Fashion Merchandising 3.01-3.02 Understanding Fashion Trends and Forecasting.

When computer systems simulate human though and reasoning.

Artificial Intelligence

When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:

Click Stream Data

The effort to increase sales and improve consumer's shopping experiences by collecting and using data about individuals

Clientelling

The elements of design; hue

Color

What are the four design elements?

Color Shape Line Textile

The Forever 21 clothing retailer is planning it's merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions . Which type of data source does this represent?

Comparison Shopping

The visual merchandiser prepares the new spring merchandise plan for Footlocker shoe and apparel retailer. Which tool should be used to create the plan?

Computer Aid Design

What are two examples of social media?

Facebook Twitter Instagram Snapchat

Who is involved in forecasting?

Fashion staff employed by textile producers Fashion Designer Color services Fashion merchandisers Retail store owner Highly skilled consultants

Foreseeing fashion trends and predicting those trends early enough, to allow time for production to meet the consumer demand

Forecasting

In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:

Forecasting

Predicting Fashion trends is:

Forecasting

Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?

Forecasting

What is fashion forecasting?

Foreseeing fashion trends and predicting those trends early enough to allow time for production to meet consumer demands.

Which type of technology tracks customer's location?

GPS

target alerts customers of special sale prices when they are physically near a target location. Which type of technology are they using?

Geotracking

Visual presentations such as artwork, drawings, or design:

Graphics

The name given to a color

Hue

comprised of the activities that generate an orderly and timely flow of relevant information to support business activities.

Information Management

Before leaving the sore, Jada completed and submitted an application for a card that will give her discounts in the store. Which services will this card provide Jada access to her discounts?

Loyalty Program

Alex's Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?

Marketing Research

Which role uses fashion forecasting in the retail environment?

Merchandises

Provide mobile shoppers with quick access to information, location of a retail store and in-store maps to locate items:

Mobile Apps

color codification systems and technology for the selection and accurate communication of color for textiles as well as for the graphic design printing, publishing and plastics industries

Pantone

A fashion forecasting company provides which service?

Predicts upcoming trends

The buyer at J.Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?

Sales Records

The overall form or outline of an outfit or clothing style

Sihlouette

The overall form or outline of an outfit or clothing style is the.....

Silhouette

A store uses twitter to inform customers about upcoming sales. Which type of technology is being used?

Social Media

Personal content created and spread via electronic technology for interaction and sharing of information

Social Media

What are three ways to conduct market research?

Survey Consumer Focus groups In store Informal Interviewing

A new trend in men's casual pants is a wrinkle resistant fabric. Which type of trend is this?

Textile

What is a fashion trend?

The direction in which fashion is moving.

What is the benefit of CAD?

To make textile design and manufacturing faster and better.

What is the difference between trade publication and a consumer publication?

Trade publication is for specific industries Consumer publication provides fashion news for consumer.

Makayla wants information about Belk's new merchandise, career opportunities, and current trends. the tool she should use is a :

Website

Color's, textiles, silhouettes, and design are elements used to forecast which fashion movements?

trends