Google Ad Certification

When measuring offline conversions with TrueView for action, a shop visit is counted when a user watches 10 seconds of an ad and then visits a shop within how many days?

30 days

Janice's advertising agency landed a client who'd like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They're mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

60% of YouTube watch-time happens on mobile devices.

Which percentage of YouTube ads are audible?

95%

What are two examples of the Intent audience solution, Life Events? (Choose two.)

A home-decor advertiser who wants to reach people who recently bought a home. A property advertiser who wants to reach people who recently graduated from medical school.

Which marketer would be an ideal client for TrueView for action?

A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

Action: online conversions, store visits, sales lift

An Effective Bumper Ad Created, According To Google's Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

Actors, Animals and Comedy

Iryna is creating a six-second bumper ad for YouTube and wants to follow Google's best practices. She's planning to use her product in the video along with her company's jingle. She knows there's another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?

Ads with a person speaking directly to the camera

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

Advertisers using conversion tracking in their video campaigns. Advertisers looking to expand their non-brand search campaigns.

What's the best description of Affinity Audiences on YouTube?

Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.

YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who's watching your client's content will it answer with a single click?

Age, gender, and geographic location

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

Attract, Brand, Connect, Direct

Justine's client is almost ready to get started with YouTube advertising. They've asked her to identify the business outcomes YouTube can deliver, to ensure they'll achieve what they're after with their campaign. Which business outcomes can YouTube deliver for her client?

Awareness, consideration, action

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

Be Clear On what the Audience Should do - Direct Open YouTube Ads with Impact - Attract Tap into emotion, audio and pacing - Connect Brand naturally and with purpose - Brand

Based on Google's ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

Break the fourth wall in your ad by speaking directly to viewers. Use humor to boost ad recall, brand awareness, and viewership.

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

Budget time to establish the ad and stick the landing. Focus on a single, simple purpose.

What's one of Google and YouTube's awareness products? (Duplicate 3)

Bumper Ads

What are the tested benefits of bumper ads?

Bumper ads are effective, efficient, and help businesses reach new people.

How can Google's Consumer Patterns audience signals help an advertiser connect with their target audience?

By Reaching people based on where they shop or eat

How can Google's Custom Affinity audience signals help an advertiser connect with their target audience?

By reaching a one of a kind audience to deliver a niche message at scale

How can Google's in market audience signals help an advertiser connect with their target audience

By reaching people performing searches with the intent to buy or searching for competitive products.

For TrueView for action, which three events can make up an online conversion?

Clicks, video engagement, impressions

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

Communicate with the viewer through third party software

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Connect and Direct

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

Consumer Patterns

Which video ad sequencing framework is focused on where a viewer is and what they're doing when they interact with a YouTube ad?

Context

TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

Conversion tracking

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users' needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

Creators are paid for sharing ads alongside their content.

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?

Cross-device reach

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they've booked this summer. Which type of audience solution should Audra recommend for this client?

Custom Affinity

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane's YouTube campaign?

Custom Affinity audience

Lou's Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

Custom Intent Audiences

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who've on Google before engaging with your business?

Custom Intent Audiences for YouTube

Lou's client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

Custom Intent Searches

Using Custom Intent audiences allows brands to drive action on YouTube. What's the key functionality of Custom Intent audiences?

Custom Intent audiences reach users who recently searched on Google.

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes.Which first-party audience solution would be ideal for Vesta's YouTube campaign?

Customer Match Audience

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

Customer Match and Similar Audiences

Myra's newest client uses a CRM to keep track of customer information. They'd like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?

Customer Match and Similar Audiences

Brandon's new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket .Which YouTube audience solution should Brandon recommend?

Customer Match audiences

Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

Demographics, Affinity, and Custom Affinity

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What's the first step?

Draft a hypothesis

The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)

Drive awareness for a new product launch.

Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling .What's the final recommendation contained in the ABCDs of YouTube?

Drive viewers to make decisions about a brand

Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

Edit the video ad to run in under five seconds.

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.)

Education, homeownership status

Ramone's client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn't a step Google uses to build an Affinity Audience for YouTube?

Emails to sign users up

Which is a tip Google recommends to create an effective bumper ad?

Focus on a single, simple purpose.

The YouTube masthead is effective for advertisers with which goal? (Duplicate 1)

Focus on high-impact placement for high visibility.

Following the ABCD framework, what's one way to attract viewers and give them a reason to watch an ad?

Front-load the story arc by opening the ad with impact and grabbing their attention.

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Front-load the story arc, focus on framing, and use familiar faces.

Google Video Partners are partnerships formed through which Ad service? (Duplicate 2)

Google Ad Manager

Google Video Partners are partnerships formed through which Ad service? (Duplicate 3)

Google AdMob

Google Video Partners are partnerships formed through which Ad service? (Duplicate 1)

Google AdSense

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Google Ads and Display & Video 360

Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He's got the information needed to create a Customer Match audience, but he's not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?

Google Ads and Displays & Video 360

Which one of Google's data-driven tools is part of Google Analytics Solutions?

Google Surveys

How does an advertiser benefit from using Google Surveys?

Google Surveys can validate the advertiser's idea through the world's largest focus group.

Which one of Google's data-driven marketing tools helps analyze what people are searching for on YouTube?

Google Trends

How does an advertiser benefit from using Google Trends?

Google Trends can discover the top questions their target audience is asking.

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

Identity, recommendation, meaning

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

In Market Audiences

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they're in their "Personal Primetime. " When is she trying to reach her audience?

In highly engaged moments when her audience needs YouTube content that's general and popular.

In Google's ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

Increase your ad's pacing to capture attention and keep it longer. Leverage the power of audio in your ads to lift brand awareness.

Whats a key benefit of trueview for instream?

It helps advertisers maximize views.

What's a key benefit of trueview for reach?

It optimizes for impressions instead of views.

Which is a key benefit of TrueView discovery?

It reaches users scrolling down the YouTube home page.

Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She's using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara's Custom Affinity audience?

Keywords, places, website URLs, and app downloads

Which elements are used to build a Custom Affinity audience?

Keywords, places, website URLs, and app downloads

Ira's planning a YouTube campaign for a new bridal shop client looking to attract brides-to-be. He knows that intent audiences give him the best chance at finding the right customers at the right time, but he's not certain which one will perform best for his client's needs. Which intent audience solution should he recommend to this particular client?

Life Events

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

Life Events

Hiro's construction client wants to reach people who've shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Life Events Audience

Today, customers demand more from store owners with virtual storefronts. They want to know that the products they're looking for are in-stock before they make a trip to a physical location. How can Google Shopping's Local Inventory Ads help store owners meet this demand?

Local inventory ads lets local shoppers know that the store has the items they're looking for.

Which of YouTube's awareness ad formats can use the CPD bidding approach?

Masthead

Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which Smart Bidding option she'll have to use. What are the two Smart Bidding options available in TrueView for action campaigns?

Max Conversions and Target Cost Per Acqusition

Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she's new to YouTube advertising, she doesn't know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her True View for action campaign?

Max conversions

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

Maximize conversions

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

Maximize conversions and target cost per acquisition

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client's advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

Mobile live streaming and youtube on tv screens

Which statement is true about non-skippable in-stream ads? (Duplicate 1)

Non-skippable in-stream ads are available in auction or as a reservation buy.

Which statement is true about non-skippable in-stream ads? (Duplicate 3)

Non-skippable in-stream ads are most similar to ads shown on TV.

Which statement is true about non-skippable in-stream ads? (Duplicate 2

Non-skippable in-stream ads complement TV campaigns and incremental reach.

Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (Choose 2.)

Offers audience insights and advanced tools to help create impactful campaigns Offers audience engagement and attention

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

Online conversions

Which of YouTube's awareness ad formats is designed to show video ads on websites outside of Youtube?

Outstream video

Miranda, a Google video specialist, is recommending YouTube to an advertiser who's looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

Over 40% of global shoppers purchased products they discovered on YouTube.

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 1)

People who frequent fast-food restaurants: CONSUMER PATTERNS People who have recently gotten married: LIFE EVENT People who are searching reviews on lawn mowers: IN MARKET AUDIENCES People who blog about hunting: CUSTOM AFFINITY AUDIENCES

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

People who read reviews on car stereos: IN MARKET AUDIENCES People who frequently go on cruises: CONSUMER PATTERNS People who have recently retired: LIFE EVENTS People who answer forum questions about horses: CUSTOM AFFINITY AUDIENCES

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)

People who recently had a baby: LIFE EVENT People who are subscribed to channels about cars: CUSTOM AFFINITY AUDIENCES People who frequent outdoor product stores: CONSUMER PATTERNS People who are searching for dog food on shopping sites: IN MARKET AUDIENCES

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each "lowest funnel" audience type with its description.

People who've already spent time searching for products or services like yours on Google Search - Custom Intent Audiences for YouTube People who've already engaged with your business, but didn't convert when they had the chance - Remarketing or Customer Match People who are actively researching your business and its specific products and/or services - In- Market Audiences People with a similar profile to the customers you currently target, or who frequent your business - Similar Audiences

Match each Youtube Platform innovation with its description

Premiers: builds anticipation of a vide release by providing an upcoming watch page Stories: engages audience more casually and frequently through short mobile videos YouTube Go: lets users know when they're connected to wifi so they can download videos for offline use VR180: provides audiences with more immersive and engaging experiences Mobile Live Streaming: gives viewers a front row seat to watch live and chat in real time or catch it on demand after

The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)

Reach a massive audience around a tentpole event.

What can YouTube Analytics tell you about what people are watching on your client's channel?

Real time views and watch time

Drew has a client who's wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client's consideration?

Real-time data, powerful signals, and cross-device reach

Drew's newest client has heard a great deal about the effectiveness of YouTube's audience solutions, but he's still not convinced it's right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

Real-time data, powerful signals, and cross-device reach

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these "lowest funnel" audiences is comprised of users who've already interacted with your brand, but for some reason didn't convert?

Remarketing or Customer Match

Which two Google audience solutions use first-party data? (Choose two.)

Remarketing, Similar Audiences

Amy's latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she's not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

She can download the traffic sources report

Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She's Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?

She's yet to direct her viewers on the specific actions they should take after viewing.

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

Signals, Context, Sequence, Immersion

Jasmine's client is interested in adding YouTube to their online marketing strategy. They'd like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Similar Audiences

Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

Similar Audiences

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites. Ads that include the product on-screen had higher ad recall.

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She's uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year's worth of conversion data, but she's not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

Target per cost conversion

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Target-cost-per-acquisition (tCPA)

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Tease, amplify, echo

Which storytelling methods does Google recommend for use within your YouTube campaigns?

Tease/amplify/echo, direct shot, the follow-up

Aside from conversion tracking, what's a requirement for using store visits?

The advertiser must have multiple physical locations in eligible countries.

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand's channel?

The audience retention report

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand's messaging and shorter ads to reinforce it?

The follow up storytelling method

Nadia's client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client's problem. What's a compelling reason YouTube would be a good solution for her client to consider?

The living room, once ruled by broadcast TV and physical media, is YouTube's fastest-growing platform.

What report should you produce in YouTube Analytics to see where viewers found your brand's content?

The traffic sources report

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

The watch time report

Which statement is true about Bumper ads? (Duplicate 2)

They can be purchased through Google Ads or Google Preferred.

YouTube and Google Video solutions are specifically tuned to your business' marketing objectives. They can increase awareness by keeping your brand at the top of customers' minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

They can spur meaningful actions you can measure.

Which is a key benefit of bumper ads? (Duplicate 2)

They deliver comparable brand impact to TrueView for advertisers.

Which is a key benefit of bumper ads? (Duplicate 1)

They deliver maximum reach.

Which value proposition do Custom Intent audiences offer advertisers?

They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.

Which statement is true about Bumper ads? (Duplicate 3)

They provide reach, frequency, and brand awareness.

Which one of Google's data-driven marketing tools is a collection of case studies from Google's best advertising campaigns?

Think with Google

How does an advertiser benefit from using Think with Google?

Think with Google can browse case studies showing how past ad campaigns have succeeded.

What information can YouTube Analytics provide about where people are watching your videos?

Traffic Source and Device

Which TrueView ad format is optimized for lift in ad recall?

TrueView InStream

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

TrueView Instream

Which TrueView ad format is billed by CPA?

TrueView for Action

Yvette's YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She'd like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?

TrueView for Action

What's one of Google and YouTube's awareness products? (Duplicate 1)

TrueView for Reach

Which TrueView ad format is billed on a CPM basis?

TrueView for Reach

Which TrueView ad format is optimized for product awareness?

TrueView for Reach

Which of YouTube's ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

TrueView for action ads

Which two video formats are available on Google Video Partners? (Choose two.)

TrueView for action and Bumper Ads

Match the marketing objective with the TrueView ad format that's optimized for that objective.

TrueView for action: Action TrueView in-stream: Consideration TrueView discovery: Consideration TrueView for reach: Awareness

Match the TrueView ad format with its corresponding bidding type.

TrueView for action: CPA TrueView discovery: CPV TrueView in stream: CPV TrueView for reach: CPM

Which of YouTube's awareness ad formats uses a skippable in-stream format?

TrueView for reach

Which video format is available on Google Video Partners? (Duplicate 1)

TrueView for reach

Which of YouTube's consideration and interest ad formats are skippable ads, bought on a cost-per-view basis

TrueView in stream ads

Which video format is available on Google Video Partners? (Duplicate 2)

TrueView in-stream

Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What's the three-step process for creating a Customer Match audience?

Upload data, match the data, and create audience lists

Leigh's meeting a makeup distributor ready to launch a new line of mascara. She's convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What's the three-step Customer Match process?

Upload data, match the data, and create audience lists

Based on the ABCDs of designing YouTube ads, what's one way to attract viewers?

Use familiar faces like celebrities, YouTube creators, or influencers.

You want to use video ad sequencing frameworks. What's one important data signal to keep in mind when creating your YouTube campaign?

User Intent

What counts as a view-through conversion in a TrueView for action campaign?

User sees just an impression of the ad and converts within 24 hours.

What constitutes a video engagement conversion in a TrueView for action campaign?

User watches 10 seconds of the ad and converts within three days.

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content .What two other reasons can Lori provide for why users choose YouTube?

Users can connect with a community.

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

Users can connect with a community.

Ajay's meeting with a client who's considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube's extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

Users can connect with creators directly, it showcases rich and diverse content

Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively .What are two other reasons that users choose YouTube? (Choose 2.)

Users choose YouTube for rich and diverse content Users choose YouTube to engage with their favorite creators

Dylan's client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What's another reason users choose YouTube?

Users choose YouTube for rich and diverse content.

Ben's client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days Users who've clicked an element of the ad and enter a store within 30 days and users who've watched 10 seconds of the ad and visit the store within 30 days

What are two events that store visits for TrueView for action come from? (Choose two.)

Users who watched 10 seconds of the ad and visited a store location within 30 days. Users who clicked on an element of the ad and entered a store location within 30 days.

Ben's client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which events trigger a store visit for TrueView for action?

Users who've clicked an element of the ad and enter a store within 30 days and users who've watched 10 seconds of the ad and visit the store within 30 days

What's one of Google and YouTube's awareness products? (Duplicate 2)

Video Masthead

Aaron's client is an architect who'd like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that's a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Viewers pay three times more attention to relevant ads than those aimed at generic audiences.

Based on Google's analysis of bumper ads, what caused a significant increase in ad recall?

When consumers viewed a bumper ad three or more times

Creators Choose YouTube For Its Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. What Are Two Other Reason Creators Choose YouTube? (Choose 2.)

YouTube creators are given the freedom to express themselves. YouTube creators can earn income by sharing ads alongside their content.

Aimee's been researching YouTube as a way to promote her content. She was amazed by YouTube's reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what's another reason Aimee should choose YouTube?

YouTube creators can earn income by sharing ads alongside their content.

What are the three key reasons advertisers choose YouTube to help build their brands?

YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.

As it offers the most attentive audience and proven results, YouTube is becoming advertisers' first choice for building their brands. What's another reason advertisers choose YouTube?

YouTube is powered by Google data and tools.

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?

YouTube pays creators to share ads alongside their content.

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)

Youtube Go and Youtube Premieres

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results .What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

Youtube Offers the most engaged audience on the web

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

Youtube drives actions focused on apps, website activity, lead generation, and offline store visits

YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What's another benefit of using YouTube audience solutions?

cross device reach

Audra is marketing manager for a concert venue. She's tasked with creating a YouTube campaign reaching fans of the musicians they've already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

custom affinity

Whats a key benefit of bumper ads

high audience attention

Arturo has explained to a client who sells electronics that YouTube's detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

homeownership status and household income

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

in market audiences and life events audiences

Leigh's client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

in-market audiences

The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad's opening moments. According to Google research, what should you focus on to attract viewers?

offers and warranties

Ryan manages YouTube campaigns for a client who's interested in how engaged his viewers are with his content. He'd really like to know when they're dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

the audience retention report

Which statement is true about Bumper ads? (Duplicate 1)

they're designed for a mobile-first world.

In a bumper ad, how much time is required to stick the landing?

two seconds