FBLA marketing 1
Kroger Grocery Store is an example of a reseller. Which of the following factors concerning reseller purchase decisions is false? a) Resellers are concerned with markup. b) Resellers are concerned with the level of demand for the product. c) Resellers want producers to be able to supply adequate quantities pf the product d) Resellers are not concerned with product space as long as it has a high price
D) Resellers are not concerned with product space as it has a high price competency: Basic marketing fundamentals
5) Which piece of legislation granted its authority to specific safety standards for most consumer products, except those already regulated by other agencies? a. Consumer Product Safety Act (1972) b. Pure Food and Drug Act (1906) c. Sherman Antitrust Act (1890) d. Food, Drug, and Cosmetic Act (1962) Competency: Legal and social aspect of marketing
a. Consumer Product Safety Act (1972)
9) Which one of the following is used to help maintain a more favorable balance of trade by a country? a. limiting imports b. limiting exports c. establishing exchange controls d. changing political system Competency: Economics
a. limiting imports
10) Which one of the following influences the behavior of others through their personality, skills, or other factors? a. opinion leaders b. direct reference groups c. indirect reference groups d. lifestyle groups Competency: Selling and merchandising
a. opinion leaders
3) Stores that sell products purchased by individuals for their own use and not for resale are: a. retailers b. wholesalers c. consumers d. manufacturer Competency: Channels of distribution
a. retailers
4) Which one of the following present ethical problems to product management? a. price b. product quality c. distribution d. promotion Competency: Legal and social aspects of marketing
b. product quality
2) Which one of the following is not an example of an uncontrollable factor? a. the economy b. technology c. advertising strategy d. suppliers and distributors Competency: Basic marketing fundamentals
c. advertising strategy
7) Which one of the following methods of market research is not an example of primary research? a. test marketing b. consumer panels c. company's own sales statistics and records d. questionnaires Competency: Marketing information, research, planning
c. company's own sales statistics and records
8) What term is used to describe selling, buying, logistics, or other organization-management activities via the Web? a. electronic mail b. marketing planning c. electronic commerce d. collaboration Competency: E-commerce
c. electronic commerce
6) What is the process of coordinating the flow of information, goods, and services among members of the distribution channel called: a. coordination b. demarketing c. logistics d. information processing Competency: Marketing information, research, planning
c. logistics