Google Ads Search

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

Which are the three required parts of a text ad?

Headline, description, and URL

Traffic

Maximize Clicks

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippets

Conversions

Target CPA

Visibility

Target Impression Share

Revenue

Target ROAS

Video

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

Universal App

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube

Shopping

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results

Call Extension

You're focused on driving phone calls to your business

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description Line

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Keywords

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True

True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

True

Location Extension

You operate many retail stores and want potential customers to see the distance from their location to your stores

How can Google Ads help you advance your business goals?

All of the above! By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services

Which of the following factors wouldn't change an account's optimization score?

Renaming campaigns

Sitelink Extension

You're interested in directing people to specific pages on your website

Why do search ad extensions matter?

They increase ad quality and drive lower conversion costs

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

1. Someone searching for the term I want to buy a black shirt 2. Someone searching for the term black button shirt

Arrange the items below in order of hierarchy, beginning with the top level.

Account Campaign Ad Group Ad

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer Match relies on your own data instead of a remarketing tag

Which attributes describe a good landing page experience?

Easy to navigate High amount of user traffic Relevant and original content Transparency about your business

How does Google Ads generate responsive search ads?

Google Ads mixes and matches headlines and description lines that have been provided

Search

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer

How many ads should be implemented per ad group?

Three to five

Structured Snippets

You want to describe the features of a specific product your business offers before customers click on the ad