Facebook 100-101

People Reached

is the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.

Post Engagement

is the total number of actions that people take involving your ads, like sharing or commenting.

Link Clicks

is the number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.

Tips to engage customers on instrgram

Share photos of new products. Announce seasonal sales and promotions Hold contests or giveaways.

FB Page Features:

Page features Profile photo Cover photo Page username Call-to-action (CTA) button About section

Tips for great ad creative

-Use little to no text in your images or video thumbnails -Combine creative using Facebook's tools -Consider your budget -Use images and videos

Your Instagram business account must have at least ?? followers before you can view demographic metrics like age range and gender

100

We've found that images with less than what % text perform better

20

Daily Budget: up to what % over your daily budget may be spent

25

Instagram Insights gives you information about your followers, categorized into three sections:

Activity Content Audience

6 options of roles:

Admin: gives people total access to make changes to your page. Editor: can do everything but manage Page roles and settings. Moderators: send messages and respond to comments as the Page. Jobs Manager: post job openings and manage applications on behalf of your business Advertisers: can only create ads and view insights. Analyst: only lets people see insights and who's published on a Page.

For example, call-to-action buttons can encourage people to:

Book appointments Contact your business directly through chat, email or phone Download an app Buy something

Best practices that can help you reach your business goals with a Facebook Page:

Build A Community Use Business Tools Understand Your Customers

Who's a FB page for?

Businesses Organizations Nonprofits Public figures

What can't admins do in the Page tab in Creator Studio? Change someone's role on a Page Create Page Collections Change a Page's template

Change a Page's template

The 3 Types of Ad Audiences

Core Audience Custom Audience Lookalike Audience

Do's and Don'ts of Landing pages

Do Present the content up front and clearly. Make sure the page is easy to navigate. Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience. Clearly connect the branding (the look, feel and style) in your ad with what people will experience when they land on your site. Don't Direct ads to landing pages with minimal original content, low-quality content or content that is difficult to access. Distract from your landing page's original content with excessive embedded or pop-up ads. Bait people into clicking on ads by using overly cropped ad images, or shocking or sexual ad copy. Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through other ads to access the site's content. Use low-quality advertisements, or shocking or sexualized ad imagery.

How to Adhere to Facebook Ad Policy: Creative

Dont use misleading buttons, Before and after images, Sexually suggestive, Shock and scare images, Brand assets

True or False: When you set an expiration date on a post, it completely disappears from Facebook and can no longer be seen by anyone. True False

False

Setting an ad budget:

Go to your Facebook Page. Select the blue Promote button. Select the ad objective you want to use. Add your creative, select your audience and then find the Budget and Duration section. You may see an option to choose either a Daily Budget or a Total Budget for your ad. The option you see depends on the ad objective you chose. You can choose a suggested option from the dropdown menu or select Choose Your Own to set a custom budget.

Your ad creative (what people see) can include things like:

Graphics Videos Text A call-to-action button

Ads Manager offers a wide range of ad formats for you to choose from, including:

Image Video Slideshow Carousel Collection Instant Experience

tips for analyzing your own campaign results.

Look for disconnection. Consider what's on your landing page. Consider how your message could be better relayed in your ad or on your website. Consider other campaign objectives.

Policies around Landing Pages in Ads

Landing pages are the sites that people are redirected to when they click on your ad. Any landing page must clearly represent the company, product, service or brand that's being advertised. Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product or service promoted in your ad or doesn't fully comply with our Advertising Policies. To create a positive ad experience:

automatic payments

Many advertisers have what's called automatic payments. With automatic payments, we'll automatically charge you whenever you spend a certain amount, which is known as a billing threshold. You'll be charged each time you hit your billing threshold and again on your monthly bill date for any leftover charges. If you're using PayPal, a credit card or a debit card to purchase ads, this is usually how you'll pay.

If Your Facebook Ad Isn't Approved, Do This

Option 1) Edit your ad You may be able to edit your ad and fix the issue. Option 2) Appeal the decision

Conversion

Objectives that encourage people interested in your business to purchase or use your product or service. Conversions Catalog Sales Store Traffic

Consideration

Objectives that encourage people to learn more about what your business offers. Traffic Engagement App Installs Video Views Lead Generation Messages

Awareness

Objectives that generate interest in your business, product or service. Brand Awareness Reach

Two ways to advertise on instagram

One option is to promote a photo or video you've already shared with your followers. See the blue Promote button at the bottom of this post? Your followers won't see it, but you will. When you promote something you've shared, more people get the opportunity to see it. It's like an invitation to check out your business and learn more about what you do. Your promoted post will appear alongside other posts and stories. At the top of your promoted post, people will also see a label that lets them know you've sponsored the post because you want to reach out to them. Another smart way to start advertising on Instagram is to create an ad from your Facebook Page. You can do this even if you don't have an Instagram account.

Who can see earnings insights in Creator Studio? Anyone with the role of admin on a Facebook Page Anyone using Creator Studio, regardless of what Pages they manage or roles they have Only admins of Pages already using ad breaks

Only admins of Pages already using ad breaks

When you create a FB page username, keep these guidelines in mind:

Only use letters, numbers and periods No special characters ($%&!) No generic extensions like .com or .net Usernames must be at least five characters long Periods and capital letters don't differentiate usernames

NEWS FEED PRINCIPLE 2

People value accurate, authentic content.

NEWS FEED PRINCIPLE 1

People value meaningful, informative content.

NEWS FEED PRINCIPLE 3

People value standards for safe, respectful behavior.

Who is FB Profile for?

People who want to connect with their friends, family and organizations they like

Policies: Headline and body text use in ads

Personal characteristics: Ads can't assert or imply, directly or indirectly, that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status and more. You also can't call attention to perceived imperfections. Vulgar language: Don't use vulgar, profane or insulting language. Ad text should never be rude, offensive or bullying. Deceptive Claims: Your Facebook and Instagram ads can't contain false, fraudulent or misleading claims or content. Any claims that you do make have to be adequately substantiated.

What is Facebook pixel?

Pixel is a few lines of code from Facebook that you copy into the header section of your website. This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience.

Tips for posting

Showcase products, feature your team, go behind the scenes, ask a question, share an article or story, share a holiday

manual payments

Some advertisers have what's called manual payments. With manual payments, you'll add money to your account before your ads run. After that, we typically deduct from that amount up to once a day as your ads run. For smaller budgets, we may wait until the charges amount to $25 or until seven days pass before we invoice your account. With manual payments, you won't have a billing threshold.

Setting SMART Goals

Specific Measurable Attainable Relevant Time-Bound

FB Pixel can set up and capture three different kinds of events.

Standard events, custom events, and custom conversions

Benefits of a FB Page

Support a digital storefront for your business Connect with customers and people interested in your business Unlock business tools and advertising opportunities to grow your presence and reach your goals

Facebook pixel allows you to keep track of actions that happen on your website as a result of Facebook ads (paid) or organic reach (unpaid). What ate these actions called?

These are called events.

Tips for Visually Awesome Ads

Think mobile first Use high-resolution images Focus on a single focal point in your image Try using color contrast Test a variety of images keep videos short capture attention quickly Use vertical or square video Feature your product or business message early Design for sound off

Benefits of a FB Profile

This is your personal account on Facebook. It's where you tell people about yourself, add friends and share personal updates. When you first join Facebook, you start with a profile. Share information and stories with your friends and family Follow and get updates on businesses and organizations that interest you Create posts, share photos and upload videos

Tips for Writing Great Facebook Ad Copy

Tie text to your visual Create different ads for different people Speak to your audience Be recognizable Keep it short Stick to one call to action Mention price (when appropriate) Include a time frame

When do you need to use the Connect option to go live? When you are using streaming software or broadcast equipment When you're going live from your phone When you invite someone to go live with you and share the broadcast

When you are using streaming software or broadcast equipment

Before you post, think about what matters to your Page followers and what you'd like to tell or show them:

Who is your ideal customer or audience? Why might they be visiting your Page? How can you provide value to them?

Your audience is split into four groups:

Your Fans: People who have Liked your Page. Your Followers: People who follow your Page. People Reached: People who had any posts from your Page or about your Page show up in their News Feed. People Engaged: People talking about your Page.

A campaign is

a series of ad sets and ads that aim to accomplish a single objective, like generating leads or increasing the number of app installs.

When you create a Lookalike Audience, you choose

a source audience (a Custom Audience created with your pixel information, your mobile app information or fans of your Facebook Page). Facebook will identify the common qualities of the people in it (for example, demographic information or interests) and find similar people. You can use multiple Lookalike Audiences at the same time for a single ad set. The ad set will show your ads to people who are in any of the selected Lookalike Audiences.

In general, there are two ways you may be charged for ads:

automatic payments and manual payments

types of ad objectives

boost a post, promote your page, get more leads, get more website visitors, promote your business locally, promote your call to action button, get more website purchases, promote your app

3 Key Elements of a Facebook Ad

image, text, CTA

Ads you create in Facebook Ads Manager have three parts:

individual ads, ad sets and campaigns. Collectively, this is called the campaign structure

In Performance, you can view key metrics like

link clicks, people reached, cost per click and activity. Your view may be different, depending on what campaign objective you chose.

A Custom Audience lets you find people

on Facebook who are already aware of your business. You can create a Custom Audience from: Customer files: Files from your Customer Relationship Management (CRM) or Point of Sales (POS) systems, email lists or other sources of customer information. Website activity: Reach existing customers and other people who have shown an interest in your business by visiting your website. Mobile app activity: Use Facebook ads to engage with people based on their interactions with your apps. Facebook engagement: Reach people who have interacted with your Page, videos, lead ads and fullscreen experiences on Facebook. Your ad will only appear to people who match these characteristics.

Audience

provides you with data visualizations of your audience demographics. The People tab is a breakdown of your audience by gender and age.

In Preview, you can

see your ad as it appears to your audience.

A Core Audience is

the default selection in Ads Manager. To create a Core Audience, specify characteristics like location, demographics, interests and behaviors. Your ad will appear to people who match those characteristics.

The Placements tab shows you

where your ad appears across our products.

Locations shows you

which country, city or region your audience is coming from.

Details shows

your ad's status, objective and daily budget.