FINAL SOC

Which term refers to the process of understanding normative ideas and customs by challenging take-for-granted assumptions that re difficult to discern.

Denaturalization

During focus group interviews, each respondent should be told to keep his her answer to any particular question within two minutes.

False

Which of the following statements correctly contrasts focus group interviews with in depth interviews?

Focus group interviews permit dynamic interaction among participants, while in-depth interviews do not because it's one-on-one.

A researcher wants to conduct one focus group in which a range of responses to issues will be expressed. Which type of focus group should she or he conduct?

Heterogeneous

During the focus group the researcher typically lays the role of ____ and thus influences the flow of convo and group interaction.

Moderator

Focus groups vary in terms of ______ that is the extent to which identical questions and procedures are used in every group.

Standardization

Focus group interview data should be analyzed at both the individual level and the group level.

True