Facebook CUEGIS Concepts

Number of businesses using Facebook

30 million small and medium-sized businesses have established a Facebook Page, and more than 1.5 million companies actively use Facebook's targeted advertising

Launch Internet.org App Number of users

Free Basics 40 million people have used it

Vision Statement

"People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them." Global market scope, a tool for communication, discovery and self-expression

Mission Statement

"to give people the power to build community and bring the world closer together" Based on empowering people, enabling community building and connecting the world

Change

- in this context change refers to the modification of ----aspects of Facebook's ---- The act or instance of modifying a businesses core strategies (or something else)

Facebook Market Share

67.4%

New Campaign for the launch of internet.org

A partnership that started in 2013 between social networking services including Facebook and six other companies that plans to bring affordable access to selected Internet services to less developed countries by increasing efficiency, and facilitating the development of new business models

Description of Facebook's work environment

Aiming to have a 'frictionless' work space, Facebook has everyone working together on big, white, communal desks. Even Zuckerberg doesn't have an office. Instead, opting to work alongside the other employees in the 'bull-pen' like workspace.

Boston Consulting Matrix Facebook Products Evaluation

All the products and services offered by Facebook are Stars in the BCG matrix due to the popularity each one has brought since its inception is something which is noticeable.

Describe the three sectors of Facebook's matrix structure

Corporate Function Based Teams Geographic Divisions Product Based Divisions

Corporate Function Based Teams Roles- Matrix Structure

Corporate Function Based Teams→ manage the operational activities throughout the organizational structure→ because of the MATRIX STRUCTURE→ blurred boundaries between corporate function, geographic and product based divisions

Criticism for Launch Internet.org

Criticized for violating net neutrality, and by handpicking internet services that are included, for discriminating against Facebook's rivals Banned in India

Disadvantage for Employees for continuous need to innovate

Employees say Facebook's stack ranking performance review system drives employees to push out products and features that drive user engagement without fully considering potential long-term negative impacts on user experience or privacy.

Oculus VR

Founded in 2012, Oculus VR is a technology company and one of the leaders in the emerging virtual reality technology space. Although Facebook has not revealed a revenue breakdown for Oculus, it seems clear that the company is interested in capitalizing on this purchase in an attempt to dominate the virtual reality software and hardware market.

Facebook Dating Feature Example of Innovation, Globalization and Change Number of countries expanded into

Facebook is launching Facebook Dating in more countries, along with a new feature called Secret Crush. The idea is that you can opt in to this, and name up to nine of your friends who you have interest in. If any of those friends opt in to the program and name you as one of their secret crushes, then you'll be matched; if the secret crush isn't mutual, no one will know the names you entered. Facebook Dating was already live in five countries, and has now been expanded to 14 more. The service will launch in the US at the end of the year.

Geographic Division Based Teams Roles- Matrix Structure

Geographic Divisions→ used in light of differences in social networking and online advertising dynamics→ HR is also managed regionally→ used to address varying cultures and macroeconomic conditions

Why are Facebook's headquarters located in Silicon Valley

HR strategy- keep its operations in the best "talent pool" That is why their head office is in Silicon Valley- access to high-quality talent Maintain most of its overseas headquarters in urban centres for ease of access to employees

Employee as a Stakeholders

High compensation and career development→ two primary interests of employees Motivation is derived from self-fulfilment, autonomy and mastery PhD fellowship program allows students to work with the company, and for the corporation to find new hires

Government as a Stakeholder

Important as they impose requirements on social media businesses Subject to lawsuits or investigations→ such as Facebook's Senate hearing where the CEO Mark Zuckerberg had to face questions following the CAS

Transformation of Instagram

Instagram was not generating revenue when Facebook purchased it in 2012, it has recently been estimated to be worth $100 billion. some estimates indicate that Instagram generates more advertising revenue than its parent company, with some indicators suggesting that the company generates $8 billion or more in revenue per year.

Partner Categories Cambridge Analytica

Last month, Facebook said it was ending an ad program that allowed marketers to pair information about a user's offline activities with their Facebook profile. This program, called "Partner Categories," used data gathered from other companies like Acxiom (ACXM), Experian and Oracle Data Cloud

Price of Marketing Strategy

Market Orientated Pay-what-you want Pricing

Product of Marketing Mix

Marketing Mix→ supports and capitalizes on their popularity Company- manages and operates Instagram, Whatsapp and Oculus VR (virtual reality tech business) Attract users- on the basis of their social nature, communicative effectiveness and technological advancement Uses the popularity of social media serves as the foundation of their display advertising service

What is Facebook's organizational structure?

Matrix structure- cuts across traditional functional departments

Hackathons in Facebook

One of the most documented initiatives associated with the rise of the social-networking behemoth has been its infamous "hack-a-thons"; all-night competitions for coders and engineers to develop an idea into a prototype. Facebook's 'Like' button was born from the event, and has since become synonymous with the brand.

Disadvantages of Matrix Structure

Possibility of disorder in the organizational structure→ due to its blurred boundaries and non-strict chain of command Danger of lack of communication between regional divisions and secular mentalities developing Changes in the core identity and principal integrity of Facebook in different countries

Product Based Division Teams Roles- Matrix Structure

Product Based→ Corporate or global teams that manage operations pertaining to specific products including; central products or services, new product infrastructure and the family of apps

Facebook Users as a Stakeholder

Receive the top priority in stakeholder citizenship Determine the popularity and attractiveness of their display advertising service→ as advertising clients are more likely to pay for the service if there is a large user base Interested in the privacy and security of personal information

360 form of appraisal disadvantages in Facebook

Reliance on peer reviews creates an underlying pressure for Facebook employees to forge friendships with colleagues for the sake of career advancement.

Advertiser as a Stakeholder

Sole source of revenue for Facebook Account for its profitability Address their needs through; Provision of options for advertisers to target specific audiences on the online social network maximizes the benefits of the advertising service

Cambridge Analytica Explained

The Facebook-Cambridge Analytica data scandal was a major political scandal in early 2018 when it was revealed that Cambridge Analytica had harvested the personal data of millions of people's Facebook profiles without their consent and used it for political purposes. It has been described as a watershed moment in the public understanding of personal data and precipitated a massive fall in Facebook's stock price and calls for tighter regulation of tech companies' use of data.

Twitter weaknesses as an advertising competitor

Twitter is meant for quick, compelling 140-character statements that can quickly get buried under new Tweets. To build brand awareness, Twitter might be a good platform. However, its fast-paced nature might make it difficult for you to gain traction on a post for long.

Promotion of Marketing Mix

Viral Marketing, Direct Marketing, Advertising, Public Relation

Mark Zuckerberg reaction to Cambridge Analytica- Subsequent changes- specific statement

We will ... no longer allow apps to ask for access to personal information such as religious or political views, relationship status and details, custom friends lists, education and work history, fitness activity, book reading activity, music listening activity, news reading, video watch activity, and games activity

Facebook is described as an indispensable tool due to the fact that it is

a parcel of the success for the other businesses that use it. "Facebook's business model focuses on tools that allow businesses to reach new and existing customers"

Strategy

a plan or action designed to achieve an overarching goal

Pay what you want pricing

advertisers can pay what they want above a minimum price set by Facebook This flexibility in pricing is a USP for Facebook

What production method has Facebook adopted?

cellular manufacturing- able to be highly flexible and acquire the trait of speed and continuous improvement in their corporate culture

Direct Marketing

directly recommends advertising campaigns to Facebook's page owners

Innovation

in the context of Facebook is the application of better solutions to meet new goals and prospects

Culture

in this context culture refers to the customs, arts, institutions and achievements of Facebook (workforce)

MESSAGE FOR GLOBALIZATION MANAGERS BASED ON FACEBOOK'S POSITION

message for globalization managers here is that by creating opportunities for third parties to access and interact with your customers — especially via channels and tools you create — you can extend the power and reach of your own brand.

Nearness to markets is...

not an issue as the company's media services are accessible around the world

Viral Marketing

partially involves word of mouth promotion Persuasion of friends of existing users to join the social networking site

Features for Hacker Culture

pushes employees to strive for improvement Features of their corp culture- creative problem solving, boldness, openness, speed and continuous improvement

Ethics

refers to the moral principles that govern a businesses behaviour

Globalization

the worldwide movement of Facebook towards technological, financial, trade and communication integration

Market Orientated Pricing

uses competitors price as a basis for pricing its display advertising services

Example of Social Sharing on Facebook

viral spread of the "ice bucket challenge," a charity fundraiser that raised more than $100 million for ALS medical research