final exam

innovative markets most likely involves

seeking real product and marketing improvements

the two major citizen action movement to keep business in line are

consumerism and environmentalism

which of the following is most likely true of a global firm?

a global firm manufactures and markets good wherever it can do the best job

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________.

adds value by giving consumers product information

When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates ________.

communication adaption

people who buy magazine that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve product and services of interest. this is counter to the claim that the marketing system creates______

cultural pollution

which statsainable marketing princible emphasizes building long-run consumer engagement, loyalty, and relationships

customer- value marketing

the simplest way to enter into a foreign market is through

exporting

similar consumers needs around the world suggest that a strategy of adapted global marketing is appropriate for most international firms.

false

while societal marketing concept considers the futrue welfare of consumers and the sustainable marketing concept condsiders futer company needs, the strategic planning concept considers both

false

many organizations no longer have a clearly defined home market nor do they have home- offices staff instead multicultural managers operate out of facilities located all around the world, bringing diverse cultural perspectives to their bands and operations. they are truly

global organizations

The nations poor areas have 30 percent fewer supermarkets than do affluent areas as a result many low income consumers find themselves

in food deserts

A country's ________ shapes its product and service needs, income levels, and employment levels.

industrial structure

what do most companies today focus on when it comes to protecting the environment

investing heavily into pollution prevention

companies often form _______ ventures t merge their complementary strengths in developing a global marketing opportunity

joint ownership

is a method of entering a foreing market by associating with foreign compaines to produce or market products or services

joint venturing

Providing a host-country partner the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value is referred to as ________.

licensing

a common criticism of the marketing system is that intermediaries

mark up prices beyond the value of their service

compared to standardized global marketing, adapted global marketing

modifies marketing strategies to meet local needs

in managing their international marketing activities, most companies first______

organize and export department

some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should, this practice is called

planned obsolescence

veggie delight, a leading manufacturer of frozen vegetarian burgers, has recently entered the middle east markets. based on its research, consumers in the middle east prefer spicier burgers than in the united states and other countries. So the company alters the ingredients in the burgers to meet the local preferences. In this scenario, Veggi delight is using _____ strategy to market its products

product adaption

a class action lawsuit was brought agaisnt a national burger chain, charing that its food contributed to the antionwide obesity epidemic. the suit was eventually dismissed but citcs continue to point out the health dangers of the menu items for the description it can be concluded that these criitcs are concerned that th fast food instusty is

selling harmfal products

lakeland employees get 40 hours of paid leave each year to pursue volunteer projects. the company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. Lakeland could be most accurately described as practicing ____ marketing

sense of mission

when a company makes marketing decision, by considering consumers want and interest the company's requirement, an society's long-run interest it is most likely practicing ___________ marketing

societal

Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy approaches and marketing mix worldwide for all of its brands. The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n) ________ marketing strategy.

standardized globalization

marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and business while also preserving or enhancing the ability of future generations to meet their needs

sustainable

most international companies strive to adapt global brands to local needs

true

critics who assert that the marketing system promotes to much interest in material possession are most likely concerned that the result of successful marketing will be

unstainable over consumption

which of the following is most likely true about a global organization

worldwide policies are planned by top corporate management