Facebook M4

Mobile

-A/B testing is much more difficult on mobile -updates are slower -Bug fixes are more difficult

Potential Rivals and Platform Powerhouses

-Instagram - Facebook acquired Instagram for a cool $1 billion -Whatsapp - Facebook bought WhatsApp for $19 billion -Oculus VR - Facebook's 2 billion purchase is a longterm bet for computings evolution

Facebook Graph Search

-allowed users to draw meaning from the site's social graph and to find answers from social connections -some have claimed Graph Search could become a primary source for job placement, travel info, and even dating

Facebook Messenger

-many global messaging apps are directly assessing her address books and building their own app platforms from within iOS and Android -Platform allows firms to build AI powered chatbots to interact with customers -payments services -platform so developers can build products that integrate directly via messenger

deep web

Internet content that can't be indexed by Google and other search engines. (a lot of private information on Facebook is considered in the deep web)

social graph

The global mapping of users and organizations and how they are connected.

Facebook's Mission

as stated by Zuckerberg, is "to make the world more open and connected"

leveraging network effects and switching costs

switching costs for Facebook are extremely powerful