Hootsuite Certification Exam

Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? Create a fake Facebook Page for the organization that you can access. Connect the Instagram account to your own personal Facebook profile instead. Ask the owner of the Facebook Page to add you as an Admin or Editor to their page. Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only.

Ask the owner of the Facebook Page to add you as an Admin or Editor to their page. Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only.

Which of the following actions can not be done in the Hootsuite Planner? performing a geo-search rescheduling a post composing a post editing a post

performing a geo-search

The top of the 'Hootsuite Organizations' structure is the executive level super-admin level team admin level ow.ly level admin level

super-admin level

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? the content library tabs and streams the compose box the apps directory

tabs and streams

What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization's social accounts to key stakeholders? the Insights feature the Reports feature Social Return Transparency the Social Data Share feature the Metrics module SOC_ROI_DIST

the Reports feature

When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite? 1 day 2 hours 10 minutes 30 minutes 2 hours

10 minutes

The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live. 24 hours 31 days 14 weeks 7 days

31 days

_______ are created within ________, similar to how you create individual files within a broader file folder. A) Streams, Tabs B) Tabs, Streams C) Engagements, Publisher D) Libraries, Engagement E) Arrows, Columns

A) Streams, Tabs

Which of the following is not a benefit of using Hootsuite Analytics? - It's more efficient to review your accounts' social metrics in one dashboard, rather than visiting numerous native accounts individually. - Reviewing metrics in a highly visual, customizable interface. - Accurate estimates of the monetary value of each like, retweet, share, and new follower you receive.

Accurate estimates of the monetary value of each like, retweet, share, and new follower you receive.

Which description below best describes the action being performed here? Creating a search stream Scheduling a post Adding a social account to Hootsuite Composing a post for your audience Sharing account permissions with your team

Adding a social account to Hootsuite

Which of the following is not a benefit of publishing to Instagram using Hootsuite? Scheduling and rescheduling multiple posts in advance. Reviewing Instagram analytics alongside metrics from your other social accounts. Adding location tags and swipe-up links to your post from within the Composer. Viewing comments on your Instagram content in the same window as engagements on your other social accounts.

Adding location tags and swipe-up links to your post from within the Composer.

Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor: In the Composer, after selecting a photo to post. In the Promote area, for editing creative for paid ads. All of the options in this list Under "Edit Asset" in the Content Library.

All of the options in this list

What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard? Hootsuite Help Centre Hootsuite Blog All of these Hootsuite Academy Hootsuite Resource Library

All of these

With Hootsuite's Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate? Drafts Inbox Message Approvals Assignments Analytics

Analytics

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the Partner Library Explore tab App Directory Hootsuite Impact tab Hootsuite App Store

App Directory

What is not an advantage of managing Instagram with Hootsuite? Managing your scheduled Instagram content alongside scheduled posts on your other social networks. Auto-generate content that's similar to your competitors' highest performing posts. Access to advanced analytics tools to optimize your Instagram strategy. Building and scheduling many Instagram posts in one place. The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place.

Auto-generate content that's similar to your competitors' highest performing posts.

With the Hootsuite Promote feature, what are the two main ways you can pay to promote your published organic content? (pick two) Intelligent Cost Per Click Automated Boosting Single Post Boosting Automatic Organic Performance Promotion Automagic ROI Enhance Feature

Automated Boosting Single Post Boosting

Which of the following is not a benefit of using Hootsuite Analytics? A) Metrics data are updated in real-time B) It's more efficient to gather metrics data in one place, rather than several different sources C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower D) Highly visual, customizable interface

C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower

If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do? Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall. Complete the Hootsuite Social Marketing Certification Course Add Hootsuite as a previous employer in your resume Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.

Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.

Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? Duplicate a Campaign Array a Post Draft Variant Duplicate a Draft Cascade a Message

Duplicate a Draft

Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________? Settings; Streams Sidebar; center Nav-panel; dashboard Header; Sidebar

Header; Sidebar

Select the 4 features that are available on the Hootsuite Mobile app - Inbox and Settings - Publisher - Streams - Insights - Impact - Team Metrics - Composer

Inbox and Settings, Publisher, Streams, Composer

You're in charge of drafting and strategically scheduling one month's worth of social media content for your organization's Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two) Hootsuite Inbox Hootsuite Amplify Bulk Composer Hootsuite Analytics Hootsuite Ads Hootsuite Streams (Search, Published Posts, and Comments) Hootsuite Planner

Hootsuite Ads Hootsuite Amplify

Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other "business as usual" social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply) Hootsuite Analytics, Shared Reports Hootsuite Streams, Published Posts Hootsuite Inbox All of the above Hootsuite App Directory Hootsuite Composer Hootsuite Publisher

Hootsuite App Directory Hootsuite Composer Hootsuite Publisher

Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization's 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task? Hootsuite Inbox Drafts Owly Link Shortener Hootsuite Photo Editor Hootsuite Composer Hootsuite App Directory

Hootsuite Inbox

To manage and coordinate the social media activities of a team of people within Hootsuite, you'll need to use Telepathy Google's Teams plug-In Hootsuite Impact Hootsuite Organizations Hootsuite Collaboration feature account provisioning

Hootsuite Organizations

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? Hootsuite more accurately estimates the dollar value of a like, share, and retweet. Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. Hootsuite has an 'auto-engagement' feature that interacts with your followers. Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace. more accurately than social networks' native AI functionality.

Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace.

Say you're drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What's the most efficient way to access these visuals? Use the Share button in Google Drive to export the images to Hootsuite. Install the Google Cloud app from the Hootsuite App Store to access the assets directly. Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library.

Install the Google Cloud app from the Hootsuite App Store to access the assets directly.

You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply) Owly Shortener Hootsuite Analytics, Reports Hootsuite Composer Hootsuite Planner All of the above Amplify

Owly Shortener Hootsuite Analytics, Reports Hootsuite Planner

After you've uploaded posts into Hootsuite's Bulk Composer, what's the best place to vet and preview those scheduled posts? Impact Planner Analytics Boards and Streams Insights

Planner

If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use? Publisher Inbox Engagement Approvals Queue Assignments Content Library

Publisher

Name the area pictured in the Hootsuite Mobile App Composer Streams Insights Inbox Publisher

Publisher

In Hootsuite's Promote feature, what are automation triggers used for? Notifying you when your automated posts have exceeded your campaign budget. Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms. Automatically stopping an advertising campaign that falls below a certain threshold of performance. Putting advertising dollars behind your published posts that meet the criteria you have specified. Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.

Putting advertising dollars behind your published posts that meet the criteria you have specified.

In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf? Reports provide your colleagues with continuous access to updated data. Reports feature a built-in ROI calculator that grades your company's social activities relative to your defined social media objectives. Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns. Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly.

Reports provide your colleagues with continuous access to updated data

Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? Create a fake Facebook Page for the organization that you can access.. Connect the Instagram account to your own personal Facebook profile instead. Ask the owner of the Facebook Page to add you as an Admin or Editor to their page. Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only.

Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only. & Ask the owner of the Facebook Page to add you as an Admin or Editor to their page.

What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite? Implement a robust approval process with multiple touch points so every team member has input. Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing. Schedule Stories in the Planner so they can be reviewed and edited by the approver directly. Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories.

Schedule Stories in the Planner so they can be reviewed and edited by the approver directly.

What is the most popular feature of Hootsuite? Geo-locating conversations and geo-targeting messages. Scheduling and publishing messages to multiple accounts at once. Social media analytics and metrics. Automating all your social media activities.

Scheduling and publishing messages to multiple accounts at once.

What must be enabled in Hootsuite for Instagram Stories to publish successfully? Direct Publishing Notifications Super-admin organization permissions The Mobile Publishing workflow The Instagram Stories integration

The Mobile Publishing workflow

When using the Hootsuite Composer, what's the purpose of the social profile picker? to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard. to monitor account activity on your social networks connected to Hootsuite. to select the social profiles to which you want to publish your message. to create a network specific search stream in the Engagement area.

To select the social profiles to which you want to publish your post.

See the visual below. Why is the action being taken here important? Publishing messages is how you'll engage your audience. Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard. Running reports is a vital part of demonstrating ROI. Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.

Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard.

When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? Business profiles that are linked to Hootsuite are more discoverable on Instagram natively. Profile metrics for Personal Instagram accounts require 10K+ followers. Business profiles allow you to upload videos that are more than 60 seconds long. You can publish directly to Instagram without using your phone or the Instagram app.

You can publish directly to Instagram without using your phone or the Instagram app.

What happens if you try to connect your Personal Instagram account to your Facebook Business Page, in Facebook? Your Personal Instagram account will automatically be converted into a Business account. You'll receive an error message, outlining what steps you need to take next. Nothing, there are no differences between using Instagram Personal and Business accounts in Hootsuite. Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page.

Your Personal Instagram account will automatically be converted into a Business account. & You'll receive an error message, outlining what steps you need to take next.

The Hootsuite Inbox is used for saving a collection of regularly used responses, so you can reply faster. all the options in this list. responding directly to comments made on a thread. getting a quick overview of public and private messages received on your social accounts.

all the options in this list

When using the Hootsuite Planner, the fastest way to compose a new post is to press "command N" for new and begin typing. exit Planner and open the Composer. click on a time slot and choose new post. create a new stream and click the plus sign.

click on a time slot and choose new post

Geo-search streams are used to help you find social media conversations relevant to your brand that are happening on specific social networks in specific physical locations in your home country on private profiles or closed networks in pre-set topic areas

in specific physical locations

Within the Hootsuite Composer, you can transform URLs into an 'Owly' link. Which of the following are reasons you'd want to use this feature. (Pick two) owly links are prioritized by social networks. owly links are perceived as more trustworthy than regular URLs. owly links are trackable, which means you can track how many people clicked it. owly links provide higher resolution previews of the webpage being linked to. owly links use less characters than regular URLs.

owly links are trackable, which means you can track how many people clicked it. & owly links use less characters than regular URLs

Which of the following actions can not be done in the Hootsuite Planner? viewing tags composing a message editing a message rescheduling a post perform a geo-search

perform a geo-search

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard? send a direct message to a user like and reply search for hashtags or keywords publish an outgoing message with photos retweet and like

publish an outgoing message with photos

Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? @ symbol after the phrase. quotation marks around the phrase. ampersands before the phrase. asterisks around the phrase. Boolean operators after the phrase.

quotation marks around the phrase

The Post Performance area within Hootsuite Analytics is the best place to receive insights into our dystopian future. build social posts out of previously published posts. produce a pie chart of your social share of voice. get a professional critique of your social media strategy. review metrics for your published posts, by network.

review metrics for your published posts, by network

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard? save a composed message as a draft. search for hashtags or keywords. send a direct message to a user. retweet and favourite. like and reply.

save a composed message as a draft

You can do all of the following actions in the Hootsuite Composer, except search for mentions of your company name. convert a web address into a shortened, trackable owly link. pick the social accounts to which you want to publish your post. add alt-text to make the content more accessible. schedule when your post should publish.

search for mentions of your company name

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to: auto-populate an internal CRM message. open a printer friendly version of the board. share it via email. create and copy a custom owly link which you can then share.

share it via email.

A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100 - campaigns, each of which are targeted at a social media objective or goal - tiles, which are individual displays of a specific metric - trendwatchers, which are pre-set displays of Line Charts, Tables, and Tree Maps - overviews, which are pre-set collections of metrics data - data elves, who work hard for their money

tiles, which are individual displays of a specific metric

Why would you want to add someone to a Twitter list in Hootsuite? to create a focused feed of similar users such as industry influencers, advocates, or competitors. to send targeted direct messages in bulk. to boost the SEO of your posts. to group together your published tweets by topic for easier reference. to block them from commenting or re-sharing your posts.

to create a focused feed of similar users such as industry influencers, advocates, or competitors

Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard? to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define. to view analytics on your YouTube channel and videos. to automatically flag comments that contain keywords that you've pre-defined in your YouTube settings. to vet incoming comments on your channel or specific videos by approving or deleting them. to curate inoffensive video content that will resonate with the broadest possible cross-section of your audience.

to vet incoming comments on your channel or specific videos by approving or deleting them.

In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for gathering marketing analytics on the user's behaviour. feeding data into Hootsuite chatbot for more human-like responses. targeting paid advertisements to the user more accurately. understanding the full context of the most recent exchange.

understanding the full context of the most recent exchange.

Publishing to Pinterest with Hootsuite saves time because it automatically edits any image you upload into a more 'pin-able' version. it guarantees your pin will receive more engagement than posting natively. you can schedule and post to multiple accounts and boards at the same time. the Composer window suggests popular content for you to Repin.

you can schedule and post to multiple accounts and boards at the same time.

When saving messages as drafts, it's important to remember that your draft will not go live unless _______. you have approval from a Super-Admin. you have admin permissions or higher. you have unlocked the draft for editing. you have scheduled it or clicked 'Publish.'

you have scheduled it or clicked 'Publish.'