Final Exam- Tourism
Any paid form of non-personal communications through various media, with an identified sponsor.
Advertising
History demonstrates that the following conditions foster the growth of tourism:
All of the above
Which of these factors is influenced by age?
All of the above Amount of time available to travel. Types of activities engaged in while traveling. Generational values related to travel and travel behavior.
Barriers to tourism planning discussed in class include:
All of the above Philosophical opposition The costs associated with the process The complexity and diversity of businesses involved
Which of the following is affected by culture?
All of the above The types of foods and beverages consumed. The behaviors that are considered acceptable while on vacation. Language and expressions used.
Forms of tourism regulation at a destination include:
All of the above Truth in advertising laws Innkeeper liability laws Controlled substance laws
According to class discussion, which of the following is true about tourism?
All of the above, Typically, the tourist is on holiday and the host is at work. The product is perishable. It is common that there are communication barriers between the hosts and guests. It is transitory.
THe Villages of Van Buren really saw how tourism could benefit their communities after what kind of event?
An area bicycling event
Which of the following is an example of a Background Tourism Element?
Both a and b, Notre Dame Cathedral & The Grand Canyon
Mega Fam is a familiarization tour organized by ______________________ for travel agents. In order to qualify for the Mega Fam travel agents must meet various learning and sales levels.
Brand USA
______________________ were big walled castles designed to protect merchants, their animals and their goods while traveling the Silk Road.
Caravansarais Karavansarai Caravansarai
Egypt
Changed business ownership guidelines to encourage international tourism investment.
Ireland
Concerned with carrying capacity in their country to save national environmental assets
Market segmentation based on things like gender, age, income, and education.
Demographic
Segmentation based on things like age, gender, income, and education.
Demographic/Socio-economic
Which of the following terms best describes the money used for luxury items such as pleasure travel?
Discretionary Income
Responsible travel to natural areas which conserves the environment and improves the welfare of local people.
Ecotourism
Kenya Tourism Authority
Established standards for accommodations and catering businesses serving tourists.
Brazil Convention
Established the foundation of protections for the international tourist
Age has no effect on travel behavior.
False
All market segments are target markets, but not all target markets are market segments.
False
Americans are guaranteed paid vacation time by law.
False
Americans are recognized for being more collectivistic than individualistic.
False
Background Tourism Elements, according to lecture, were originally intended to be tourist attractions.
False
Direct distribution occurs when a sale is made through a retail travel agent to the traveler.
False
Family stage does not influence travel patterns.
False
Governments cannot tell private tourism businesses how to run their business.
False
In Sandpoint, Idaho the local Chamber of Commerce encouraged local businesses to use tourism as a way to boost their local economy, according to the University of Minnesota Extension video from lecture.
False
Of all the three pillars of sustainability the environmental pillar is the most important to being sustainable.
False
Planning for tourism development should be the sole responsibility of the public sector.
False
Sampling is an example of personal selling.
False
The last step in planning a sustainable tourism project, according to lecture, is to implement the sustainable project and monitor its effects.
False
The three and four punch combos consist of different marketing mix elements to promote the same thing.
False
The tourism product can't be stored.
False
Tourism facilities should be developed before attractions are developed within a new destination.
False
Tourism planning should be the sole responsibility of the private (for-profit) sector.
False
When leakage increases, the multiplier decreases.
False
When planning a sustainable tourism project and you have thought about what you want to do and have gotten organized, the next step is to do some "crystal ball gazing/visioning" to identify three pillar success areas...then you conduct a SWOT analysis.
False
According to lecture, the goal of sustainable tourism is to meet the needs of the present without compromising the ability of ________________________ to meet their own needs.
Future generations future peoples
This is the first step in the tourism development process identified in the handout entitled So You Want to Develop Tourism?
Get organized
Historically, the ____ was used like a finishing school for the sons of the British elite.
Grand Tour
Cayman Islands
Has a licensing and inspection unit to help ensure quality tourist accommodations from small private home rentals to prestigious hotels and resorts
This is a strategy for minimizing leakage from a destination's economy that was discussed in class.
Import substitution
The Diversification core value of tourism planning, refers to the:
Importance of a tourist destination developing a variety of economic activities - not just tourism.
______ arrange the contests and trips used as prizes for employers as a reward for outstanding sales or work performance by employees.
Incentive Travel Planners
This is used to describe/measure the amount of local income generated per unit of visitor expenditure.
Income Multiplier
Based on Hofstede's model, the fact that people from a given culture put their own personal interests first (above the interest of the "whole") is a reflection of:
Individualism
Water, power and waste systems are all part of this destination mix element.
Infrastructure
The word "holiday" originated from the words ______________ _________________.
It came from the combination of Holy and Day.
Major national airlines in the U.S. were deregulated in 1978 to:
Lower airfares
I ____ love/affection.
Need
Which of the following is true of allocentrics? They are more likely to:
None of the above. Purchase complete package tours. Stay in chain hotels. Travel to familiar destinations.
Selling a beverage, an entree and a dessert as a single-priced offering.
Packaging
From 1500 to 300 BC this group played a major role in the development of trade routes in the Mediterranean Sea which increased awareness of cities and cultures in that region of the world.
Phoenicians
Distribution represents the _______ P of the marketing mix.
Place
A marketing technique which involves creating an image in the minds of targeted visitors.
Positioning
Using the typology of attractions discussed in class, which of the following best describes Walt Disney World?
Primary, Private/For Profit, Site Based, International Drawing Power
When a resort offers a variety of activities for guests to participate in, it is an example of:
Programming
Which of the following travel segments has the strongest need for familiarity?
Psychocentrics
The New Mexico Department of Tourism's use of http://nmtourism.org/news/ (Links to an external site.) is an example of:
Public Relations
Benefits of a particular destination that determine where a person vacations.
Pull Factors
Factors internal to the traveler that instill the desire travel.
Push Factors
The earliest purpose of travel is believed to have been for:
Survival
This is an example of a multi-country regional tourism organization.
The Caribbean Tourism Organization
The Civil Aeronautics Act was, in part, designed to protect the new airline industry from.
The U.S. railroad industry
A global coalition of CEOs from all sectors of the tourism industry.
The World Travel and Tourism Council
The Las Cruces Convention and Visitors Bureau is funded through:
The lodgers tax
China
Tour companies discount shopping tours and lock tourists in stores until they spend enough in the store
According to the video, San Luis is the oldest town in Colorado.
True
Although commonly referred to as an "industry," tourism does not clearly fit the traditional definition of an industry.
True
Generally, the socio-cultural impacts of tourism are more severe the larger the number of tourists, and the greater the discrepancy in standards of living between the host and guest populations.
True
In early civilization travel for trade could have begun since people at that time began to have a greater control over nature at that time and produced more farm good and animals than they needed so they needed to find others who could trade them items they needed for the excess items they produced.
True
In the United States, tourism interests are represented in a government office within a larger department.
True
Not all geographic areas have the same potential for tourism development.
True
The Chinese Court placed a 2 century ban on trade missions around the same time that Europeans decided to put more money into explorations to the "New World".
True
There is no physical distribution system for the tourism product.
True
The number one purpose of pleasure/personal travel in the United States is:__________________
VFR visit-friends-and-relatives
I ____ to visit my mother.
Want
Which of the following is an example of a job that is indirectly related to tourism?
Working for a linen (sheets, towels, table cloths, etc.) service/supply company.
Located in Madrid, Spain, this organization represents governmental interests on a global basis and is an agency of the United Nations on tourism related issues.
World Tourism Organization
This is a private-sector membership organization that promotes the interests of tourism on a global basis.
World Travel and Tourism Council
Which of the following is an example of a Resident Oriented Service/Facility?
all of the above
Potential benefits of Corporate Travel Departments include:
all of the above Increased purchasing power. Better service. Ability to cut costs.
Travel intermediaries...
all of the above influence decisions. give tourists the opportunity to buy many things in one place. package complimentary services for tourists.
Community awareness programs try to:
both a&c, Build acceptance of tourism &Build new homes for people
The keys for sustainable tourism development, according to lecture, are: education, planning and ___________________.
control controlling
According to the video. San Luis, Colorado rejuvenated their tourism product with the development of _____________________ tourism assets.
cultural
A ______________________ is a geographic area that attracts visitors.
destination tourism destination
The economic pillar from the business' perspective is, "Don't go into the red to go ____________."
green go green
The state of psychological stability
homeostasis
This is money which is taken out of circulation due to the importation of goods/services.
leakage
__________________________ refers to money which has been taken out of circulation dueto the importation of goods and services.
leakage
Identify the TWO missing stages of the simplified tourism planning process described in the posted reading: (They must be listed in correct order!)
n/a
According to class lecture a 4-punch combo includes a three punch plus:
personal selling
The objectives of promotion include: to inform, _____________________, and remind.
persuade
According to the video seen in class about Namibia's approach to saving wild life and developing tourism, the Namibian government put former ______________________ in charge of safeguarding wildlife from poachers.
poachers
______________ refers to the process through which people are grouped together based on meaningful, shared br characteristics, for marketing purposes.
segmentation market-segmentation
Lower level needs will be satisfied before higher level needs become motivating.
theory of Prepotency
Sometimes travel agents buy airline tickets through a(n) __________________ instead of an airline because the _________________ purchased many tickets from that airline for a discounted price and then pass on that savings to the travel agent who is able to charge even more for that airline ticket but still have it cheaper than what the tourist would pay if they had purchased directly from an airline themselves.
travel consolidator consolidator
In order for a tourism activity to be sustainable it must be environmentally bearable, socially equitable and economically ____________.
vaiable viable economically viable
