Exam 3 Study Guide

________ refers to the process of movement and adaptation to one country's cultural environment by a person from another country.

Acculturation

Hillary is a typical teenager. She sees and hears ads all the time. Most of the time they are pretty good, but some ads have a trait that really bothers her. What is that trait most likely to be?

Hillary is bothered by ads that talk down to her.

A marketing manager who wants to identify opinion leaders for her product category should do which of the following?

She should find socially active persons who are intensely interested in the product category and who are similar to other customers.

Which of the following is generally true about Asian Americans?

They are one of the least brand-loyal of all American subcultures.

Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.

advergaming

According to the principle of least interest, the person who is least ________ has the most power in a relationship.

committed to staying in the relationship

Meagan is planning her wedding and wants everything to be just right, from the invitations and table settings to the ceremony and music selections. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

consumer surrogate

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

high-context

Which functional area of culture is most closely related to the idea of a common worldview?

ideology

Sandra Jackson decided to become a nurse after several years as an elementary teacher. She still wanted to help people; she just wanted to do it differently. Sandra's case is an example of which of the following?

mere exposure

If a social researcher wanted to investigate social status in a small city, her best choice for a questionnaire would be one that included questions or observations on education, area of residence, total family income per year, and ________.

occupation prestige level of household head

If the super rich bought "shredded Levi's jeans" to wear to formal parties, they would be exhibiting a sophisticated form of conspicuous consumption known as ________.

parody display

Every year, the students at a prestigious engineering school remove a car from the parking lot and place it on the highest point of the roof of the main engineering building. The students have been doing this for decades, but not once has anyone ever confided to an outsider how it was done. This is a classic example of a ritual.

true