History of Bottled Water
Who bottles water?
1. Evian 2. Fiji 3. Coca-Cola (Dasani) 4. Pepsi (Aquafina) 5. Nestle (Pure Life, Perrier) 6. (Private Label) DKNY- Donald Trump 7. Kroger, Food City, Club Store's (Sam's Choice)
College Bottled Water Bans
1. Macalester College (MN) 2. Humboldt State University (CA) 3. University of Vermont 4. Washington University 5. DePaul 6. Harvard School of Public Health 7. Loyola University promotion of bottle filling stations
Major Types of Bottled Water
1. Natural Mineral Water -found underground -characterized by a constant level of minerals 2. Spring Water -underground water that flows naturally to the surface 3. Purified Water -from any source, purified - 40% of bottled water comes from the tap
Top Selling Bottled Water
1. private label 2. Dasani 3. pure life 4. aquafina 5. Poland Spring 6. smart water 7. vitamin water 8. deer park 9. ozarka
States with container deposit laws are......?
2.6 times more likely to recycle 11 states--> 60% of plastic bottles are recycled Michigan gives 10 cents/bottle and 95% recycle
Most expensive bottled water in the world
Beverly Hills 90h20 Diamond Edition - only 9 bottles made - designed by jeweler to the stars (Mario Padilla) - bottle features 14 carats in diamonds - presentation case - 4 engraved Baccarat crystal tumblers
How long has bottled water been around?
Bottled Spa Water- France 1850 Perrier- 1863 Poland Spring- 1890 Diamond Springs- 1990 Aquafina- 1994 Dasani- 1999
water origin for Bling H20
Chestnut Hill. Dandridge, TN est in 2005 English Mountain Spring referred to as "The Promised Land"
What states have container deposit laws?
Hawaii California Oregon Iowa Michigan New York Vermont Maine Massachusetts Connecticut Delaware
if you stacked all the empty water bottled end to end it would take
-42 days to reach the moon -4.5 days to circle the Earth
Bling H20
-Inspired by Hollywood writer Kevin Boyd -says image is of utmost importance -believes you can "tell a story about a person by the water they carry" -price ranges from 38.38 to 69.69 -bottled at the source, charcoal filtered, treated with UV and ozone
what about all the empty plastic bottles?
-plastic can take over 1000 years to biodegrade -only about 30% are recycled in US today -every day over 40 million water bottles end up in the garbage -Americans use over 2 million plastic bottles every hour -about 40 million bottles per day wind up as trash
American's Concern for tap water
-quality (86%) -safety (32% of adults, 90% of adults w children under 12)
BPA (Bisphenol A)
-used in making polycarbonate plastics -estrogen like compound, usually used as growth hormone in cattle -1930's used as replacement hormone for women -Controversial health effects (leaching into water, released w heat) -banned in baby bottles
LOOK AT NOTEBOOK PAPER NOTES
SERIOUSLY
a water bottle is how long?
about 9 inches
recycling a single 20 oz bottle can _____?
can power a 60W bulb for 6 hr
Smart Water
coca cola purchased Glacéau in 2007 for 4.1 billion
Purification Steps
distillation deionization reverse osmosis
19 20-oz PET bottles = ????
enough fiber for an XL t-shirt or 1 sq ft of carpet
Fracking
high pressure injection of water into shale releases gas trapped inside effect on water quality?--> discredited
BPA free
host of new marketing ideas and way to get consumers to buy by saying "BPA free"
1974 Drinking Water Act
municipal tap water regulated by EPA. No E.coli in water.
Ogo Oxygenated Water
natural spring water Tilburg, Netherlands patented, natural oxygenation process the "breathing" water
Alkaline water
pH of 8-10 antioxidant alkaline hydrating high in K excellent source of minerals