GA4
How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account? 60 35 14 7
35 //Can be restored within 35 days after deletion
Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable? Conversion paths Conversion events Conversion modeling Conversion window
Conversion modeling //Based on machine learning, that is the conversion model
If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set? User Session Event Product
User //Membership status is the user class, choose Users
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream? A data stream lives within a property and is a source of data from your app or website A data stream lives within Explore and, once defined, can be added to any exploration A data stream lives within an account and is the container for the data you collect from your apps and sites A data stream lives within Reports and lets you segment and compare your data
A data stream lives within an account and is the container for the data you collect from your apps and sites //An property can contain up to 20 web streams and 30 app streams
To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is the device type? A dimension A metric An event A user
A dimension //Device Type is dimension
Which of these configurations shows a Google Analytics account's hierarchical structure? Data stream > Account > Property Account > Property > Data stream Property > Data stream > Account Property > Account > Data stream
Account > Property > Data stream //Account-Property-Data Stream
Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website? Acquisition Monetization Engagement Demographics
Acquisition //The sources of traffic are all in the acquisition
You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads? Explore Advertising Admin Configure
Admin //Google product links, all in the Admin
You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics? Analytics tag Firebase SDK Google Ads Analytics SDK
Analytics tag //For the website, select Analytics/Website tag
To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore. What's the default setting for who can see the exploration? Only you can see it, but you can share it with the other users of the property for them to make edits. Only you can see it, but you can share it with the other users of the property in read-only mode. Anyone in your property can access it and make edits. Anyone in your property can access it in read-only mode.
Only you can see it, but you can share it with the other users of the property in read-only mode. //Create a new report in the exploration, by default only you can see it, if you share it, you can see it with this resource permission
Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? Events from your mobile app can be combined with your existing website data Additional events are collected from your website without you needing to change your website's code Events can be associated with signed-in users to enable cross-device reporting Conversion reporting for the web data stream uses machine learning to distribute credit across channels
Additional events are collected from your website without you needing to change your website's code //The enhanced measurement only needs to be enabled in the website stream, and the system will automatically collect enhanced measurement events without modifying the program.
You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences? Configure Advertising Admin Explore
Admin //Settings functionality has been moved to Admin, so select Admin
You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property? Reports Advertising Configure Explore
Advertising //conversion path, in the ad
How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website? As hits As views As sessions As events
As events //GA4 is based on event tracking, both the website and the App
How can Google Ads use audiences from Google Analytics when the two are linked? Audiences in Google Ads can be used to target ad campaigns Audiences in Google Ads can be used to adjust geotargeting of ad campaigns Audiences in Google Ads can be used to see industry benchmarking data Audiences in Google Ads can be contacted for customer research
Audiences in Google Ads can be used to target ad campaigns //The audience of GA4 is imported into Ads, which can be used for advertising such as remarketing
You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property? Conversion events Goals Custom events Recommended events
Conversion events //Note that designate these events as important is mentioned in the title, which is generally set as conversion
Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen? Mark event as conversion Modify event Import event Create event
Create event //Based on the event created by page_view, use "create event"
Which of these tasks can be done using audience triggers? Create new audiences based on specific events that are triggered Create new events based on existing event parameters Create new audiences based on predictive metrics Create new events based on an audience rule being satisfied
Create new events based on an audience rule being satisfied //The audience rule can create an event
You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page? Custom table Custom dimension Custom metric Custom user parameter
Custom user parameter //What to set the author's name as the article page should be a custom user attribute. Some people think of it as a custom dimension, but the article page is page_view. If it is used as a custom dimension, it means that page_view has to be rewritten, I think so It doesn't make sense, maybe I misunderstood
You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data? HTTP request Data import //Data import can import CSV files and import via SFTP Modify event Measurement Protocol
Data import //Data import can import CSV files and import via SFTP
Which of these features lets you control how long user-level and event-level data is stored by Google Analytics? Data retention period Disable data collection Consent Mode IP address settings
Data retention period //It is the data retention function. The free version of GA4 is reserved for 2 months by default, and the longest setting is 14 months. It must be set to 14 months
One of these attribution models relies on machine learning algorithms to assign credit for conversion across various touchpoints. Which is it? First click Time decay Data-driven Last click
Data-driven // uses the data-based attribution model across pipelines by default, which uses the algorithm
Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas? Google Ads campaign Page title Default channel grouping Event name
Default channel grouping //"organic search," "referral," all belong to the default channel group
What data does the Realtime report show? Events that took place within the last 8 hours Events that took place within the last 60 minutes Events that took place within the last 30 minutes Events that took place within the last 12 hours
Events that took place within the last 30 minutes //What you see in the real-time report of GA4 is the data of the last 30 minutes
You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement. Which section would you open in your Google Analytics property? Reports Advertising Explore Configure
Explore // There are advanced analysis methods in the exploration
If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property? Google Ads Website tag Google Marketing Platform Firebase SDK
Firebase SDK //GA4 is built based on Firebase, the Web installation is the Website/Analytics tag, and the App installation is the Firebase SDK
You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format? Funnel exploration Segment overlap Cohort explorations Free form
Free form //The table uses dimensions and indicators freely, that is, free form
Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step? Free form Cohort explorations Funnel exploration Segment overlap
Funnel exploration //To visualize the steps, but also to see the success and loss of each step, select the funnel to explore
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads? Google Ads can use these conversions to generate new keyword ideas Google Ads can use these conversions to optimize your bids for ad placements Google Ads can use these conversions to see industry benchmarking data Google Ads can use these conversions to adjust and optimize your ad copy
Google Ads can use these conversions to optimize your bids for ad placements //GA4 conversion can be used for Ads bidding and optimization
If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights? Google Analytics 4 properties Universal Analytics properties Google Marketing Platform Google Optimize
Google Analytics 4 properties //GA4 can aggregate the information of the website and APP into the same property at the same time
What's a key difference between Google Analytics 4 properties and Universal Analytics properties? Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting. Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.
Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. //GA4 is based on event-driven, and GA3 is based on the session
Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences? Google Optimize Search Console Modify event Firebase
Google Optimize //For AB testing, use Google Optimize
One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it? Google Ads Google signals User-ID Google Search Console
Google signals //Use Google's account system, that is Google Signal
To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics? The date range setting for the last 30 days Where users came from before reaching your site How many users were on mobile phones The device types, desktops, and mobile phones
How many users were on mobile phones // Note that it is an metric, and the user is the metric
Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? Linear Position-based Time decay Data-driven
Linear ///Equal distribution, choose the linear attribution method
You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers? Modify event Measurement Protocol Data Import HTTP request
Measurement Protocol //Send it directly to the GA server, that is the MP protocol
You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns? Segment overlap Funnel exploration Model comparison Conversion paths
Model comparison //Different attribution methods can be selected in the model comparison
If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter? How many users viewed a video on your site The devices users are on when watching a video on your site Name of a video watched on your site How many users opened the page containing a video on your site
Name of a video watched on your site //Some data in the video dimension can be used as event parameters
Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like? One property with one web data stream for your website and two app data streams, one for iOS and the other for Android One property with a web data stream for your website and one property with an app data stream for your app One property with one web data stream for your website and one app data stream for your app One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
One property with one web data stream for your website and two app data streams, one for iOS and the other for Android //An property can contain up to 20 web streams and 30 app streams
You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this? Configure Explore Admin Reports
Reports //Note that it is ready-made, that is, use a report, which directly contains information
If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use? Organizations Roll-up properties Subproperties Data streams
Roll-up properties //summarize resources from different sources, use roll-up
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform? Search Console Google Optimize Google Ads Search Ads 360
Search Console //Organic search terms need to be linked to Google Search Console to be available
Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery? Standard or Analytics 360 properties using Universal Analytics Only Standard properties in GA4 or Universal Analytics Standard or Analytics 360 properties using GA4 Only Analytics 360 properties in GA4 or Universal Analytics
Standard or Analytics 360 properties using GA4 //Both free and paid versions of GA4 can import data to BQ
Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience? Subproperties Roll-up properties Data streams Organizations
Subproperties //Note that part of the data is filtered out, and then authorized to specific users, using subproperties
If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events? That data will only be available in the Advertising section That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be used for audiences in Google Ads
That data will only be used for measurement purposes //After deletion, it cannot be used for advertising personality, but the preview data can still be viewed, because it is a fixed report
You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics? How many users opened the page containing the video on your site The language preference of users watching the video on your site How many users watched the video on your site Name of the video users can watch on your site
The language preference of users watching the video on your site //Language is always the same, use "user property" to track
Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms? Predictive audiences Audience triggers Device-ID User-ID
User-ID //Your own ID system, that is User ID
After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data? You can use conversions for ad campaign bidding, and audiences to target ad campaigns You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance You can use SQL to query your data to answer questions and gain insights into your products, users, and channels You can use audiences to target website experiments and test variants of your web pages
You can use SQL to query your data to answer questions and gain insights into your products, users, and channels //In BigQuery, you can use SQL to query data
You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience? You create an audience of users who are likely to purchase in the next seven days You create an audience of users who started checking out but didn't complete the purchase You create an audience of users who made a purchase in the last 30 days You create an audience of users who added items to their purchase wishlist
You create an audience of users who started checking out but didn't complete the purchase //Those who submit an order but fail to pay are most likely to buy
In which of these situations could you use the Engagement overview report in Google Analytics? You're interested in seeing which pages on your site are getting the most traffic. You're interested in monitoring user activity as it is happening on your site. You're interested in seeing where users are coming from before landing on your website. You'd like insight into your users' interests they've expressed through their online browsing and purchase activities.
You're interested in seeing which pages on your site are getting the most traffic. //The pages and screens inside are
