Google Ad Certification

How closely the ad matches the intent behind a user's search

Ad relevance

Up to how many characters can each description field have?

90 characters

How can Google Ads help you advance your business goals?

All of the above: by driving online, in-app, and over-the-phone sales by building awareness of your brand by influencing consideration of your products and services

How are optimization score suggestions ordered on your Google Ads Recommendations page?

By most impactful optimization

Which of the following factors is not considered by Ad Rank in its calculation?

Increasing the conversion rate of your landing pages

Target ROAS

Revenue

Maximize clicks

Traffic

It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.

True

You're focused on driving phone calls to your business.

call extension

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

Arrange the items below in order of hierarchy, beginning with the top level.

Account Campaign Ad Group Ad

How can optimization score help you enhance your advertising campaigns?

All of the above: by providing real-time estimates of how you accounts and campaigns are performing giving recommendation generating recommendations

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

App

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding

Target CPA

Conversions

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer Match relies on your own data instead of a remarketing tag

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

Which of the following are components of Performance Planner's forecast methodology?

Forecasting, machine learning, validation, simulation

How does Google Ads generate responsive search ads?

Google Ads mixes and matches headlines and description lines that have been provided

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Keywords

How relevant, transparent, and easy-to-navigate the page is for users

Landing page experience

Which attributes describe a good landing page experience?

Relevant and original content transparency about your business easy to navigate

Which of the following factors wouldn't change an account's optimization score?

Renaming campaigns

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

Search

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.

Shopping

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt

Hiroko is a digital marketing manager for an online bicycle store that sells bikes and cycling gear. She wants to use as many ad extensions as possible. Which three ad extensions would you recommend for her?

Structured snippets, sitelink extensions, callout extensions

How many ads should you be implementing per ad group?

Three to five ads per group

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True

True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

True

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

Video

Target Impression Share

Visability

Which are the three required parts of a text ad?

headline, description, and url

What's the main goal of the Google Ads Performance Planner tool?

it helps you forecast and determine your budgets, while also improving your return on investment

You operate many retail stores and want potential customers to see the distance from their location to your stores.

location extension

What are some of the benefits of leveraging Google Ads automated bidding strategies?

machine learning, auction-time bidding

Hiroko has reviewed all of the available automated bidding strategies,. Which one should she choose, if she's focused on conversions to increase online bicycle sales within her budget?

maximize conversions

How often should you repeat the budget planning process?

monthly

Which ad extensions can serve automatically?

sitelink extenisons, callout extensions, structured snippets

You're interested in directing people to specific pages on your website.

sitelink extension

You want to describe the features of a specific product your business offers before customers click on the ad.

structured snippets

Why do search ad extensions matter?

they increase engagement and influence ad quality

The likelihood that the ad will be clicked

Expected clickthrough rate