least some of the time. B) The only way to access Facebook from a mobile device is to use a mobile app. C) Mobile ads are displayed in users' News Feeds. D) Facebook's mobile ad revenues are its fastest growing revenue stream.
B) The only way to access Facebook from a mobile device is to use a mobile app.
16) Which of the following is a history of your actions on Facebook? A) News Feed B) Timeline C) Ticker D) Open Graph
B) Timeline
9) Which of the following is primarily known for blogs? A) Facebook B) Tumblr C) Google D) Instagram
B) Tumblr
32) Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages? A) Facebook B) Twitter C) Pinterest D) Instagram
B) Twitter
42) Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? A) social density B) engagement C) amplification D) dark social
C) amplification
38) Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? A) social density B) dark social C) amplification D) engagement
B) dark social
41) Which of the following involves using a variety of tools to encourage users to interact with content and brand? A) social density B) engagement C) amplification D) dark social
B) engagement
23) Which of the following are features of both Pinterest and Twitter? A) tweets B) hashtags C) pins D) Image Hover widget
B) hashtags
77) Macy's deployed which of the following technologies in many of its retail stores in 2014? A) QR codes B) iBeacon C) E9-1-1 D) Geo-search
B) iBeacon
76) Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years? A) local marketing B) location-based mobile marketing C) mobile marketing D) social marketing on Facebook
B) location-based mobile marketing
28) All of the following are examples of dark social except: A) e-mail. B) tweets. C) SMS texts. D) Snapchat.
B) tweets
64) Which of the following accounts for the most mobile ad spending? A) display ads B) search engine advertising C) video ads D) SMS text messages
B)search engine advertising
While using apps, users spend about 75% of the time on just ________ of them. A. 2 B. 3 C. 4 D. 10
B. 3
Which of the following is the leading mobile retailer in the United States? A. Walmart B. Amazon C. Google D. QVC
B. Amazon
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A. Enhanced Profile Pages B. Amplify C. Lead Generation Cards D. Promoted Accounts
B. Amplify
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A. TweetDeck B. Curalate C. Amplify D. Webtrends
B. Curalate
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? A. Social density B. Dark social C. Amplification D. Engagement
B. Dark social
Which of the following involves using a variety of tools to encourage users to interact with content and brand? A. Social density B. Engagement C. Amplification D. Dark social
B. Engagement
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? A. Amplify B. FBX C. DoubleClick D. PTAT
B. FBX
Which of the following is most similar to Pinterest? A. LinkedIn B. Instagram C. YouTube D. Tumblr
B. Instagram
Which of the following accounts for the most mobile ad spending? A. Display ads B. Search engine advertising C. Video ads D. SMS text messages
B. Search engine advertising
Google uses which of the following to build a global database of wireless access points and their geographic locations? A. E9-1-1 B. Street View cars C. iBeacons D. BLE
B. Street View cars
Which of the following is known primarily for blogs? A. Facebook B. Tumblr C. Google D. Instagram
B. Tumblr
Apple's iBeacon uses which of the following technologies?
BLE
60) According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets? A) around 75% B) around 50% C) around 33% D) around 35%
C) around 33%
1) All of the following were popular types of online marketing before 2007 except: A) e-mail. B) corporate websites. C) mobile marketing. D) display ads.
C) mobile marketing.
Companies are not permitted to collect personal information from children under the age of ________ without parental consent. A. 8 B. 10 C. 13 D. 16
C. 13
On average, users use about ________ apps a month on their smartphone. A. 10 B. 15 C. 25 D. 50
C. 25
By 2021, spending on mobile marketing is expected to account for almost ________ of all online marketing and almost ________ times as much spent on desktop advertising. A. 65%; three B. 70%; three C. 75%; four D. 80%; four
C. 75%; four
How much time a month does the average person spend using the Facebook app on mobile devices? A. About 3 hours B. About 10 hours C. About 13 hours D. About 23 hours
C. About 13 hours
What percentage of the population use a mobile device to research products online before purchasing? A. About 25% B. About 33% C. About 50% D. About 75%
C. About 50%
Which of the following is the most popular use for mobile devices? A. Shopping B. Socializing C. Entertainment D. Performing tasks, such as finances
C. Entertainment
Which of the following statements about Facebook Exchange is not true? A. It competes with DoubleClick. B. It allows advertisers to target ads. C. It is a social search engine. D. It involves cookies.
C. It is a social search engine
Which of the following accounts for the most time people spend using a mobile device? A. Watching video B. Social networks C. Listening to music D. Reading news and magazines
C. Listening to music
All of the following were popular types of online marketing before 2007 except: A. E-mail. B. Corporate websites. C. Mobile marketing. D. Display ads.
C. Mobile marketing
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
Curalate
Which social marketing proved the most effective for ExchangeHunterJumper.com?
Facebook's share price fell dramatically after its IPO because investors feared that
Facebook would be unable to increase advertising revenues fast enough to justify its price.
TRUE OR FALSE A cell phone's GPS is accurate to within five feet of the actual location of the phone.
False
TRUE OR FALSE Facebook does not sell display ads.
False
TRUE OR FALSE Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.
False
TRUE OR FALSE SMS text messaging generates most of mobile marketing spending.
False
Which of the following is the leading location-based marketer?
Which of the following statements is not true?
Google is the leading display ad site on mobile devices.
Which of the following is most similar to Pinterest
Which of the following statements about Facebook Exchange is not true?
It is a social search engine.
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
Lead Generation Card
Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?
Like button
Which of the following is not true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users
Which of the following technologies has Apple adopted in its hardware for Apple Pay?
NFC
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE.
Ads that appear in a Facebook user's News Feeds are called:
Page Post Ads.
The second most popular social network in terms of average minutes per visitor is:
Tumblr.
Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
W3 Innovation
Which of the following is not a major provider of mobile display advertising?
Webtrends
80) Which of the following is the leading location-based mobile ad format? A) search ads B) display ads C) native/social ads D) video ads
a
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
amplification
According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
around 33%
77) Macy's deployed which of the following technologies in many of its retail stores in 2014? A) QR codes B) iBeacon C) E9-1-1 D) Geo-search
b
81) Google uses which of the following to build a global database of wireless access points and their geographic locations? A) E9-1-1 B) Street View cars C) iBeacons D) BLE
b
Encouraging users to click a Like button is an example of which step in the social marketing process? a) community b) amplification c) brand strength d) fan acquisition
b) amplification
All of the following are examples of dark social except: a) Snapchat b) tweets c) e-mail d) SMS texts
b) tweets
40) Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay? A) Twitter B) LinkedIn C) Pinterest D) Snapchat
c
42) Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? A) social density B) engagement C) amplification D) dark social
c
Which of the following is the most popular use for mobile devices?
entertainment
The number of people exposed to pins is a measure of which of the following?
fan acquisition
Which of the following is the first step in the social marketing process?
fan acquisition
The ratio of impressions to fans is a measure of:
fan acquisition.
Which of the following are features of both Pinterest and Twitter?
hashtags
Which of the following accounts for the most time people spend using a mobile device?
listening to music
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
location-based mobile marketing
All of the following were popular types of online marketing before 2007 except:
mobile marketing
Which of the following is another term for amplification?
reach
By 2018, it is estimated that advertisers will be spending ________ on mobile marketing
$70 billion
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
How many hours a month does the average Facebook user spend on Facebook?
18
How many retail-oriented apps are among the top 25 apps?
4
In 2016, mobile marketing will be about ________% of all online marketing.
65
36) Which social marketing proved the most effective for ExchangeHunterJumper.com? A) Facebook B) YouTube C) Pinterest D) Instagram
A) Facebook
68) Which of the following statements about BLE is not true? A) Only Apple iPhones can use BLE. B) BLE uses less power than traditional Bluetooth or GPS. C) BLE has a two-way, push-pull communication capability. D) BLE is more accurate than targeting through Wi-Fi triangulation.
A) Only Apple iPhones can use BLE.
Apple's iBeacon uses which of the following technologies? A. BLE B. NFC C. E9-1-1 D. QR codes
A. BLE
All of the following marketing tools on Facebook require payment except: A. Brand Pages. B. Right-Hand Sidebar Ads. C. News Feed Page Post Ads. D. Mobile Ads.
A. Brand Pages
80) Which of the following is the leading location-based mobile ad format? A) search ads B) display ads C) native/social ads D) video ads
A) search ads
10) Which of the following is the first step in the social marketing process? A) community B) amplification C) fan acquisition D) engagement
C) fan acquisition
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go.
58) Which of the following statements is not true? A) Google is the leading display ad site on mobile devices. B) Google has four of the top eight apps. C) Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. D) Google generates almost two-thirds of all mobile search ad spending
a
68) Which of the following statements about BLE is not true? A) Only Apple iPhones can use BLE. B) BLE uses less power than traditional Bluetooth or GPS. C) BLE has a two-way, push-pull communication capability. D) BLE is more accurate than targeting through Wi-Fi triangulation.
a
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
social density
58) Which of the following statements is not true? A) Google is the leading display ad site on mobile devices. B) In 2016, Google is expected to generate almost $15 billion in mobile ad revenues. C) Mobile advertising is dominated by Google. D) Google generates almost two-thirds of all mobile search ad spending.
A) Google is the leading display ad site on mobile devices.
Which social marketing proved the most effective for ExchangeHunterJumper.com? A. Facebook B. YouTube C. Pinterest D. Instagram
A. Facebook
Which of the following statements about BLE is not true? A. Only Apple iPhones can use BLE. B. BLE uses less power than traditional Bluetooth or GPS. C. BLE has a two-way, push-pull communication capability. D. BLE is more accurate than targeting through Wi-Fi triangulation.
A. Only Apple iPhones can use BLE
marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest. 34) Which of the following was the object of the FTC's highest penalty for a COPPA violation to date? A) Disney's Playdom B) W3 Innovation C) Snapchat D) Yelp
B) W3 Innovation
27) Which of the following is another term for amplification? A) impressions B) reach C) conversation rate D) conversion ratio
B) reach
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years? A. Local marketing B. Location-based mobile marketing C. Mobile marketing D. Social marketing on Facebook
B. Location-based mobile marketing
Which of the following hardware technologies has Apple adopted for Apple Pay? A. GPS B. NFC C. BLE D. QR codes
B. NFC
All of the following marketing tools on Facebook require payment except:
Brand Pages.
65) Which of the following is not a major provider of mobile display advertising? A) MoPub B) Millennial Media C) AdMob D) Webtrends
d
78) Which of the following dominates the local mobile search market? A) Twitter B) Apple C) Facebook D) Google
d
Companies are not permitted to collect personal information from children under the age of ________ without parental consent. a) 16 b) 10 c) 18 d) 13
d) 13
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? a) Lead Generation Cards b) Promoted Accounts c) Enhanced Profile Pages d) Amplify
d) Amplify
All of the following are examples of dark social except:
tweets
Facebook News Feeds include all of the following except:
tweets.
Around how many apps do users regularly use a month?
27
18) All of the following marketing tools on Facebook require payment except: A) Brand Pages. B) Right-Hand Sidebar Ads. C) News Feed Page Post Ads. D) Mobile Ads.
A) Brand Pages
2) Which of the following is not true about social marketing? A) More than 50% of Twitter's ad revenues are generated by desktop users. B) The top seven social networks account for over 90% of all visits. C) Social marketing differs markedly from traditional online marketing. D) In social marketing, business cannot tightly control their brand messaging.
A) More than 50% of Twitter's ad revenues are generated by desktop users.
Which of the following is another term for amplification? A. Impressions B. Reach C. Conversation rate D. Conversion ratio
B. Reach
Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages? A. Facebook B. Twitter C. Pinterest D. Instagram
B. Twitter
Macy's deployed which of the following technologies in many of its retail stores in 2014? A. QR codes B. iBeacon C. E9-1-1 D. Geo-search
B. iBeacon
59) Which of the following is the most popular use for mobile devices? A) shopping B) socializing C) entertainment D) performing tasks, such as finances
C) entertainment
61) Which of the following accounts for the most time people spend using a mobile device? A) watching video B) social networks C) listening to music D) reading news and magazines
C) listening to music
69) According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except: A) research products. B) purchase products. C) redeem coupons. D) check for in-store availability.
C) redeem coupons.
Which of the following is the first step in the social marketing process? A. Community B. Amplification C. Fan acquisition D. Engagement
C. Fan acquisition
79) Apple's iBeacon uses which of the following technologies? A) BLE B) NFC C) E9-1-1 D) QR codes
a
62) While using apps, users spend about 75% of the time on just ________ of them. A) 2 B) 3 C) 4 D) 10
b
59) Which of the following is the most popular use for mobile devices? A) shopping B) socializing C) entertainment D) performing tasks, such as finances
c
All of the following are examples of dark social except: A. E-mail. B. Tweets. C. SMS texts. D. Snapchat.
B. Tweets
41) Which of the following involves using a variety of tools to encourage users to interact with content and brand? A) social density B) engagement C) amplification D) dark social
b
66) Which of the following is the leading mobile retailer in the United States? A) Walmart B) Amazon C) Google D) QVC
b
63) By 2021, spending on mobile marketing is expected to account for almost ________ of all online marketing and almost ________ times as much spent on desktop advertising. A) 65%; three B) 70%; three C) 75%; four D) 80%; four
c
60) Which of the following is the second-most popular mobile marketing format? A) search engine advertising B) display advertising C) video advertising D) mobile messaging
c
67) Which of the following hardware technologies has Apple adopted for Apple Pay? A) GPS B) NFC C) BLE D) QR codes
b
76) Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years? A) local marketing B) location-based mobile marketing C) mobile marketing D) social marketing on Facebook
b
57) On average, users use about ________ apps a month on their smartphone. A) 10 B) 15 C) 25 D) 50
c
61) Which of the following accounts for the most time people spend using a mobile device? A) watching video B) social networks C) listening to music D) reading news and magazines
c
69) What percentage of the population use a mobile device to research products online before purchasing? A) about 25% B) about 33% C) about 50% D) about 75%
c
By 2021, spending on mobile marketing is expected to account for almost ________ of all online marketing and almost ________ times as much spent on desktop advertising. a) 65%; three b) 70%; three c) 75%; four d) 80%; four
c) 75%; four
Which of the following is not true about mobile marketing? a) Mobile marketing is the fastest growing form of online marketing b) A substantial part of mobile marketing should be counted as social marketing. c) People use most of their mobile minutes while they are on the go d) In 2017, spending on mobile marketing will comprise over 70% of the amount spent on all types of online marketing
c) People use most of their mobile minutes while they are on the go
Which of the following statements about Pinterest is not true? a) Pinned photos and photo boards are available to all Pinterest users b) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams c) Pinterest users are all in the 18-34 age group d) Men are Pinterest's fastest growing demographic
c) Pinterest users are all in the 18-34 age group
Which of the following is the most popular use for mobile devices? a) shopping b) performing tasks, such as finances c) entertainment d) socializing
c) entertainment
43) Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? A) Whatsapp B) Like button C) Messenger D) Open Graph
d
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
engagement
Which of the following is not true about Facebook News Feed Page Post Ads? A. They have a tiny tag indicating that they are sponsored. B. They can be liked, shared, and commented on, just like any news feed post. C. They cannot contain links. D. They have social context.
C. They cannot contain links
55) Which of the following is not true about mobile marketing? A) Mobile marketing is the fastest growing form of online marketing. B) In 2017, spending on mobile marketing will comprise over 70% of the amount spent on all types of online marketing. C) A substantial part of mobile marketing should be counted as social marketing. D) People use most of their mobile minutes while they are on the go
d
56) Which of the following is the top app in terms of both audience size and share of time spent? A) YouTube B) iTunes C) Twitter D) Facebook
d
Which of the following is another term for amplification? a) conversion rate b) conversion ratio c) impressions d) reach
d) reach
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? a) amplification b) engagement c) information density d) social density
d) social density
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
dark social
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
Open Graph
Macy's deployed which of the following technologies in many of its retail stores in 2014?
iBeacon
According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except:
redeem coupons.
Which of the following is the leading location-based mobile ad format?
search ads
Which of the following accounts for the most mobile ad spending?
search engine advertising
Which of the following is a history of your actions on Facebook?
Timeline
TRUE OR FALSE By 2018, mobile marketing is expected to account for almost 75% of all digital ad spending.
True
TRUE OR FALSE Eddystone is an open-source standard for beacon technology.
True
TRUE OR FALSE Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.
True
TRUE OR FALSE Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.
True
Which of the following is primarily known for blogs?
Tumblr
79) Apple's iBeacon uses which of the following technologies? A) BLE B) NFC C) E9-1-1 D) QR codes
A) BLE
Which of the following is the top app in terms of both audience size and share of time spent?
TRUE OR FALSE By 2019, spending on social marketing will be almost triple the amount spent on mobile marketing.
FALSE
33) Companies are not permitted to collect personal information from children under the age of ________ without parental consent. A) 8 B) 10 C) 13 D) 16
C) 13
63) In 2016, mobile marketing will be about ________% of all online marketing. A) 25 B) 55 C) 65 D) 75
C) 65
37) Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? A) engagement B) information density C) social density D) amplification
C) Information Density
13) Which of the following statements about Facebook Exchange is not true? A) It competes with DoubleClick. B) It allows advertisers to target ads. C) It is a social search engine. D) It involves cookies.
C) It is a social search engine.
4) By 2018, it is estimated that advertisers will be spending ________ on mobile marketing. A) $70 million B) $700 million C) $7 billion D) $70 billion
D) $70 billion
57) How many retail-oriented apps are among the top 25 apps? A) 1 B) 2 C) 3 D) 4
D) 4
56) Which of the following is the top app in terms of both audience size and share of time spent? A) YouTube B) iTunes C) Twitter D) Facebook
D) Facebook
29) Facebook's share price fell dramatically after its IPO because investors feared that: A) Facebook's new marketing solutions would be difficult to monetize. B) new social networks such as Instagram were cannibalizing Facebook's audience. C) privacy concerns were driving users away. D) Facebook would be unable to increase advertising revenues fast enough to justify its price.
D) Facebook would be unable to increase advertising revenues fast enough to justify its price.
78) Which of the following is the leading location-based marketer? A) Twitter B) Apple C) Facebook D) Google
D) Google
21) Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline? A) Promoted Tweet B) Promoted Trend C) Promoted Account D) Lead Generation Card
D) Lead Generation Card
43) Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? A) Whatsapp B) Like button C) Messenger D) Open Graph
D) Open Graph
55) Which of the following is not true about mobile marketing? A) Mobile marketing is the fastest growing form of online marketing. B) In 2016, spending on mobile marketing will comprise over 60% of the amount spent on all types of online marketing. C) A substantial part of mobile marketing should be counted as social marketing. D) People use most of their mobile minutes while they are on the go.
D) People use most of their mobile minutes while they are on the go
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
22) Which of the following statements about Pinterest is not true? A) Pinned photos and photo boards are available to all Pinterest users. B) Pinterest users are overwhelmingly female. C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. D) Pinterest is the only one of the major social networks that does not accept paid advertising.
D) Pinterest is the only one of the major social networks that does not accept paid advertising.
24) All of the following are Pinterest marketing tools except: A) Brand pages. B) Rich Pins. C) Promoted Pins. D) Promoted Accounts.
D) Promoted Accounts
3) The second most popular social network in terms of average minutes per visitor is: A) Instagram. B) Pinterest. C) LinkedIn. D) Tumblr.
D) Tumblr
65) Which of the following is not a major provider of mobile display advertising? A) MoPub B) iAd C) AdMob D) Webtrends
D) Webtrends
11) Encouraging users to click a Like button is an example of which step in the social marketing process? A) fan acquisition B) brand strength C) community D) amplification
D) amplification
19) The ratio of impressions to fans is a measure of: A) engagement. B) amplification. C) community. D) fan acquisition.
D) fan acquisition
25) The number of people exposed to pins is a measure of which of the following? A) engagement B) community C) brand strength D) fan acquisition
D) fan acquisition
The number of people exposed to pins on Pinterest is a measure of which of the following? A. Engagement B. Community C. Brand strength D. Fan acquisition
D. Fan acquisition
The ratio of impressions to fans is a measure of: A. Engagement. B. Amplification. C. Community. D. Fan acquisition.
D. Fan acquisition
Which of the following dominates the local mobile search market? A. Twitter B. Apple C. Facebook D. Google
D. Google
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? A. Whatsapp B. Like button C. Messenger D. Open Graph
D. Open Graph
Which of the following is not true about mobile marketing? A. Mobile marketing is the fastest growing form of online marketing. B. In 2017, spending on mobile marketing will comprise over 70% of the amount spent on all types of online marketing. C. A substantial part of mobile marketing should be counted as social marketing. D. People use most of their mobile minutes while they are on the go.
D. People use most of their mobile minutes while they are on the go.
Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay? A. Twitter B. LinkedIn C. Pinterest D. Snapchat
D. Pinterest
Which of the following statements about Pinterest is not true? A. Pinned photos and photo boards are available to all Pinterest users. B. Men are Pinterest's fastest growing demographic. C. Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. D. Pinterest is the only one of the major social networks that does not accept paid advertising.
D. Pinterest is only one of the major social networks that does not accept paid advertising.
Which of the following statements about Pinterest is not true?
Pinterest is the only one of the major social networks that does not accept paid advertising.
All of the following are Pinterest marketing tools except
Promoted Accounts.
Google uses which of the following to build a global database of wireless access points and their geographic locations?
Street View cars
Which of the following statements is not true?
The only way to access Facebook from a mobile device is to use a mobile app.
Which of the following is not true about Facebook News Feed Page Post Ads?
They cannot contain links
12) Facebook News Feeds include all of the following except: A) status updates. B) app activity. C) Likes. D) tweets.
D) tweets
By 2019, it is estimated that advertisers will be spending which of the following amounts on mobile marketing? A. $82 million B. $820 million C. $8.2 billion D. $82 billion
D. $82 billion
Encouraging users to click a Like button is an example of which step in the social marketing process? A. Fan acquisition B. Brand strength C. Community D. Amplification
D. Amplification
Which of the following is the top app in terms of both audience size and share of time spent? A. YouTube B. iTunes C. Twitter D. Facebook
D. Facebook
Facebook's share price fell dramatically after its IPO because investors feared that: A. Facebook's new marketing solutions would be difficult to monetize. B. New social networks such as Instagram were cannibalizing Facebook's audience. C. Privacy concerns were driving users away. D. Facebook would be unable to increase advertising revenues fast enough to justify its price.
D. Facebook would be unable to increase advertising revenues fast enough to justify its price.
Which of the following is not a major provider of mobile display advertising? A. MoPub B. Millennial Media C. AdMob D. Webtrends
D. Webtrends
TRUE OR FALSE In 2017, Millennials make up almost 65% of Snapchat's monthly active U.S. users.
True
TRUE OR FALSE It is expected that by 2021, m-commerce will account for more 50% of all e-commerce in the retail and travel industries.
True
TRUE OR FALSE Pinterest's users are predominantly women.
True
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
Amplify
Which of the following allows Facebook to track user behavior on other sites? A. Open Graph B. Like button C. Hashtags D. Whatsapp
B. Like button
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? A. Engagement B. Information density C. Social density D. Amplification
C. Social density
