EXAM 2 - MKT 300

If India, in an attempt to bolster the sales of its own auto manufactures, decided to limit the number of automobiles that could be brought in from other countries, India would be using a(n) _______.

quota

_________ involves developing and performing marketing activities across national boundaries.

International Marketing

________ occurs when a consumer becomes aware that there is a difference between a desired state and an actual consideration.

Problem Recognition

Stan spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things. This is a description of Stan's ______.

lifestyle

As we discussed in class in Chapter 5, Gap Inc. has several brands including Old Navy, Banana Republic. Gap Inc. uses a ______ strategy to markets its products to consumers.

differentiated

List the levels of involvement in global marketing from the lowest to the highest:

domestic marketing, limited exporting, multinational marketing, regional marketing, globalized marketing

The United States' former prohibition against importing cigars from Cuba for sale was an example of a(n) _______.

embargo

A marketer that targets customers based on marital status and the presence and age of children is using _____.

family life cycle

Both Adidas and Brooks standardize many of their shoe models and colors worldwide, which is an example of _______.

globalization

Most markets for products are made up of individuals or groups with diverse needs for products and are called ____ markets.

heterogeneous

A(n) __________ is often used to raise revenue for a country and/or to protect domestic products.

import tariff

Within the buying center, ________________________ are technical personnel who develop product specifications and evaluate alternatives, while ___________________________ actually choose the products.

influencers and deciders

St. Agatha's Orthodox Church brews fresh coffee for its attendees as part of its hospitality ministry every Sunday. St. Agatha's is a(n) __________________ market for coffee.

institutional

In the consumer buying decision process, a buyer will search his or her memory for information about products that might solve the problem they have identified in the ______.

internal search

_____ is focusing marketing efforts on very small geographic markets.

Focus precise/micromarketing

______ and ________ are the two ways governments make purchases.

Bids and Negotiated Contracts

At the heart of the ____ are agreements that provide legal ground rules for international commerce and trade policy.

WTO (World Trade Organization)

Publix is attempting to forecast sales for a new ice cream cake. To come up with an accurate forecast, Publix places the product in Atlanta supermarkets for a period of four months. In this instance, Publix is using a _____.

market test

Advertisers often use ______ to boost consumers' information retention and recall, which may facilitate the information search stage.

repetition

Ainsley is a prosecuting attorney for the city of Toronto. She is also vice president for the local parent/teacher organization and a coach for her daughter's soccer team. The actions and activities associated with each of these positions constitute Ainsley's _______.

roles

The process of dividing a total market groups because people within each group have relatively similar product needs is called ______.

segmentation.

__________ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.

Cultural relativism

Old Navy is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by the ________.

North American Free Trade Agreement

Coors may choose to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages. This is an example of market segmentation based on ______.

behavioristic variables

According to your text, _______ are small technology-based firms operating in international markets almost immediately after their establishment and realizing as much as 70% of their sales outside the domestic home market.

born globals

After purchasing a new Infiniti, Phil sees a Lexus pass and wonders if he made the right choice. Phil is experiencing ______.

cognitive dissonance

The maximum percentage of market potential that an individual firm can expect to obtain for a specific product is the _______.

company sales potential

If Woody's Inc, a producer of home siding, decking, and other wood products, focused its marketing efforts to home construction companies only, it would be using a(n) _______________________ strategy. If it sold the same products to both construction companies and DIY retailers such as Home Depot, it would be using a(n) _______________________ strategy.

concentrated and differentiated

When shopping for detergent. Dylan looks at Arm & Hammer, Gain, Method, and Cheer and chooses the one that is on sale. These four brands make up his ______ set.

consideration

Purposeful actions to take advantage of or harm others during a transaction is best described as ______.

consumer fraud

When a forecaster analyzes monthly sales figures for a three- to five-year period to ascertain whether sales fluctuate in a consistent, periodic manner, he or she is using

cycle analysis

Segmentation variables are usually grouped into four categories:

demographic, geographic, behavioral, and psychographic

After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is _____.

determining which segmentation variable to use

Any group of people who, as individuals or as organizations, have needs for products in a product class and who have the ability, willingness, and authority to buy such products is a(n) ______.

market

Phillips calculates that the total number of light bulbs sold to consumers in the next year by all light bulb producers is 1 billion, given anticipated marketing efforts by the firms involved. This the figure represents the industry's ______.

market potential

According to the KFC video we watched in Chapter 8, ______________ is not a reason why KFC succeeded in China:

marketing to children

As Danielle walks to classes, she selects, organizes, and interprets the sensations she receives through her sense organs. Danielle is experiencing the process of _____.

perception

A ______ is useful in positioning strategy because it is a representation of consumer perceptions across various dimensions.

perceptual map

Hereditary characteristics combined with personal experiences that together make an individual unique form one's ______.

personality

AMD buys silicone, which is used in its chip-making process. AMD produces microchips for use within a wide variety of products for other firms, such as Motorola, LG, and Samsung. AMD is a buyer in a(n) _____________ market.

producer

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogs and trade publications looking for these parts. The buyer is at the _________ stage in the business buying decision process.

product-supplier search and evaluation

Repositioning a product can be executed by physically changing the product, its price, or its distribution, or by changing its _____.

product/features

Mei is on the marketing team for a Gulf Coast drywall company. Her team is working to determine whether Hurricane Harvey had an effect on the firm's erratic sales last year. Mei's team should use ________ to understand the situation.

random factor analysis

As we discussed in class, Chapter 11-4, many people point to the Oldsmobile "Not Your Father's Oldsmobile" campaign as the beginning of the end for Oldsmobile and a prime example what type of failed ______ strategy.

repositioning

Amos's Produce Stand buys produce from area farmers, marks the merchandise up to a price that includes some profit, and then sells the fruit and vegetables to the people in and around Plum Creek. Amos's would be classified as part of a _____________ market.

reseller

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective _______.

retention

Digital influences, such as online review sites and social networks, allow shoppers to reduce their _______________________ by gaining information from others.

risk in trying an unknown product

While shopping at a local grocery store, Cameron sees a display of his favorite energy drink. He buys some to take home for the weekend. This purchase process would be described as _______.

routinized response behavior

People's needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs.

self-actualization

If White Mountain Group saw all table sugar customers as pretty much alike and thus offered only one marketing mix, it would be using the _____ strategy.

undifferentiated