Google Shopping Ads

How are people buying stuff now?

People are purchasing more often, but buying less each time They are also less loyal to specific retailers.

Key benefits of Smart Shopping campaigns?

Simplicity Performance Reach

How do Local Inventory Ads work?

we'll render an ad to people within 30 miles (48 kilometers) of a store who are searching for a product that's available in that store.

Shopping ads

which are much more than text ads. Shopping ads show a photo, price, title, store name, and product details

Accelerate

1. Enhance your predictive decision making, from marketing to pricing to merchandising, by tapping into data (yours and Google's), and by using machine learning to help make sense of it. 2. Personalize the customer experience across channels, from product recommendations to dynamic homepages and more. 3. Transform and optimize operations and your workforce with tools and technology that help you scale and operate more efficiently.

What does your partnership with google help you do?

Accelerate your business with insights, tools and data Connect with shoppers at each step of the journey in a brand first way Drive action with frictionless, convenient experiences on site, in store, and across the web

App

After a simple setup process, App campaigns run ads across Google's largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you. With an App campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

Key benefits of shopping campaigns

Better engagement Better qualified leads Easy, retail-centric campaign management Broader presence Powerful reporting and competitive data

What's automated bidding?

Bidding is a key success factor for online marketing, and the bid strategy you choose directly influences how your campaigns perform and how visible your ads are in the unique moments that are important to your business.

Performance

Bids influence how visible your ads are and the amount of interaction you get in each unique moment. If you don't bid efficiently, you could miss valuable conversions.

Conversion-focused bidding strategies

Choose one of these bid strategies if you're tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions. Goal: Conversions Bid strategies to choose from: Maximize Conversions: Drive as much conversion volume as possible within your budget. You don't need to provide a specific cost per click (CPC), cost per acquisition (CPA), or return on ad spend (ROAS) target. Target cost-per-acquisition (tCPA): This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal. Enhanced cost-per-click (eCPC): This strategy automatically adjusts your manual bid up or down based on each click's likelihood to result in a conversion. Use case: Maximize Conversions: Advertisers who want to maximize the number of conversions for a campaign. Advertisers that want to spend a fixed budget and don't have an explicit CPA/ROAS goal Target cost-per-acquisition (tCPA): Maximize amount of conversions, without considering order value — such as lead generation and eCommerce businesses. Note: For a Display campaign using Target CPA, you can choose to pay for conversions billing. Enhanced cost-per-click (eCPC): For Search, this is for advertisers who want to set the core bid manually or through third-party bidding tools, with an added layer of real-time optimization. For Display, this is for advertisers who do not have conversion tracking, use a third-party bidding system, or insist on setting bids manually with an added layer of real-time optimization. It's also great for lead generation and to drive online sales.

Revenue-focused bidding strategies

Choose this bid strategy if you're tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target. They're a good fit if you're tracking conversion value and have campaigns that have at least 50 conversions in the past 30 days for Search and at least 15 conversions in the past 30 days for Display. Goal: revenue Bid strategies to choose from: Target return on ad spend (Target ROAS): Automatically sets bids to help get as much conversion value as possible at the target return on ad spend (ROAS) you set Use case: If you want to automatically optimize bids to maximize revenue within your target ROAS

Connect

Connect with them during every step of their shopping journey in a way that keeps you in control of your brand and helps you stand out from the competition. Make sure your brand stands out to shoppers by connecting with them along their purchase path.

Optimize your campaign

Device targeting Locations and language targeting Bidding and budget settings Ad extensions

Create separate plans for each marketing objective

Different campaigns have different marketing objectives This achieves incremental conversions

Key benefits of Showcase Shopping ads

Differentiate your brand, website, or merchandise Drive users down the purchase funnel

Take a look at how Google Ads can fuel your business goals.

Drive sales Get leads Increase website visits Influence consideration Build awareness Promote your app

Key benefits of Local Catalog Ads

Feature your product inventory Complement your print marketing goals Measure and optimize your ads

Mobile - Collapsed ad

For broad queries, Showcase Shopping ads appear as collapsed ads. When a shopper like Julian taps on a collapsed ad for Shazia's Music Shop, it expands to reveal more information about the brand by featuring a preview of products.

How does Performance Planner forecast campaign performance?

Forecasting Simulation Machine Learning Validation

Auctions

Given the dynamic nature of our auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding.

Additional features

Google Customer Reviews Product Ratings Merchant Promotions

Display

Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests.Use a Display campaign to increase exposure and reach audiences with specific interests across the web.

Specialized campaign types

Local Hotel Discovery

What are Local Catalog Ads?

Local Catalog Ads are a visual, easy-to-browse mobile ad format. You can showcase your products and access the wide reach of Display ads across more than 3 million sites and apps. Map view Main view Product view

How do Local Catalog Ads work?

Local Catalog Ads use feed data from Local Inventory Ads to reach viewers of Display ads. Local Catalog Ads highlight your in-store product availability, pricing, and store information to drive foot traffic to your brick-and-mortar stores. These ads serve the same purpose as your traditional print campaigns, with added audience reach and store visit measurement solutions.

What are Local Inventory Ads?

Local Inventory Ads display local inventory to people searching on Google. When shoppers click on a Local Inventory Ad, it drives them to a website's local storefront page, which can be either Google-powered or merchant-hosted. The page displays local inventory and prices relevant to the shopper's search terms. It also shows store hours, directions, and more!

Benefits of Google Ads automated bidding

Machine learning Time saved Auction-time bidding Depth of signals used and cross analysis

User Journey Complexities

Many signals influence user behavior. Their intent and likelihood to complete valuable actions for your business vary based on location, time, device, and so on. Taking all these signals into account for every auction and bidding can be done through automation.

How do Showcase Shopping ads work?

Mobile - Collapsed ad Mobile - Expanded ad

Why use Performance Planner in Google Ads over traditional forecasting methods?

More accurate forecasts Benefits of machine learning

Drive action

Offer an easy checkout process Save cart items for purchase at a later time Enable quick mobile site speed Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products Let shoppers buy online and pick up in store

Key factors in automated bidding

Performance Auctions User Journey Complexities

What's the Google Ads Performance Planner?

Performance Planner is a new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns.

How does the Performance Planner work?

Performance Planner will generate a forecast of what your campaigns will achieve for a future period Using Google's seasonality data and insights, Performance Planner will predict the results if you use optimal bids and average daily budgets across your campaigns to maximize the number of conversions for any future spend scenario. Performance Planner will improve your ROI by reallocating spend between campaigns through adjusting bids and average daily budgets.

Key benefits of Local Inventory Ads

Promote your in-store inventory Bring your local store online Measure the performance of your ads

Get the benefits of Google Ads

Relevance Control Results

Google Ads campaign types

Search Display Video Shopping App

Search

Search ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours. With a Search campaign, you can make sure potential customers notice your brand, consider your products, and take action.

Shopping

Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you're selling before they even select your ad. Use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

How do Shopping ads work?

Shopping ads use Merchant Center product data

What are Showcase Shopping ads?

Showcase Shopping ads allow you to engage customers early in their purchase journey, when they're discovering what to buy and where to buy it. This helps her differentiate her brand, website, and merchandise from those of similar retailers.

Where do Showcase Shopping ads appear?

Showcase Shopping ads are unique to Google Search. They enable retailers like Shazia to place their products in front of millions of online shoppers. Broader queries

What are Smart Shopping campaigns?

Smart Shopping campaigns combine Standard Shopping campaigns and Display Remarketing campaigns to automate bidding and ad placement to promote products and businesses across networks This campaign subtype tests different combinations of images and text to show the most relevant ads. This drives sales across all of Google's networks, including Search, Display, YouTube, and Gmail. Smart Shopping campaigns automate ad creation, targeting, bidding, and budget allocation across all of these networks

By planning your Google Ads budgets in advance, you can:

Understand the future spend potential of current Google Ads campaigns to help drive budget decisions Take advantage of seasonality to capture incremental opportunities Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized Find new opportunities to grow your sales volumes with Google Ads

What are merchant-hosted local storefronts?

When Julian clicks or taps on a Local Inventory Ad for Shazia's Music Shop, he's taken to the website's local storefront. The information on the storefront page matches the availability and product price shown on the ad.

Mobile - Expanded ad

When Julian taps on the URL or header image of the expanded ad, he's taken to Shazia's Music Shop website. But if he taps on any of the individual products on the expanded ad, he'll reach the respective product page on the retail site.

Why Google Ads?

With Google Ads, you get access to a broad range of advertising products designed to help you reach customers in the moments that matter.

Video

With Video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on YouTube and across Google's network of websites and apps. Only pay when people choose to watch your ad. Video campaigns help you bring your business's story to life. They engage customers in different ways, like showing ads before their favorite music video or while they're researching an upcoming purchase.

Consideration-focused bidding strategies

You should choose this bid strategy if you want to drive as many clicks as possible within a set level of spend. Goal: Clicks Bid strategies to chose from: Maximize clicks Use case: Budget-constrained campaigns focused on driving clicks Drive more click volume Maximize traffic when extra budget is received Upper funnel keywords that have high assist value in conversion

Awareness-based bidding strategies

You should choose this bid strategy if you want to make sure that your ad is visible for certain queries and even at certain locations on the page. Goal: visibility Bid strategies to chose from: Target impression share Use case: This is for raising awareness of your brand and campaigns that include brand terms.

How do Smart Shopping campaigns work?

existing product feed and assets are combined with Google's machine learning to show a variety of ads across networks. All Yvette needs to do is link to her Merchant Center account, set a budget, upload assets, and let us know the country of sale.

By planning your Google Ads budgets on a ____________ basis in advance

monthly

Where do Shopping ads appear?

on the top ad placement or the top right-hand side of the Google Search results page and/or on the Google Shopping property.

To allocate budgets that drive incremental conversions,

set bids and budgets using non-last click conversions in your Conversions column.