expert session quizzes
Which of the following is not a step in setting up a comment guard?
Choose how many comments to guard
According to Cowley, _____ is a source of competitive advantage if it's used to grow and engage brand communities.
Content marketing
People are starting to type in whole questions rather than specific words, which leads credence to having _____ that have this as a post rather than spend money on a keyword.
Corporate blogs
What is the first step in conducting a chat blast?
Create some content
A type of messenger ad is:
Destination ad AND sponsored message
What is the process of creating a visual snack pack?
Infographic, infogram, 3 social media sizes, mini-motiongraphic
Why use video ads?
Smaller attention commitment for users
According to Scott Cowley, very little commerce happens on _____.
Social networks
What is the second step in conducting a chat blast?
Specify an audience
Why does Larry say marketers should care about Facebook Messenger and chatbot marketing?
There are more daily active users on Facebook messaging app locations
What does it mean to develop your stars?
They are your go-to content topics
How often should you post about your Instagram contest?
Three times a week
What is step 1 of feeding the content beast?
Understand your organization
According to this expert session, what is the advantage of using video for businesses?
Video allows businesses to gain higher conversions.
What are cinemagraphs?
Videos that combines still photography with video
Your video needs to tell the story:
Visually, textually, accoustically
Who can you target with sponsored messages?
You can only target people who have previously messaged your page in the past
Why is it so important to get all the teams involved?
You don't want the project shot down after work has been done
Where do all of the leads go that are collected by any/all of Wishpond's contests?
Your leads database in your Wishpond account
If consumers are engaging with that content on a website they're much more likely to consider a company's _____, and will therefore consider other information on a sidebar of a website.
Brand
What are the three tactics for success?
Brevity, captions, design
According to the presenter, what's happening in social media marketing centers around two main activities. What are they?
Building communities and driving traffic
Name two tools you need to have.
Calendar and scheduler
The Wishpond hashtag contest does all of the following except:
Schedule and post photos on your behalf
What are chatbots NOT?
-Virtual assistants -Voice search -Customer service
What are some of the problems Matt's clients talk about?
-We need infographics -We need to be creating video -We need to be on all the social media
What is the optimal number of hashtags you should use in a Facebook post?
0
What is the recommended number of posts should you share per day on Facebook?
1
According to Bree, a good starting point is _____.
1 month
At the time of the recording, how many users are using Facebook Messenger?
1.2 billion
What is the recommended number of tweets should you tweet per day on Twitter?
15
According to Erin McCoy, the number of visual messages the human eye can register per hour is ________.
36,000
About_______ of people share content on social media because it is entertaining.
50%
What percent of people said they would rather message than call customer service?
56%
Chat blasting is roughly _____ times more engaging than an email blast.
60
An Instagram video maximum length is:
60 seconds
What percent of consumers enjoy reading content created by brands?
60%
What percent of people expect to message businesses more in the next 2 years?
67%
What percent of consumers feel closer to a company as a result of content marketing?
70%
Which of these statements is NOT mentioned in this expert session?
77% of B2B marketers use visual content to nurture their audiences
What percent of consumers feel more positive about a company after reading custom content?
82%
Tweets with images earn up to ________.
89% more favorites
To do a good job of integrating channels, a company must integrate content with _____.
Actual profit-driving cycles
One mistake that websites often make is having a lot of pages with the exact same keywords. This is known as _____.
Duplicate content
What is the 24/7 news cycle?
It means your social media sites are expected to be running 24/7
Why is knowing your key KPIs important?
It's how you know what to judge yourself on
Who is NOT a client of Killer Communications?
JP Morgan
Bree recommends starting off with what kind of Instagram contest?
Just hashtag
What is Killer Visual Strategies known for?
Killer is the leading visual communication agency in the United States
What does the speaker mean when she says, "who ya gonna call?"
Know who you can call from each department to answer fans' questions
Content marketing in a B2B context has to do with _____ and driving people to the website to fill out forms.
Lead generation
What is a content calendar?
Maps out the topics and content created on specific days
How often should you tweet about your contest on Twitter?
Once a day
_____ is a tool one can use to determine how many links are pointing to your site in terms of quality and quantity, as well as how strong your collection of links are compared to your competitors who are ranking ahead of you. It could also be used to identify any harmful links that may be damaging your credibility.
OpenSiteExplorer.org
If you are showcasing a product, what type of space should you use?
clean and distraction-free space
Molly believes Facebook Messenger will become a _____ platform.
commerce
According to the presenter, building an online community through social media represents a great source for _____.
competitive advantage
The first step in community engagement is _____.
content development
If you have developed perfect optimization but have no site authority, what action should you take?
acquire links
Content strategy comes down to what one word?
advantage
_____ is a great place to start on-site SEO because it identifies the most popular terms.
adwords keyword planner
Owned media, paid media, and earned media are types of channels or platforms that help do what?
drive traffic to your website
Larry calls chatbots the next ________.
Who can you target through Facebook messenger?
everyone
True or False: Although quantity is not enough, quantity still trumps quality.
false
True or False: Although traditional formats are still widely preferred, visual content is becoming more and more popular.
false
True or False: Brand posts that included images earned 87% of all engagements.
false
True or False: Creating high quality videos requires high cost and high effort.
false
True or False: Make sure your posts about your contest all say the exact same thing.
false
True or False: Understanding your organization is a one-time thing.
false
True or False: Viewers retain 85% of a message when they view it in a video.
false
True or False: When running a giveaway contest, it's best practice to give away a prize that has nothing to do with your business.
false
True or False: You can't see when someone has read your chat blast.
false
True or False: You should create content in the hopes that it gets likes and links.
false
of the best performing post on Instagram:
feature products
What app can you use to make a cinemagraph?
fixel
Interactive content is more effective than static content when it comes to ________.
grabbing the attention of the consumers
Which of the following is not an awesome headline?
hypothetical
What does it mean to understand your organization?
knowing the happenings for each department
What sits at the center of the digital landscape?
website
Consumers are no longer searching for "headphones" but want to know the "best headphones" and therefore want "best," "biggest" and "fastest" in the search results. As a result, they want the _____ to do the work for them.
websites
It is okay to share relevant quality material from other companies you respect to provide value to your customers?
yes
Which is not a team mentioned in the video that should be getting involved to create better social media content?
marketing
Think beyond the:
normal
When creating content, it should have
objectives
The __________ network made infographics the most shared content in the world.
Because consumers are modifying searches to get content that is more relevant, it's a good idea to incorporate _____ into your content.
the year
Search speeds up the decision-making process, particularly when it comes to _____ reasons for search.
transactional
One graphic led to over $100,000 dollars in revenue for Avalaunch.
true
True or False: "Want to write a killer post?" is a closed-ended question.
true
True or False: 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
true
True or False: Email marketing has 5-10% open rates while Facebook Messenger has 70-80% open rates.
true
True or False: Facebook rules state that you can't require a page like in order to view a contest or content on your Facebook page.
true
True or False: There are some limits on how often you can do promotional chat blasts, but no limits on how much non-promotional content you can send.
true
True or False: You can create lots of content from one piece of content.
true
True or False: You can email the people who entered into your contest.
true
True or False: You need to be willing to change your plan occasionally.
true
True or False: You should know what time of day is best to post your content.
true
Informational, navigational, and transactional are three reasons people do what?
use search
__________ are the most engaging content you can share on any network that supports them.
video