Final Marketing Exam
In a meeting with key personnel, Watson Corporation's president speaks to the firm's managers about social responsibility in business today. He suggests that the key to being socially responsible is to
monitor changes and trends in society's values.
Consumer protection legislation deals with all of the following legal concerns except
monopolistic practices
Although marketing theory supports the contrary, it is more probable that marketing budgets will be cut during periods of economic
. recession.
Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address?
Community relations
IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA's level of commitment to international marketing?
Direct ownership
Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility?
Direct ownership
When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the ____ forces in its environmental analysis.
Economic
Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action?
Environmental analysis
Many companies choose to standardize their ____ across national boundaries to maintain a consistent and well-integrated corporate culture.
Ethical behavior
____ can force businesspeople to buy and sell foreign products through a central agency, such as a central bank.
Exchange controls
Toyota has developed aluminum car bodies that are 100 percent recyclable and light enough to help conserve fuel. What kind of response is this to environmental forces?
Proactive
Based on the work by the Boston Consulting Group, products with a dominant share of the market and good prospects for growth are
Stars
A SWOT analysis focuses on an organization's
Strengths, Weaknesses, Opportunities, and Threats.
The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to
choose, and the right to be informed.
The reputation for high quality timepieces and the well-known brand name of Rolex watches represents a ____ for Rolex.
core competency
Tasha recently changed employers within the same industry. At her old company, employees routinely tookb home company pens, pencils, paperclips, and note pads, and they frequently made personal long-distance calls on company phones. Tasha observes that employees do not engage in such practices at her new company. What Tasha sees is best described as a difference in
corporate culture
In addition to the proliferation of new organic brands many conventional marketers have introduced organic versions of their products, including Orville Redenbacher, Heinz, and even Walmart. These firms are responding to changes in
cultural values.
One way that Honda evaluates its product and service level is by how well it ranks on the J. D. Power & Associates Sales Satisfaction Survey. In doing so, Honda i
evaluating actual performance.
A competitive advantage exists when a
firm matches a core competency to opportunities it has discovered in the marketplace
Tony & Guy is a global hairdressing and education business headquartered in England. It has recently opened salons in Mongolia, adding to its numerous salons worldwide. Tony & Guy allows foreign businesspeople to use its name, logo, methods of operation, advertising, and products. In exchange, Tony & Guy receives a financial commitment and an agreement to conduct business in accordance with its standard of operations. Tony & Guy is engaging in
franchising
Northeastern University and Penn State University both offer online MBA programs that are available to students around the world. This is an example of
globalization
DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ____ responsibilities.
legal
StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of
sustainability marketing.
Harley-Davidson's Harley Owner's Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it a(n) ____ over other motorcycle manufacturers.
sustainable competitive advantage
Which of the following is not a dimension of social responsibility and marketing citizenship?
technological
All of the following are factors that influence the ethical decision-making process except
salary or wages.
Opportunity provides a pressure that may determine ethical decisions in marketing. Opportunity is best thought of as
a favorable set of conditions that limit barriers or provide rewards
In response to the increase in demand for organic foods, Wegmans, Inc., a regional supermarket, recently created organic food departments within their large stores. The creation of these departments was a result of
a market opportunity
When Disney World wants to have at least 90 percent of its customers indicating they had a memorable and satisfying experience at the park hotels, this is an example of
a marketing objective
The tobacco industry in the United States is dominated by three large companies. When any one of these companies changes its price on tobacco products, the other two companies quickly adjust their prices to match it. From these characteristics, the tobacco industry could best be described as
an oligopoly
The gross domestic product is
an overall measure of a nation's economic standing.
Jason, a 17-year old high school student, wants to buy a pack of Marlboro Lights. He has the money to purchase them, but he is still not considered to be a market for the product due to his lack of ____ to buy.
authority
Selling products that are not in demand in all world markets, such as hand-powered washing machines for use in countries where electricity is not universally available, represents an international marketing strategy focusing on
customization.
The Lazy-Boy Furniture Company collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called
environmental scanning.
Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor. The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.
political
The term dumping refers to the sale of
products sold in foreign countries at unfairly low prices.
Marketing ethics
refers to principles and standards that define acceptable conduct in marketing.
People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers
sociocultural
Marketing managers at Consolidated Equipment Corporation are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These marketing managers are engaged in
strategic performance evaluation.
Personal computers, the internet and electronic payment processing have made online shopping a reality. This is an example of how ________ forces create dynamic change in the way we do things.
technological
