fundamentals of management
Dogs
are businesses with a small share of a market that is stable or declining
Single-use plans
are developed to address situations that probably will not occur again
Standing plans
are developed to carry out activities that the organization needs to perform repeatedly
GE Business Screen
considers industry attractiveness and competitive position
Contingency planning
formulates a different course of action to be taken if the original plan is no longer feasible
tactical goals
goals that define the outcomes that major dvisions and departments must achieve in order for the organization to reach its overall goals
operational goals
goals that specify details associated with accomplishing the organization-wide goals.
In the stage, sales continue to grow while other firms enter the market
growth
Stars
have a large share of a rapidly growing market
resource deployment
how it will distribute its resources among various areas of the business
Action point 3
managers identify the signs that indicate a contingency event may be occurring, and they develop plans to reduce or avoid the risk. Then managers monitor the environment for these indicators.•
in this stage, After a period of growth, demand for the product or service stabilizes, and fewer new firms enter the market
maturity
The first step in planning is to define the ______ , which states the organization's purpose, premises, values, and directions.
mission
The goals that are directly based on the strategic goals and plans are the
tactical goals
The strategic goals and plans determine the ______ Together with the strategic plans, the _______ are inputs to the tactical plans.
tactical goals.
strategic business units
the different businesses or sets of related businesses
strategy
the skillful planning and management of anything
mission
a statement of its "fundamental, unique purpose that sets a business apart from other firms of its type"
Cash cows
have a large share of a stable market.
Question marks
have only a small market share but are in a rapidly growing market
tactical plan
helps to implement all or parts of a strategic plan
organizational weaknesses
the drawbacks that hinder an organization in executing strategies in pursuit of its mission
The factors that determine industry attractiveness are similar to
the environmental opportunities and threats in SWOT analysis
When a successful product or service is in the — stage, demand begins to grow
the introduction stage
focus strategy
when an organization concentrates on a particular region, product, or customer group.
differentiation strategy
when an organization makes products or services of high quality to distinguish them from those of its competitors.
overall cost leadership strategy
when an organization seeks to reduce costs so it can charge lower prices than its competitors and still make a profit.
Tactical Planning
developed to implement specific parts of a strategic plan. focus primarily on people and action
strategic management
set of managerial decisions and actions that determine the long run peformance of a corporation.
operational plan
setting standards and schedules necessary to implement the company's tactical objectives.
organizational strengths
skills and capabilities that enable an organization to conceive of and implement its strategies
policy
states how the organization will respond to a given situation.
When top managers develop_____________plans, they primarily discuss resource allocation, competitive advantage, and synergies between different parts of the organization
strategic
Next, the manager determines the _______ . These give rise to the strategic plans to achieve those goals.
strategic goals
Managers are engaged in ______when they participate in a thorough, ongoing process of formulating and executing strategies
strategic management
Tactical plans are directly based on the
strategic plans and tactical goals
________is a comprehensive plan that describes the set of alternatives from which an organization chooses as it seeks to achieve its goals
strategy
SWOT
strengths, weaknesses, opportunities, and threats
unrelated diversification
A large organization operating in multiple businesses, industries, or markets with little or no relation to each other
related diversification
A large organization operating in multiple different but related businesses, industries, or markets
Contingency planning steps
Action Point 1-4
Two portfolio management techniques are the
BCG matrix and the GE Business Screen
strategic goals
Broad statements of where the organization wants to be in the future; pertain to the organization as a whole rather than to specific divisions or departments.
operational plans
Derived from tactical plans, operational plans are developed to achieve operational goals
If an organization is following Porter's focus strategy, what should its managers decide to do?
Determine what a subset of customers desires and tailor a product to them
BCG Matrix Types
Dogs, Cash Cows, Stars, Question Marks
effective strategies
If someone plays the prisoner's dilemma repeatedly with the same partner, an effective strategy is tit for tat: Cooperate unless the other person competes, and then retaliate.
Operational plans can be classified in two ways
Standing plans, Single-use plans
What are managers focusing on when they determine the organization's strategy?
Strategy formulation
Which of the following describes tactical goals?
These goals are set by middle managers, are focused on how to achieve broad goals, and have medium time frames.
Which of the following are reasons that organizations set goals?
To give people in the organization a unifying direction To prompt managers to make adjustments to improve performance To aid in measuring results
Formulating Corporate-Level Strategies
When a large organization is engaged in multiple businesses, industries, and/or markets, managers decide which opportunities the organization will pursue and how to manage the various lines of business
GE Business Screen Types
Winners, Losers, Question Marks, Average Business, Profit Producer
effective strategy
aligns the organization with its environment and positions it to achieve strategic goals
strategy formulation
creation of a broad program for defining and meeting an organization's goals
demand for a product or service will begin to decline, and the business enters the stage
decline
Rules and regulations
describe exactly how specific activities must be carried out
scope
describes the types of markets in which the organization will compete.
product life cycle
introduction, growth, maturity, decline
Strategic management
is a thorough, ongoing process for developing and implementing strategies
Resource deployment
is how the organization will allocate various resources across the businesses competing in different markets
distinctive competence
is something the organization does very well—better than its competitors
Diversification
is the number and diversity of businesses in which an organization is engaged
Tactical goals and plans in turn determine the ______ Then together with the tactical plans, the _______ become inputs to the operational plans
operational goals.
Porter's Generic Strategies
organizations may pursue a differentiation, overall cost leadership, or focus strategy.
strategic plan
plan reflecting decisions about resource allocations, company priorities, and steps needed to meet strategic goals
Types of standing plans include
policy, standard operating procedure (SOP), Rules and regulations
single-product strategy
providing just one product or service
BCG matrix
rates businesses by their market share and the growth of that market
A statement describing which markets or businesses the organization will compete in is describing the _______of the organization's strategy.
scope
standard operating procedure (SOP)
outlines the steps to be followed under certain circumstances
Action point 4
the organization has successfully carried out either its original plan or its contingency plan.
Action point 1
the organization is making its strategic, tactical, and operational plans, and managers consider possible contingencies
Action point 2
the organization puts its plans into place, and the highest-risk contingencies are defined
The factors that determine competitive position are similar to
the organizational strengths and weaknesses in SWOT analysis
business-level strategy
the set strategic alternatives from which an organization chooses as it conducts business
corporate-level strategy
the set strategic alternatives from which an organization chooses as it manages its operations simultaneously across several industries and several markets
distinctive competence
what a company can make, do, or perform better than its competitors
crisis management
which is the set of procedures the organization uses to respond to a disaster. part of contingency planning
strategy implementation
the use of managerial and organizational tools to direct resources toward accomplishing strategic results
Diversification
makes organizations more resilient
scope
a strategy specifies the range of markets in which an organization will compete