GA STUDY (3 activities)

When will Google Analytics end a session by default?

-When a user is inactive on your site for 30 minutes or more or closes a browser window

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

1

To create an AdWords Conversion tracking tag in Tag Manager, what is needed from your AdWords account?

1. Conversion Label 2. Conversion ID

What are the recommended guidelines to create a tag implementation plan?

1. Decide which of your existing tag sites you can move into Tag Manager 2. Decide which static and dynamic values you'll want to pass from your website 3. Choose which tags can collect the data you need

What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

1. Hit and session attributes collected via the data layer 2. User information from the Analytics cookie

Where can you find your container code in Tag Manager?

1. In a pop-up window after you create an account and container 2. Under "Admin" by selecting your container and clicking "Install Google Tag Manager"

A Tag Manager account allows your to do which of the following?

1. Manage tags for one or more websites 2. Connect multiple Tag Manager accounts to a single Google account 3. Control access permissions to a Tag Manager account

GTM helps you manage your website in which of the following ways?

1. Simplify and speed up tag deployment 2. Specify when tags should fire 3. Manage different versions of tags

What kinds of website actions can trigger a GA event tag in Tag Manager?

1. Submit button clicks 2. Play button video clicks 3. Menu selection

To pass static values from a website into Google Analytics Custom Dimensions using the data layer, what must be set up?

1. The data layer 2. A Data Layer variable 3. A GA tag with a Custom Dimension

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

1. The data layer 2. A Data Layer variable 3. A GA tag with a Custom Metric

How is information populated in the data layer?

1. Using JavaScript to pre-populate values in the data layer when a web page loads 2. Using a JavaScript method to push values from your web page into the data layer

Enabling auto-tagging does what?

Adds AdWords tags to campaign URLs

To locate a property's Analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Info > Tracking Code

What setting must be enabled to view data in Demographics and Interests Reports?

Advertising features

If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?

All of the above (/thankyou.html /thankyou.php /thankyou/receipt.php)

What are the options for filtering data in Google Analytics?

All of the above (Exclude data from a view, Include data in a view, Modify how data appears in your reports)

What is a "secondary dimension" in Google Analytics?

An additional metric you can add to a report for more specific analysis.

What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

How are variables declared in the data layer?

As key-value pairs

To collect data using Google Analytics, which steps must be completed?(select all answers that apply)

- Create an Analytics account - Add Analytics tracking code to each webpage

Using tracking code, Google Analytics can report on data from which systems?

- E-commerce platforms - Mobile Applications - Online point-of-sales systems

The Analytics tracking code can collect which of the following?(select all answers that apply)

- Language the browser is set to - Type of browser - Device and operating system

Which formats may be used to add a custom campaign parameter to a URL?

- www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

-Account > Property > View

What is a "dimension" in Google Analytics?

-An attribute of a data set that can be organized for better analysis.

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

-Immediately after the opening <head> tag of your website

Where should you place the data layer object in your website code?

Before the container snippet

What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?

Bid Adjustments

Which built-in variable should you use to define an event trigger based on the class of a Submit button?

Built-in Click Classes variable

When defining a measurement plan, what is the order of steps?

Business Objectives>key actions>KPIs

How can the amount of data in a sampled Google Analytics report be increased?

Choose "Greater precision" in the sampling pulldown menu

What event type would you choose to track button clicks using an event trigger?

Click

Which Google Analytics visualization compares report data to the website average?

Comparison view

. What report can show how particular sections of website content performed?

Content Drilldown

When selecting "Share Template Link" in the dashboard, what will be shared?

Dashboard only

For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

Data Layer Variable

For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

Data Layer Variable

When a filter is applied to a view, what data is affected?

Data from after the filter was created

When a new view is created, what data will be included?

Data from after the view was created

What feature would be used to compare two date ranges in a report?

Date range comparison

Which are Goal types in Google Analytics?

Destination Pages/Screens per session Duration

What does AdWords use to generate dynamic ads based on a user's past interactions with website products and services?

Dynamic Attributes

For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

Event

When does Google Analytics tracking code send a pageview hit to Analytics?

Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with event tracking

What report should be used to check if users are leaving from important pages on your website?

Exit Pages report

By default, Google Analytics can recognize users over multiple sessions from different browsers and devices.

False

If data is excluded from using a filter, it may be recovered within 30 days.

False

T/F: Data Layer variables automatically persist across different web bpages

False

T/F: GTM can only be used with Google tags

False

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

The Measurement Protocol

To quickly generate campaign tags, what tool should be used?

The URL Builder

What are macro-conversions in a measurement plan?

The main website actions users take that accomplish stated business goals

What is a "metric" in Google Analytics?

The numbers in a data set often paired with dimensions.

In which order does Google Analytics filter data?

The order in which the filters are applied

What is the "Bounce Rate" in Google Analytics?

The percentage of visits when a user landed on your website and exited without any interactions

Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

Once Google Analytics processes data, it's stored in a database where it can't be modified.True

True

What is the Tracking ID format you should use when setting up an Analytics Pageview tag?

UA-123456-7

What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

URL fragment

What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

URL variable

What kind of variable should be used for a reusable GA property ID variable?

User-defined Constant variable

What does the "Users" metric measure?

Users that had at least one session on your site in the given date range

What are the three parts of a trigger in Tag Manager?

Variables, operators, and values

Which "sources" are available in Google Analytics?(select all answers that apply)

googlemerchandisestore.com(direct)

Which "mediums" are available in Google Analytics?

organic cpc referral

When a dashboard is shared, users can edit the dashboard configuration.

true

Which tags are standard Google Analytics campaign parameters?

utm_source utm_medium utm_content

What are the benefits of using the data layer in Tag Manager?

1. Write and edit code in the GTM interface 2. Pass data into third-party applications 3. Use data to fire tags

A session in Google Analytics times out after how many minutes by default?

30

A deleted view can be recovered by account administrators within how many days?

35

When you log into GTM for the first time, what do you need to set up?

A Tag Manager account

What does Google Analytics use to differentiate new and returning users?

A browser cookie A randomly-assigned unique identifier

What is stored in a Tag Manager container?

A collection of website tags and triggers

What does Google Analytics call a URL that passes data parameters for reporting?

A hit

What is a "trigger" in Tag Manager?

A trigger fires a tag in response to a website event

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your AdWords tag?

A user-defined variable that records conversion amount

When creating a Goal in Google Analytics, which are required?

Goal Name Goal Type Goal Slot ID

Which Tag Manager tag would you use to track metrics and dimensions in GA?

Google Analytics Pageview Tag

To use Analytics to collect website data, what must be added to the website page HTML?

Google Analytics tracking code

AdWords lets users advertise on which properties?

Google Search Google Display Network

Which of these scopes could be used for dimensions and metrics?

Hit-level, session-level, or user-level scope

What is a "container snippet" in Tag Manager?

JavaScript code placed on each page of your website

What report lists the website pages where users first arrived?

Landing Pages

Which are examples of Goals in Google Analytics?(select all answers that apply)

Making a purchase Signing up for a newsletter Submitting a contact information form

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Campaign

Which "channels" are available in the default Channels report?(select all answers that apply)

Organic Search Display Direct

For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

Page URL

A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?(select all answers that apply)

Property & View

The data layer "push" method allows you to do what?

Push data from your website to your data layer

How do you enable a built-in variable in Tag Manager?

Select the built-in variable in the Variables tag

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Source, Medium, Campaign name

What report would best help identify potential browser issues with website traffic?

The Browser & OS report

To send Custom Dimension data with a Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manger?

The Custom Dimension index number

To send Custom Metric data with an Analytics Pageview tag., what do we need to add to the Pageview tag in Tag Manager?

The Custom Metric index number

What report shows what mobile devices were used to view a website?

The Devices report under "Mobile"

Where can you find a list of business-vertical attributes for Dynamic Remarketing?

The Google Analytics Help Center