Final Cumulative

In the context of a SWOT (strengths, weaknesses, opportunities, and threats) analysis, which of the following exemplifies an external threat to a company?

Significant changes in the taxation policies implemented by the government

In the context of management skills, middle-level managers need an especially high level of _____ as they typically act as the bridge between departments, coordinating people and projects that sometimes have mismatched priorities.

human skills

Companies use marketing research to:

identify external opportunities and threats.

In the context of training and development, effective orientation programs typically focus on:

introducing employees to the company culture.

Monitoring and predicting consumer behavior is an objective of _____.

marketing research

In the context of social responsibility, _____ include employees and investors who have a personal interest in the performance and actions of an organization.

stakeholders

The _____required firms with 50 or more employees to provide up to 12 weeks of job-secure, unpaid leave on the birth or adoption of a child or the serious illness of a spouse, child, or parent.

Family and Medical Leave Act of 1993

_____set objectives for their followers but give them autonomy to choose how they accomplish those goals.

Free-rein leaders

Which of the following statements is true of job enrichment?

It is the creation of jobs with more meaningful content, under the assumption that creative work will motivate employees.

Which of the following is a drawback of primary data?

It tends to be expensive.

Which of the following statements is true of equity theory?

It is based on perceptions, which are not always on the mark.

According to Maslow's hierarchy of needs theory, which of the following is most likely to satisfy the esteem needs of an employee?

A new laptop given to an employee for his or her hard work

Which of the following statements is true of customer relationship management (CRM)?

CRM works best when marketers combine marketing communication with one-on-one personalization.

The _____ established a minimum wage and overtime pay for employees working more than 40 hours a week.

Fair Labor Standards Act of 1938

Which of the following is true of contingency planning?

The senior manager spearheads this process but with input from the other levels of management.

Which of the following statements is true of loyal customers?

They forgive marketers' mistakes.

Autocratic leadership tends to be the best option when:

a quick decision is paramount.

Nonprofit organizations:

account for more paid workers than the entire construction industry.

The Federal Trade Commission:

actively promotes fair competitive practices.

An assumption of Theory X is that:

coercion and threats are vital to get people to work toward company goals.

Understanding the _____begins with analysis of market share.

competitive environment

In the context of goal setting in an organization, the most effective strategic goals are:

defined in clear numerical terms.

The goal of the _____ of a product is to deliver the product to the right people, in the right quantities, at the right time, in the right place.

distribution strategy

In the context of business market segmentation, _____refers to dividing the market based on the concentration of customers.

geographic segmentation

An assumption of Theory Y is that:

people can accept and even seek responsibility.

In the context of the marketing mix, _____ decisions range from brand name, to product image, to package design, to customer service, to guarantees, to new product development, and more.

product strategy

In the context of the marketing mix, the _____ of a product includes all of the ways that marketers communicate about the product.

promotion strategy

Internal recruitment boosts employee morale by:

reinforcing the value of experience within the firm.

Ethics refer to:

sets of beliefs about right and wrong.

The extent to which decision-making power is held by a small number of people at the top of the organization is known as _____.

the degree of centralization