Final Exam part 2
Analysts predict that B2B e-commerce in the United States will grow to approximately ________ by 2022. $73 billion $7.3 billion $730 billion $7.3 trillion
$7.3 trillion
In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing? 2015 2017 2016 2014
2015
Which of the following is an on-demand service company focused on lodging? Task Rabbit Lyft Airbnb Uber
Airbnb
All of the following are examples of technology convergence except: smartphones. the iPad. Amazon Books Publishing. Apple TV.
Amazon Books Publishing.
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? Twitter Cards Amplify Promoted Accounts Promoted Trends
Amplify
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? Twitter Cards Promoted Accounts Promoted Trends Amplify
Amplify
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? DoubleClick PTAT Amplify FBX
FBX
Which of the following is the top app in terms of both audience size and share of time spent? Twitter iTunes YouTube Facebook
Which social marketing proved the most effective for ExchangeHunterJumper.com? Instagram Pinterest YouTube Facebook
Rather than engaging in conversations with their customers, organizations need to start seeing customers as an audience. True False
False
Which of the following statements about Walmart's Global Replenishment System (GRS) is not true? GRS is an online analytics package. GRS is a just-in-time inventory management system. GRS is predictive, not just reflective, of past sales. GRS is based on past point-of-sale data.
GRS is based on past point-of-sale data.
Which of the following happened during the time period when newspapers used a print-centric business model? Facebook opened to the public. The adoption of smartphones and tablets has grown rapidly. Apple introduced the iPhone. Google launched its search engine.
Google launched its search engine.
Which of the following cases involved the issue of keywording? Bernina of America, Inc. v. Fashion Fabrics Int'l, Inc. E. & J. Gallo Winery v. Spider Webs Ltd. Government Employees Insurance Company v. Google, Inc. Ticketmaster Corp. v. Tickets.com
Government Employees Insurance Company v. Google, Inc.
Which of the following is an example of an e-distributor? Ariba Network Go2Paper Grainger The Seam
Grainger
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. Group buying Bid rigging Herd behavior Winner's regret
Herd behavior
Which of the following native digital news sites has the most unique monthly visitors? Vox.com Vice.com Buzzfeed.com HuffingtonPost.com
HuffingtonPost.com
Facebook was the leader in U.S. ad spending revenues on social networks in 2018. What company earned the second most amount of ad spending revenue? Snapchat Pinterest Instagram
Which of the following statements about Facebook Exchange is not true? It is a social search engine. It allows advertisers to target ads. It competes with Google Ads (formerly DoubleClick). It involves cookies.
It is a social search engine.
On which of the following do users spent the least amount of time per day? LinkedIn Tumblr Snapchat Pinterest
Which of the following early leaders in social networking has been reinvented as a music-oriented social network? Myspace Vevo Polyvore Tumblr
Myspace
Bookings Holdings owns all of the following except: Booking.com. Orbitz. Priceline. Lowestfare.com.
Orbitz.
Which of the following is not a current trend in online content? Explosive growth of the mobile platform accelerates the transition to digital content. Americans continue to spend more on streaming music than downloaded music. E-book sales growth slows. Readership of newspapers in print form continues to exceed online readership.
Readership of newspapers in print form continues to exceed online readership.
Which of the following statements is true about supply chain management (SCM)? SCM systems are used by mostly smaller organizations. SCM systems cannot automate the supply chain. SCM systems are used to improve business processes that span organizational boundaries. SCM systems are often integrated with legacy systems. SCM systems are great standalone systems, but cannot be integrated with an ERP system.
SCM systems are used to improve business processes that span organizational boundaries.
________ is the first component of an operational customer relationship management system that supports a broad range of business processes, such as tracking and managing customer history and preferences, account and contact management, and order processing and tracking. Execution management Sales force automation Data warehousing Enterprise marketing management Customer service and support
Sales force automation
Which of the following Supreme Court cases established that states can compel online retailers to collect and remit sales taxes even if they do not have a physical presence within the state? South Dakota v. Wayfair Quill v. North Dakota Alice Corporation v. CLS Bank International Bilski et al. v. Kappos
South Dakota v. Wayfair
Which case was instrumental in paving the way for Internet business methods patents? Alice Corporation Pty. Ltd. v. CLS Bank International Bilski et al. v. Kappos Ticketmaster Corp. v. Tickets.com State Street Bank & Trust Co. v. Signature Financial Group, Inc.
State Street Bank & Trust Co. v. Signature Financial Group, Inc.
________ is a subscription-based retailer using predictive marketing and Big Data. Macy's Dell Lands' End Stitch Fix
Stitch Fix
________ involves the development of various resource plans to support the efficient and effective production of goods and services. Supply chain planning Requirement execution Supply chain networking Requirement planning Supply chain analytics
Supply chain planning
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. Content Technological Media Industry
Technological
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. Media Technological Content
Technological
Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry? Washington Post Time Magazine The Atlantic Magazine The New Yorker
The New Yorker
Which of the following is not an example of a virtual merchant? Overstock Dell Newegg Wayfair
dell
Which of the following involves using a variety of tools to encourage users to interact with content and brand? dark social engagement amplification social density
engagement
Which of the following are features of both Pinterest and Twitter? hashtags tweets pins Image Hover widget
hashtags
Which of the following are features of both Pinterest and Twitter? pins tweets hashtags Image Hover widget
hashtags
Which of the following is not a type of digital gamer? local gamers social gamers MMO gamers casual gamers
local gamers
Which of the following is not one of the top factors a business should consider when planning an Internet auction? type of auction location of auction bid increments type of product
location of auction
All of the following are potential benefits of B2B e-commerce except: lower transaction costs. lower administrative costs. lower price transparency. lower search costs.
lower price transparency.
Magazine digital advertising revenues are expected to ________ for the next few years. grow over 20% more than double remain relatively flat significantly decrease
remain relatively flat
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? amplification engagement information density social density
social density
Which of the following has the highest share of online retail sales? manufacturer-direct virtual merchants omni-channel merchants catalog merchants
virtual merchants
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. rating system channel manager bidding fee auction watch list
watch list
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. watch list bidding fee auction rating system channel manager
watch list
The profit a seller makes at auction is a function of all of the following except: auction length. the number of units for auction. watch lists. initial pricing.
watch lists.
________ has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent? TripAdvisor Yelp TripExpert Angie's List
yelp
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date? You Answered W3 Innovation Yelp Snapchat Disney's Playdom
Disney's Playdom
Which of the following has the highest share of the e-book market? Amazon Apple Google Barnes & Noble
Amazon
Which of the following is considered one of the most contentious e-commerce patents? Amazon's patent on one-click purchasing Acacia Technologies' patent on streaming video media transmission Google's PageRank patent Priceline's patent on buyer-driven name your price tools
Amazon's patent on one-click purchasing
Which of the following statements about the music industry is not true? Music industry revenues have decreased by 50% since 1999. Streaming music generated over 50% of all digital music sales in 2017. It is still unclear if independent streaming music services have a viable business model. Digital revenues accounted for less than half of all U.S. music revenues in 2017.
Digital revenues accounted for less than half of all U.S. music revenues in 2017.
Which of the following statements is not true? Price competition among online travel services is difficult as comparison shopping for better prices is easy. The online travel services industry has gone through a period of consolidation. The online travel services sector is one of the few in which extensive disintermediation has occurred. The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry.
The online travel services sector is one of the few in which extensive disintermediation has occurred.
Which of the following statements best describes the potential impact of network effects with respect to portals? Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. The greater number of portals available, the greater the potential audience for each. The value of the portal to advertisers and consumers increases geometrically as reach increases. The greater the amount of content provided by a portal, the greater its value to the community.
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Which of the following statements about EDI systems is true? They typically serve vertical markets. They are seller-side solutions. They still play an important role in B2C commerce. They evolved from private trading exchanges.
They typically serve vertical markets.
Which of the following purchased Yahoo? AT&T Microsoft AOL Verizon
Verizon
Which of the following primarily deal with direct goods? exchanges and e-procurement Net marketplaces e-distributors and independent exchanges exchanges and industry consortia e-procurement Net marketplaces and industry consortia
exchanges and industry consortia
Private industrial networks are direct descendants of: e-procurement Net marketplaces. existing EDI networks. independent exchanges. industry consortia.
existing EDI networks.
The ratio of impressions to fans is a measure of: amplification. fan acquisition. engagement. community.
fan acquisition.
All of the following are potential benefits of B2B e-commerce except: increased opportunities to collaborate with suppliers and distributors. increased production flexibility. increased visibility and real-time information sharing among all participants in the supply chain network. increased product cycle time.
increased product cycle time.
Office supplies are an example of: MRO goods. distributed goods. indirect goods. direct goods.
indirect goods.
While using apps, users spend over 90% of the time on just ________ of them. 5 4 2 3
5
Which of the following is an example of a pay-for-privacy (PFP) approach? AT&T's GigaPower service Meeco.me's life management tool The Hub of All Thing's open source project Digi.me's app
AT&T's GigaPower service
All of the following are examples of technology convergence except: smartphones. Apple TV. the iPad. Amazon Books Publishing.
Amazon Books Publishing.
Which of the following statements about the wholesale and agency models for selling books is not true? You Answered Amazon surprised traditional publishers by selling e-books for below their wholesale cost. Amazon supports the agency model. In the wholesale model, the retailer decides at what price to sell a book to the consumer. A result of the agency model was that Amazon's prices on e-books rose.
Amazon supports the agency model.
Which of these job recruitment sites is not a job listing aggregator? CareerBuilder Indeed Glassdoor SimplyHired
CareerBuilder
Which of these job recruitment sites is not a job listing aggregator? Indeed SimplyHired CareerBuilder Glassdoor
CareerBuilder
________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles. Collaborative commerce SCM Social e-commerce EDI
Collaborative commerce
Which of the following is an example of a practice network? DebatePolitics PredictWallstreet Instagram Doximity
Doximity
Which of the following types of auctions is perfect for sellers that have many identical items to sell? You Answered Name Your Own Price auctions English auctions group buying auctions Dutch Internet auctions
Dutch Internet auctions
Which of the following has the highest penetration of social network usage among the general population? North America Latin America Europe Asia-Pacific
North America
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? Notice/Awareness Choice/Consent Access/Participation Security
Notice/Awareness
________ is the use of electromagnetic energy to transmit information between a reader (transceiver) and a processing device. Photonic computing High capacity color barcoding Interferometric modulator display Electronic product coding Radio frequency identification
Radio frequency identification
Which of the following is not a current trend in online content? E-book sales growth slows. Americans continue to spend more on streaming music than downloaded music. Explosive growth of the mobile platform accelerates the transition to digital content. Readership of newspapers in print form continues to exceed online readership.
Readership of newspapers in print form continues to exceed online readership.
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item. Bid rigging Shill bidding Bid manipulation Shill feedback
Shill bidding
________ is the process of identifying and assessing the volume and sentiment of what is being said about a company, individual, product, or brand. Social bookmarking Visual analytics Digital radiography Digital marketing Social media monitoring
Social media monitoring
Google uses which of the following to build a global database of wireless access points and their geographic locations? E9-1-1 iBeacons BLE Street View cars
Street View cars
Which of the following statements about the General Data Protection Regulation (GDPR) is not true? The GDPR replaces the Data Protection Directive. The GDPR eliminate the right to be forgotten. The GDPR applies to any firm operating in any E.U. country. The GDPR limits the ability of companies to use data for purposes other than those for which it was collected.
The GDPR eliminate the right to be forgotten.
Which of the following statements about the home entertainment industry is not true? Over 50% of the U.S. population uses an OTT subscription service in addition to or instead of cable/satellite TV. Neither the television nor film industries have built an industry-wide Internet delivery system. Both the television and movie industry share in home entertainment revenues. The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
Which of the following statements about e-sports is not true? Colleges are beginning to offer scholarships for players on their video game teams. E-sports tournaments routinely draw an online audience equal to professional football games. Twitch accounts for over 80% of the online e-sports viewing in the United States. The e-sport audience is predominantly composed of females between the ages of 21 and 34.
The e-sport audience is predominantly composed of females between the ages of 21 and 34.
All of the following types of auctions involve single units except: a Name Your Own Price auction. a Dutch Internet auction. an English auction. a penny auction.
a Dutch Internet auction.
In ________, all of a customer's financial (and even nonfinancial) data are pulled together into a single, personalized website. EBPP systems integrated financial services account aggregation a financial portal
account aggregation
A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies. ethical lean sustainable accountable
accountable
A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n): sponsored community. affinity community. interest-based social network. practice network.
affinity community.
According to the chapter-ending case study, all of the following are examples of big tech firms that have engaged in activities that raise antitrust issues, except: Amazon Google Drive Apple Facebook
Apple
________ is an example of an e-procurement Net marketplace. Ariba SupplyOn McMaster-Carr Amazon Business
Ariba
________ is an example of an e-procurement Net marketplace. SupplyOn McMaster-Carr Amazon Business Ariba
Ariba
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? engagement social density dark social amplification
amplification
Which of the following is not one of the defining functions of a portal? commerce navigation of the Web content auctions
auctions
Omni-channel merchants are also referred to as: catalog merchants. manufacturer-direct firms. bricks-and-clicks companies. virtual merchants.
bricks-and-clicks companies.
Omni-channel merchants are also referred to as: catalog merchants. virtual merchants. manufacturer-direct firms. bricks-and-clicks companies.
bricks-and-clicks companies.
All of the following are challenges faced by bricks-and-clicks firms except: building a credible website. building a brand name. coordinating prices across channels. handling returns of online purchases at retail outlets.
building a brand name.
Virtual merchants face potentially large costs for all of the following except: building and maintaining a website. building and maintaining physical stores. building an order fulfillment infrastructure. developing a brand name.
building and maintaining physical stores.
All of the following are challenges for catalog merchants except: building a credible website. the need to bring staff in or manage new technology. building sophisticated order entry and fulfillment systems. high costs of printing and mailing.
building sophisticated order entry and fulfillment systems.
All of the following are challenges for catalog merchants except: building sophisticated order entry and fulfillment systems. high costs of printing and mailing. the need to bring staff in or manage new technology. building a credible website.
building sophisticated order entry and fulfillment systems.
The technology used by early online communities was limited to mostly: FTP. bulletin boards. instant messaging. e-mail.
bulletin boards
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer? localization channel conflict hypermediation disintermediation
channel conflict
Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management. management simplification competition collaboration
competition
Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management. simplification collaboration management competition
competition
Which of the following categories generates the highest percentage of online retail revenue? automobile and automobile parts and accessories computers and electronics apparel and accessories books/music/video
computers and electronics
Downloading a music track owned by a record company without paying for it is an example of a violation of: copyright law. trademark law. privacy law. patent law.
copyright law.
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? social density amplification dark social engagement
dark social
All of the following are benefits of auctions except: increased market efficiency. more efficient price discovery. lower transaction costs. decreased price transparency.
decreased price transparency.
All of the following are benefits of auctions except: more efficient price discovery. lower transaction costs. increased market efficiency. decreased price transparency.
decreased price transparency.
All of the following are examples of direct goods in the auto industry except: shatter-resistant glass. desktop computers. sheet steel. rubber molding
desktop computers.
Content convergence describes convergence in the design, production, and ________ of content. distribution sales consumption marketing
distribution
Gross margin is defined as gross profit: minus net income. divided by cost of sales. divided by net sales revenues. minus total operating expenses.
divided by net sales revenues.
Which of the following basic ethical concepts plays an important role in defining privacy? accountability liability responsibility due process
due process
An ________ provides an online catalog that represents the products of thousands of direct manufacturers. exchange e-procurement company industry consortium e-distributor
e-distributor
Which of the following primarily deal with indirect goods? e-distributors and industry consortia exchanges and e-procurement Net marketplaces e-distributors and e-procurement Net marketplaces exchanges and industry consortia
e-distributors and e-procurement Net marketplaces
Which of the following primarily serve horizontal markets? e-distributors and exchanges e-procurement Net marketplaces and industry consortia e-distributors and e-procurement Net marketplaces exchanges and industry consortia
e-distributors and e-procurement Net marketplaces
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. industry consortium exchange e-procurement Net marketplace e-distributor
e-procurement Net marketplace
Which of the following primarily involve long-term sourcing? e-procurement Net marketplaces and industry consortia e-procurement Net marketplaces and exchanges e-distributors and exchanges e-distributors and industry consortia
e-procurement Net marketplaces and industry consortia
________ is the market leader in C2C auctions. Amazon eBid eBay uBid
eBay
What is another name for pro forma earnings? earnings before income taxes, depreciation, and amortization (EBITDA) generally accepted accounting principles (GAAP) earnings net margin operating income
earnings before income taxes, depreciation, and amortization (EBITDA)
Which of the following is the most popular use for mobile devices? socializing shopping performing tasks, such as finances entertainment
entertainment
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. monitoring delayed consumption fulfillment equipment
equipment
An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis. e-distributor industry consortium exchange e-procurement compa
exchange
All of the following are advantages of online retail except: lower supply chain costs. ability to change prices. faster delivery of goods. lower cost of distribution.
faster delivery of goods.
Threatening negative feedback in return for a benefit is an example of: defensive shill feedback. feedback extortion. offensive shill feedback. sending spam.
feedback extortion.
All of the following services require extensive personalization except: medical services. legal services. accounting services. financial services.
financial services.
Instagram is an example of a(n): general community/social network. affinity community/social network. interest-based social network. practice network.
general community/social network.
Which of the following statements about the movie industry is not true? Online movie distribution is not dominated by a single distributor. iVOD revenues have grown faster than subscription streaming revenues. Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. The movie industry's control of the release window of a movie is a form of price discriminatioN
iVOD revenues have grown faster than subscription streaming revenues.
When was the future of e-books firmly established? in 2007, with the introduction of Amazon's Kindle in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet in 2010, when Apple introduced the first iPad in 2009, when Barnes & Noble introduced its Nook e-reader
in 2007, with the introduction of Amazon's Kindle
EDI document structures are defined by: individual suppliers and buyers. a single international standards body. each purchaser. industry committees.
industry committees.
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: aggregation. media transformation. industry convergence. repackaging.
industry convergence.
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: repackaging. media transformation. industry convergence. aggregation.
industry convergence.
Disputes over federal trademarks involve establishing: intent. underlying ideas. piracy. infringement.
infringement.
Which of the following is not one of the central challenges facing the online retail industry? consumer concerns about the privacy of personal information lack of physical store presence delivery delays inconvenience in returning goods
lack of physical store presence
Inventory and safety stock planning ________. focuses on delivering products or services to consumers as well as warehousing leads to the development of a sourcing plan focuses on the coordination of all activities needed to create a product or service leads to the development of the overall demand forecast leads to the development of a transportation schedule
leads to the development of a sourcing plan
Which of the following accounts for the most time people spend using a mobile device? reading news and magazines watching video social networks listening to music
listening to music
Which of the following accounts for the most time people spend using a mobile device? watching video reading news and magazines listening to music social networks
listening to music
Which of the following is not a type of digital gamer? MMO gamers casual gamers local gamers social gamers
local gamers
Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users? e-books digital audio magazines video
magazines
All of the following were popular types of online marketing before 2007 except: display ads. corporate websites. mobile marketing. e-mail.
mobile marketing.
When was the future of e-books firmly established? in 2010, when Apple introduced the first iPad in 2007, with the introduction of Amazon's Kindle in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet in 2009, when Barnes & Noble introduced its Nook e-reader
n 2007, with the introduction of Amazon's Kindle
Which of the following has the second-highest share of online retail sales? catalog merchants manufacturer-direct omni-channel merchants virtual merchants
omni-channel merchants
The MOTO sector of the retail industry is most similar to the ________ sector. specialty stores online retail sales consumer durables general merchandise
online retail sales
Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years? trademark law copyright law patent law trade secret law
patent law
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared interest. practice network interest-based social network affinity community general community
practice network
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared interest. practice network interest-based social network general community affinity community
practice network
Analytical tools are used to optimally utilize materials, equipment, and labor during the ________ process of supply chain planning. production scheduling inventory planning safety stock scheduling distribution planning demand forecasting
production scheduling
Craigslist is most involved in which of the following online services market(s)? real estate services and career services insurance services and brokerage services travel services online accounting services
real estate services and career services
The last step in the procurement process is: sending a remittance payment. sending the invoice. delivering the goods. shipping the goods.
sending a remittance payment.
The last step in the procurement process is: delivering the goods. shipping the goods. sending a remittance payment. sending the invoice.
sending a remittance payment.
Automated order entry systems: are typically owned by the purchasing firm. show goods from a single seller. increased the costs of inventory replenishment. no longer play an important role in B2B commerce.
show goods from a single seller.
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? social density engagement amplification information density
social density
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? interactivity social technology ubiquity information density
social technology
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? health insurance term life insurance automobile insurance property and casualty insurance
term life insurance
All of the following statements about the online real estate services market are true except: the Internet and e-commerce have created a revolution in the real estate value chain. the major impact of Internet real estate sites has been in influencing offline decisions. the first step in the home buying process for nearly all ages of home buyers is to look online. the primary service offered by real estate sites is a listing of houses available.
the Internet and e-commerce have created a revolution in the real estate value chain.
All of the following statements about the MOTO sector are true except: the MOTO sector is also referred to as the specialty store sector. distribution of catalogs is one of MOTO retailers' biggest expenses. MOTO was the last technological retailing revolution that preceded e-commerce. compared to general merchandisers, the transition to e-commerce was easier for MOTO firms.
the MOTO sector is also referred to as the specialty store sector.
Which ethical principle tells you that it is wise to assume perfect information markets? the Golden Rule the Social Contract Rule the New York Times test the Collective Utilitarian principle
the New York Times test
Which of the following is a main objective of customer relationship management applications focusing on downstream information flows? to develop demand forecasts to portray a positive corporate image to collaborate demand and production planning to encourage the bullwhip effect to track global spending on suppliers
to portray a positive corporate image
E-mailing buyers to warn them away from a seller is a type of auction fraud known as: shill bidding. transaction interference. bid siphoning. bid rigging.
transaction interference.
E-mailing buyers to warn them away from a seller is a type of auction fraud known as: transaction interference. shill bidding. bid rigging. bid siphoning.
transaction interference.
Distribution planning leads to the development of the overall ________ plan. safety stock manufacturing production security transportation
transportation
Which of the following features of e-commerce technology can result in work and shopping invading family life? interactivity information density ubiquity global reach
ubiquity
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? FBX PTAT Amplify DoubleClick
FBX
Which of the following companies purchased Instagram? Apple Facebook Microsoft Google
As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except: Facebook's Lookalike Audience lead generation tool. Facebook brand page. Facebook News Feed ads Facebook Live.
Facebook's Lookalike Audience lead generation tool.
Operational customer relationship management system refers to the systems used for providing effective and efficient communication with the customer from the entire organization. True False
False
________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location. Having an adaptive supply chain Supply-chain management Materials requirement planning Tight coupling
Tight coupling
Which of the following is a history of your actions on Facebook? News Feed Open Graph Ticker Timeline
Timeline
Using enterprise marketing management (EMM) tools can help integrate various promotional campaigns such that the right messages are sent to the right people through the right channels. True False
True
Which of the following is known primarily for blogs? Facebook Google Instagram Tumblr
Tumblr
Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos? Facebook Pinterest Twitter Instagram
Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline? Promoted Tweet Twitter Card Promoted Trend Promoted Account
Twitter Card
________ is a business model in which the suppliers to a manufacturer manage the manufacturer's inventory levels based on preestablished service levels. Lean manufacturing Just-in-case manufacturing Scan-based trading Just-in-time manufacturing Vendor-managed inventory
Vendor-managed inventory
Which of the following is a leading social network in Germany? Orkut Xing Mixi Tuenti
All of the following are "live"/on-demand OTT services except: Sling TV. DirecTV Now. YouTube TV Netflix
Netflix
Which of the following statements about a just-in-time strategy is true? Companies using this strategy try to optimize their ordering quantities such that parts or raw materials arrive just when they are needed for production. Companies using this strategy allow suppliers to manage the manufacturer's inventory levels based on pre-established service levels. Retailers using this strategy allow suppliers to maintain ownership of inventory within their warehouses or stores until items are scanned at the point of sale. A manufacturer or retailer using this strategy shares real-time sales data with suppliers who maintain inventory levels based on pre-established agreements. Companies using this strategy maintain large inventories of supplies, parts, warehousing resources, and extra workers to meet production contingencies.
Companies using this strategy try to optimize their ordering quantities such that parts or raw materials arrive just when they are needed for production.
The ________ model is not one of the three business models employed by newspapers between 1995 and 2018. Digital First Print-centric Convergence Integrated Print/Web
Convergence
All of the following are weaknesses of EDI except: EDI does not scale easily. EDI lacks universal standards. EDI is not well suited for electronic marketplaces. EDI does not provide a real-time communication environment.
EDI lacks universal standards.
Which of the following statements is true about product flow, a key element of supply chain execution? It refers to the ability of tracking products as they move through the supply chain. It refers primarily to the movement of financial assets throughout the supply chain. It refers to the movement of goods from the supplier to production, from production to distribution, and from distribution to the consumer. It refers to the movement of information along the supply chain, such as order processing and delivery status updates. It tracks a one-way flow of products from producers to consumers, but cannot process returns or customer refunds.
It refers to the movement of goods from the supplier to production, from production to distribution, and from distribution to the consumer.
A majority of B2B buyers worldwide now believe their mobile device is essential to their work. Which age-group had the highest percentage agreeing with this statement? Baby Boomers (ages 52 to 65) Millennials (ages 18-35) Gen-Xers (ages 36-51) those over 65
Millennials (ages 18-35)
Which of the following statements about BLE is not true? BLE uses less power than traditional Bluetooth or GPS. BLE has a two-way, push-pull communication capability. BLE is more accurate than targeting through Wi-Fi triangulation. Only Apple iPhones can use BLE.
Only Apple iPhones can use BLE.
Which of the following statements about online magazine publishing is not true? The percentage of adults who read digital edition magazines has more than quadrupled since 2011. There an estimated 1,200 magazine apps for mobile readers. You Answered The total magazine audience size increased from 2015 to 2017, due entirely to the growth of digital magazines. Only about 10% of tablet computer owners read magazine content once a week.
Only about 10% of tablet computer owners read magazine content once a week.
Bookings Holdings owns all of the following except: Orbitz. Priceline. Lowestfare.com. Booking.com.
Orbitz.
Which of the following statements about piracy in the movie and television industry is not true? Public interest in pirated movies in the United States is declining. Piracy still remains a threat to the movie and television industry. The most common method of piracy uses bit cyberlockers/file hosting sites. The monetary amount the movie industry loses as a result of piracy is unknown.
The most common method of piracy uses bit cyberlockers/file hosting sites.
Which of the following statements is not true about OTT? OTT services include the ability to download content after purchase or rental, as well as subscription streaming and "live" TV services. To use OTT services, consumers must purchase a bundle of channels. OTT entertainment services are a threat to cable/satellite television delivery systems. OTT entertainment services enable binge watching.
To use OTT services, consumers must purchase a bundle of channels
Which of the following is not a characteristic of the use of social networks in B2B e-commerce? They are always private. It enables participants to make decisions based on current conditions. It helps develop a more personal relationship between participants in the supply chain. It is typically unstructured.
They are always private.
Which of the following is not true about Facebook News Feed Page Post Ads? They cannot contain links. They can be liked, shared, and commented on, just like any news feed post. They have a tiny tag indicating that they are sponsored. They have social context.
They cannot contain links.
