Healthcare Admin test 2
What are the four controllable P's of the marketing mix? Explain each.
1) Product - goods, services, or ideas 2) Price - value placed on the product 3) Promotion - marketing activities used to communicate to the target market 4) Place - the offering delivery route
List the five forces in the "Five Force Model":
1)Power of the healthcare work force 2) power of consumers and payers 3) innovations in technologies 4) the regulatory environment 5) competitive rival
The development of a marketing strategy can be viewed at three main levels: Name these levels.
1. Establishment of a core strategy 2. Creation of the company's competitive positioning 3. Implementation of the strategy
Currently, while ____ of hospitals have some semblance of an EMR, only ___ of physician officed do.
89% 37%
A failure to provide a service whose benefit is greater than its risk is called ___
Underuse
What does HIPAA stand for?
c.) Health Insurance Portability and Accountability Act
Short Answer: Define Market Segmentation. It is the process of dividing the total market into groups or segments that have relatively similar needs for products and services. (ch.6)
look up
Identify and describe two of the four primary barriers to healthcare information technology adoption (Pg. 139)
page 139
The ________ aspect o strategic marking process brings healthcare marketing closer to tactical implementation.
positioning
____ consists mainly of two interrelated activities: the development of the strategic plan and execution of the organization's strategy.
the strategic planning process
Which of these entails leadership, strategic planning, and focus on the patient?
A) Structure
Summarize the SWOT analysis and how it is best used in the planning process?
A. Identifies the Strengths, Weaknesses, Opportunities, and Threats for an organization b. Gathers a snapshot of how the organization is interacting with the market in comparison to the internal capabilities and intended strategic direction of the organization c. Identifies market opportunities and threats that the organization may want to address in future strategic efforts. d. The organizations leadership can identify specific strategies that may be worthy of pursuit to grow the organization or to protect current areas of strength. e. Once these areas are selected they can create tactical implementation plans.
What does SWOT Analysis stand for and how is it utilized?
A: SWOT Analysis stands for Strengths, Weaknesses, Opportunities, Threats. It provides a foundation for strategy development. It provides a snapshot of how the organization is currently interacting with the market in comparison to the internal capabilities and intended strategic direction of the organization, and to identify market opportunities and threats that the organization may want to address in future strategic efforts.
Explain what an EMR is?
An EMR is an application environment composed of the clinical data repository, clinical decision support, controlled medical vocabulary, order entry, computerized provider order entry, pharmacy and clinical documentation applications. This environment supports the patient's electronic medical record across inpatient and outpatient environments, and is used by healthcare practitioners to document, monitor and manage healthcare delivery within a care delivery organization. (ch.8)
What is part of the DMAIC structure process?
Analyze
What is the difference between concentration strategy of marketing and multi-segment strategy?
Answer: Concentration targets one single market in order to specialize with the objective of gaining a large portion of the market share. Multi-segment strategy targets several segments with a goal of getting a broader spectrum of the total market share.
Name and describe the 4 P's of the marketing mix:
Answer: Product- goods, services, ideas Price- value placed on the product Promotion- marketing activities used to communicate to the target market Place- the offering delivery rout
The development of a marketing strategy can be viewed at 2 main levels. Which of the following is NOT one of the levels?
B) Review of financial statements
Which one of these Sigma's further breaks down the understanding of the process and often includes flowcharting the process? (ch.7) a. Define b. Measure c. Analyze d. Improve
C
Which stage is not a part of the consumer decision-making process (pg. 107) a. External search b. Purchase c. Post-purchase evaluation d. Product review analysis D. Product review analysis
D.
What three categories can the tools for CQI and Six Sigma be divided into?
Data collection, process mapping, and process analysis
What is DMAIC ?
Determine measure Analyze Improve Control
what is FOCUS ?
Find Organize Clarify Understand Select
Explain the elements of the Five Forces Model (pg. 80)
Healthcare workforce, consumers and payers, innovations in technology, regulatory environment, competitive rivalry.
Fill in the Blank: The SWOT analysis aims to identify the internal strengths and weaknesses of the organization, along with external market opportunities and threats. It includes 3 components:
Market assessment, Mission, values and vision and Organizational assessment.
_______ is described as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing
is a written document that serves to guide marketing initiatives across the organization
Marketing Plan
Compare and contrast social and cause related marketing.
Social marketing is the design and implementation of programs calculated to influence the acceptability of social ideas and involving consideration of product planning, pricing and distributing. Cause related is used to influence behavioral change, has a specific target, promotes public health, and intended to benefit society.
The _ _ _ is the development of the strategic plan and execution of the organization's strategy.
Strategic Planning Process
What does SWOT analysis stand for?
Strengths, Weaknesses, Opportunities, and Threats