GA4 Exam Practice
You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics? Analytics SDK Firebase SDK Analytics tag Google Ads
Analytics tag
What can Google Ads do with audiences from Google Analytics when these two services are linked? Audiences in Google Ads can be contacted for customer research Audiences in google Ads can be used to adjust geotargeting of ad campaigns Audiences in Google Ads can be used to target ad campaigns Audiences in Google Ads can be used to see industry benchmarking data
Audiences in Google Ads can be used to target ad campaigns
You manage a website and consider certain events as especially valuable -- like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property? Goals Custom events Recommended events Conversion events
Conversion events
What can you do with audience triggers? Create new events based on existing event parameters Create new events based on an audience rule being satisfied Create new audiences based on predictive metrics Create new audiences based on specific events that are triggered
Create new events based on an audience rule being satisfied
You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page? Custom user parameter Custom metric Custom dimension Custom table
Custom dimension
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads? Google Ads can use these conversions to generate new keyword ideas Google Ads can use these conversions to see industry benchmarking data Google Ads can use these conversions to optimize your bids for ad placements. Google Ads can use these conversions to adjust and optimize your ad copy
Google Ads can use these conversions to optimize your bids for ad placements.
Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands or regions by combining data from multiple source properties? Data streams Subproperties roll-up properties organizations
roll-up properties
Once you've deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted? 35 60 14 7
35
To understand how many users are coming from various devices, like desktops or mobile forms, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type? A user An event A dimension A metric
A dimension
What model represents the hierarchical structure of a Google Analytics account? Property > Data stream > Account Data stream > Account > Property Account > Property > Data Stream Property > Account > Data Stream
Account > Property > Data Stream
Where in google Analytics Reports can you find insights into where uses are coming from (e.g., search engine results) before visiting your website? Acquisition Engagement Monetization Demographics
Acquisition
You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? Conversion reporting for the web data stream uses machine learning to distribute credit across channels Events from your mobile app can be combined with your existing web data Events can be associated with signed-in users to enable cross-device reporting Additional events are collected from your website without you needing to change your website's code
Additional events are collected from your website without you needing to change your website's code
If you wanted to link a new Google Ads account to y our Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process? Explore Configure Advertising Admin
Admin
How does Google Analytics measure and report distinct user interactions when Google Analytics 4 property exists on a mobile app and website? As events As views As hits As sessions
As events
You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences? Explore Configure Admin Advertising
Configure
Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation? Conversion window Conversion events Conversion paths Conversion modeling
Conversion modeling
You work for an online vintage clothing retailer and store data about each of your sales items offline Which of these features allows you to upload a CSV file containing items you want to join with Analytics data? Measurement protocol Data import HTTP request Modify event
Data import
Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics? Disable data collection Consent Model Data retention period IP address settings
Data retention period
Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints? Time decay Data-driven First click Last click
Data-driven
Your team manages a retail website that customers arrive at from a variety of places including social media, ads and search engines/ Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas? Page title Default channel grouping Event name Google Ads campaign
Default channel grouping
Which events are accounted for in the Realtime report? Event that took place within the last 12 hors Events that took place within the last 30 minutes Events that took place with the last 60 minutes Events that took place within the last 8 hours
Events that took place within the last 30 minutes
You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this? Explore Advertising Reports Configure
Explore
If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property? Google Marketing Platform Website tag Google Ads Firebase SDK
Firebase SDK
You are in your Google Analytics property's Explore section. What exploration technique should you use in order to custom metrics and dimensions in a table format? Segment overlap Funnel exploration Cohort explorations Free form
Free form
Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences? Modify event Search console Google Optimize Firebase
Google Optimize
Which one of the Analytics features, when enabled, associated event data collected from user on an app or website with the Google account of users who are signed in and have explicity consented to sharing this information. User-ID Google Ads Google signals Google Search Console
Google signals
One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it? Data-driven Time decay Position-based Linear
Linear
You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers? Modify event Data import Measurement Protocol HTTP request
Measurement Protocol
If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight? Funnel exploration Segment overlap Model comparison Conversion paths
Model comparison
When a user watches a video, this triggers an event on your website. Which of these is an event parameter? Name of a video watched on your site How many users opened the page containing a video on your site The devices users are on when watching a video on your site How many users viewed a video on your site
Name of a video watched on your site
If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android -- how should you set up your account? One property with one web data stream for your website and one app data stream for your app One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android One property with one web data stream for your website and two app data streams, one for iOS and the other for Android One property with a web data stream for your website and one property with an app data stream for your app
One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague? By default, who can see the exploration you just created? Only you can see it, but you can share it with other users of the property in read-only mode Anyone in your property can access it and make edits Only you can see it, but you can share it with the other users of the property for them to make edits Anyone in your property can access it in read-only mode
Only you can see it, but you can share it with other users of the property in read-only mode
You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this? Admin Reports Explore Configure
Reports
What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website? Google Ads Search Ads 360 Search Console Google Optimize
Search Console
You would like to export your Google Analytics data to BigQuery to run queriers and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery? Standard or Analytics 360 properties using GA4 Standard or Analytics 360 properties using Universal Analytics Only Standard properties in GA4 or Universal Analytics Only Analytics 360 properties in GA4 or Universal Analytics
Standard or Analytics 360 properties using GA4
Which Analytics 360 feature allows you to filter data and create new data set needed for a specific audience or use case? Data streams Roll-up properties Subproperties Organizations
Subproperties
You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events? That data will only be available in Reports and Explore sections That data will only be available in the Advertising section That data will only be used for measurement purposes That data will only be used for audiences in Google Ads
That data will only be used for measurement purposes
If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
User
What scope would be set for a custom dimension that reports membership status for a customer rewards program? Event User Session Product
User
After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data? You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance You can use conversions for ad campaign bidding, and audiences to target ad campaigns You can use SQL to query your data to answers questions and gain insights into your productions, users, and channel You can use audiences to target website experiments and test variants of your web pages
You can use SQL to query your data to answers questions and gain insights into your productions, users, and channel
You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience? You create an audience of users who made a purchase in the last 30 days. You create an audience of users who added items to their purchase wishlist. You create an audience of users who started out but didn't complete the purchase. You create an audience of users who are likely to purchase in the next seven days
You create an audience of users who are likely to purchase in the next seven days
In which of these scenarios would the Engagement overview report be useful if you're using Google Analytics for your website? You're interested in monitoring user activity as it is happening on your site You're interested in seeing which pages on your site are getting the most traffic You're interested in seeing where users are coming from before landing on your wesbite You'd like insight into your users' interests they've express through their online browsing and purchase activities
You're interested in seeing which pages on your site are getting the most traffic
What distinguishes Google Analytics 4 properties from Universal Analytics properties? Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting
Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting
You create a report to show the types of devices users have been coming from over the past 30 days -- whether they were on computers or mobile forms, for example. In this report, which of these is a "metric" in Google Analytics? The date range setting for the last 30 days Where users came from before reaching your site The device types, desktops and mobile phones How many users were on mobile phones
How many users were on mobile phones
You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a "user property" collected by Google Analytics? The language preference of users watching the video on your site Name of the video users can watch on your site How many users watched the video on your site How many users opened the page containing the video on your site
The language preference of users watching the video on your site
If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associated your own identifier with individual customers? User-ID Device-ID Audience triggers Predictive audiences
User-ID
Your website visitors already triggered the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event? Create event Import event Mark event as conversion Modify event
Create event
Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights? Universal Analytics properties Google Analytics 4 properties Google Marketing Platform Google Optimize
Google Analytics 4 properties
You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the "Conversion paths" report? Advertising Reports Explore Configure
Advertising
If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step? Free form Funnel explortation Cohort explorations Segment overlap
Funnel exploration
