Exam 4
It is predicted that the total web-influenced in-store sales will be _____ in 2015.
$1,543 billion
Corrective advertising is advertising run by the government to cause consumers to unlearn inaccurate information they acquired as a result of a firm's earlier advertising.
False
Early adopters are innovative organizations that derive a great deal of their success from leading change
False
In a compensatory decision, a brand's weakness on one attribute cannot be overcome by its strength on another attribute
False
People from different functional areas of an organization in a DMU will always use the same evaluative criteria.
False
Recent research finds that roughly 20 percent of online consumers abandon their shopping carts without making a purchase
False
Which of the following is an example of a federal law passed to facilitate direct comparisons among alternatives?
Truth in Lending law
Which type of reference price is presented by a marketer for the consumer to use to compare with the current price?
external reference price
The minimum amount that one brand can differ from another with the difference still being noticed is referred to as the ______.
just noticeable difference
A difference between large and small organizations when making a purchase decision is _____
large organizations generally involve more individuals in the decision-making process
Estimates of the number of TV ads that children are exposed to per year range from _____
18,000 to 40,000
A recent study found that the number one reason consumers abandoned their online shopping carts was due to changing their mind.
False
Conor is 15 years old. Which of the following statements is true regarding him and other children his age?
He most likely has the ability to fully process and understand information, including marketing messages.
Which of the following is a characteristic of a decision-making unit?
Large, highly structured organizations ordinarily involve more individuals in a purchase decision than do small, less formal organizations.
Which of the following is NOT an information-processing related guideline of the CARU?
Representation of food products should be made so as to encourage sound use of the product with a view toward healthy development of the child and development of good nutritional practices.
Advertising is frequently criticized as fostering overly materialistic, self-focused, and short-term values in children.
True
All consumers have a bounded rationality.
True
Emotion plays no role in organizational buying.
True
Evaluative criteria can differ in type, number, and importance
True
Even ads clearly not targeting children can have potentially harmful consequences for them.
True
Factors affecting the relative importance and influence of evaluative criteria include usage situation, competitive context, and advertising effects
True
Gillette's advertising for the M3 Power razor which claimed that "gentle micropulses stimulate hair up and away from skin" was deemed to be literally false by the court hearing the case.
True
Regulation of marketing activities aimed at adults focuses on marketing communications, product features, pricing practices, and privacy.
True
Site visits to potential vendors, laboratory tests of a new product, and investigation of possible product specifications are part of formal information search.
True
To process information, a firm must go through the same sequential stages of exposure, attention, and interpretation as consumers.
True
A new brand of peanut butter cookies includes Hershey's Kisses chocolates on top. Which of the following is this new brand using in an attempt to gain from the quality associated with Hershey's chocolate?
brand alliance
Which of the following is an infrastructure reference group?
business press
Financial cost, time cost, and effort cost are examples of _____
economic risk. social risk. physical risk. actual risk ALL OF THE ABOVE
Miles is considering the purchase of a new car. Price is the most important criterion for him, and he will only consider those models that do not exceed $20,000. Since several models satisfy this criterion, he then considers how each alternative performs with respect to gas mileage, and he will not consider any that get less than 20 miles per gallon in the city. Which decision rule is Miles using?
elimination-by-aspects
Which decision rule requires the consumer to rank the criteria in order of importance, and then the consumer selects the brand that performs best on the most important attribute?
elimination-by-aspects
The culture of most organizations is influenced most heavily by which of the following?
founder and top management
Consumers who browse and/or purchase in more than one channel are known as _____
multi-channel shoppers
Which of the following affects consumers' retail outlet selection?
outlet image retailer brands retail advertising outlet location and size ALL OF THE ABOVE
Sam is a retiree with considerable resources, so he doesn't really spend much time on purchase decisions. His belief is that the most expensive brand is probably also the best in terms of quality. Sam uses price as a _____ indicator of quality.
primary
The "Merchandise" dimension of store image includes _____.
quality selection price style ALL OF THE ABOVE
Purchase of which product typically represents low social risk and low economic risk for consumers?
socks
A retailer being temporarily out of a particular brand is called _____.
stockouts
Juan's job as a purchasing agent consists mostly of reordering basic supplies and component parts. Which type of organizational purchase situation does this represent?
straight rebuy
Cindy is bothered about the amount of advertising her 10 year old daughter sees for cosmetics and designer clothes that she feels are too suggestive in nature. Which is Cindy's major area of concern regarding advertising to children?
the impact of commercial messages on children's values
Which of the following is the most difficult to regulate?
the subtle meanings implied by the visual content of ads
