GAIQ G4 Qualification Exam

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

35

You're asked to set up a data stream in accordance with setting up Google Analytics.What is a data stream?

A data stream lives within a property and is a source of data from your app or website

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days.In this report, what is device type?

A dimension

Which of these structures represents a Google Analytics account's hierarchy?

Account > Property > Data stream

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

Acquisition

You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

Additional events are collected from your website without you needing to change your website's code

You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property.Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?

Admin

You want to know how various ads you've placed work together on the path to conversions.Where in your Google Analytics 4 property can you find the "Conversion paths" report?

Advertising

You want to start collecting and reporting insights in Google Analytics for your website.What do you need to implement in order to start collecting and sending this data to Google Analytics?

Analytics tag

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

As events

How can Google Ads use audiences from Google Analytics when the two are linked?

Audiences in Google Ads can be used to target ad campaigns

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up.What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

Configure

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups.If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

Conversion events

Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable?

Conversion modeling

The page_view event is triggered whenever a website visitor views any page on your site.If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface?

Create event

What do audience triggers allow you to do?

Create new events based on an audience rule being satisfied

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer's name on each article page?

Custom dimension

You work for an online vintage clothing retailer and store data about each of your sales items offline.Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?

Data import

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

Data retention period

Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?

Data-driven

If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places?

Default channel grouping

What can you find in the Realtime report?

Events that took place within the last 30 minutes

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement.Which section of your Google Analytics property contains this?

Explore

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

Firebase SDK

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format.Which exploration technique should you use?

Free form

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

Funnel exploration

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

Google Ads can use these conversions to optimize your bids for ad placements

If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

Google Analytics 4 Properties

How do Google Analytics 4 properties differ from Universal Analytics properties?

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.

Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?

Google Optimize

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.

Google Signals

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example.In this report, which of these is a "metric" in Google Analytics?

How many users were on mobile phones

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Linear

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app.Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement Protocol

You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

Model Comparison

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

Name of a video watched on your site

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague.By default, who can see the exploration you just created?

Only you can see it, but you can share it with the other users of the property in read-only mode.

There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

Reports

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

Roll-up properties

What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?

Search Console

You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery.What Analytics properties are able to export data to BigQuery?

Standard or Analytics 360 properties using GA4

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

Subproperties

If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

That data will only be used for measurement purposes

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video.While looking through your data, which of these is a "user property" collected by Google Analytics?

The language preference of users watching the video on your site

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

User-ID

After you've exported Google Analytics data to BigQuery, what can you do with your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase.Which of these is an example of a predictive audience?

You create an audience of users who are likely to purchase in the next seven days

You're using Google Analytics for your website.In which situation could you use the Engagement overview report?

You're interested in seeing which pages on your site are getting the most traffic.

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

User