hub spot
in what stage of the buyers journey would an advertisement for a free trail of your product be most appropriate
decision stage
real time marketing refers to
developing contect on the fly for local, national, or global events happening online or offline
instagram stories are a great way to _____
drive traffic and engagement
t/f 12% of people generate 70% of the impact online
false
t/f asking for reviews is something you should never do in social media
false
t/f canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects
false
t/f commissions for celbrity influencers are generally 5% of the sale
false
t/f content is only used during the attract and delight stages of the inbound methodology
false
t/f curating content means publisihing someone elses contect as if it were your own
false
t/f if youre posting the same content across different channels, make sure you post them simultaneously
false
t/f its always better to target your ads towards as broad a group of people as possible
false
t/f its necessary to conduct a social media audit every 2-3 years
false
t/f one to one engagement doesn't result in customers spending more
false
t/f simon sinek says that people want to buy what you have, they dont care about what you belive
false
t/f the longer your social posts, the more likely that content will be seen and reshared
false
t/f when you use language in your social respoonses that is too casual, you lose the respect of your audience
false
t/f you should revisit your KPIs every 18 months
false
t/f "earned media" is exposure your brand has paid for, eg. advertising promotions
false
what is the biggest challenge that most social media practitioners have
getting executive buy in for social ideas
facebook ads is great for targeting based on ______while google adwords targets based on your audiences________
interest, intent
what did fashion brand Burberry do to revolutionize how marketers use social media
invited their fans to share photos of their trench coat
which of the following is NOT an examply of active language you should use on a call to action
"more here"
what do we mean when we say you should post an 80/20 mic on social media
20% of social content should promote your own brand, 80% of social content should be anything that truly interests your audience and engages them in conversation
which of the below is not one of the five types of social media models
DISTRIBUTED
Do brands have legal ownership over content that users generate about their brand
NO
why are hashtags helpful
to aid search, track campaigns, and influence the creation of user generated content
lets say you conduct a content audit on your competitors and see that theyre having success with live video but you haven't tried it. what might you do
TEST OUT LIVE VIDEO ON DIFF CHANNELS AND SEE HOW YOUR AUDIENCE RESPONDS
t/f jumping onto an unrelated hashtag to promote your material is spammy
TRUE
what is a social media audit
a hard look at the data from all your social accounts and the conversations about your brand and your competitors
an ad for your upcoming webinar on network security should lead people directly to ________.
a landing page where they can quickly sign up for the webinar
when should a salesperson put forth the sales pitch in social media
after sufficient repport has been built and the customer is looking for what you have to sell
what is a social media service level agreement SLA
agreement a company makes to commit to answering social media responses in a specific amount of time
why is user generated content UGC SO IMPORTANT
all of the above. UGC HELPS BRANDS UNDERSTAND THEIR TARGET AUDIENCE. UGC IMPROVES SITE ENGAGEMENT AND TIME SPEND ON THE WEBSITE. ugc is inherintly peer reviered, making it more trustworthy
which of the following is not a type of influencer
attorney
the number of leads you generate that actually become paying customers is known as your
average lead to customer rate
you bid 5.00 on a click on your face book ad. the next highest bidder only pays $3.00 to target an ad the exact same audience.How much will facebook make you pay to win the bid
average lead to customr rate
what do senior leaders care about when it comes to your social media plan? (2)
competitive advantage, customer satisfaction
which type of influencer might be primarily behind the scenes in your marketing campaign
content creators
when developing your brands tone______is key
context
posting curated content on social shows your audience you're committed to
creating value for them
how can social media monitoring inform your sales and product teams
customer feedback, whether positive or negative, can help sales people and product teams better solve the customers needs
what should you do if your competitor has a big public blunder
maintain a helpful approach and have empathy for the companys missteps. reply thoughtfully and empathetically to posts where appropriate
visual images are usually things like_____ (4)
photos infographics gifs illustrations
which network has the longest life for a piece of content
which one of the following is not a way that ugc can help marketers?
provide deep insight into the effectiveness of your content mix
which one of the below choices is not a reason you should be mesuring your social media roi
show influenece how enticicng it would be to work with your company
when it comes to social listening, how do you know which social networks to start with
start with the social networks your buyer personas use to learn about and interact with brands
voice refers to
the distinct and steady personality or style of your brand
why should you trust the influencer and give them creative license
they understand their audience and what they want
why do you need to develop a business case for a new social monitoring technology
to clearly outline the expected value gained from a software investment and set the expectation with your manager of how youll realize that value
why is content moderation important for user generated campaigns
to engage the community and reward those who go above and beyound
why would you want a service to help you manage and discover influence?
to identify individuals who have the biggest following and high social clout
t/f a buyer persona is as important as business objectives when developing a social media strategy
true
t/f a channel takeover, such as letting an influencer run your instagram or twitter is a good idea for brands
true
t/f humanizing your brand gives you a competitve edge b/c people like making connections and like to invest their time and money in people they relate to
true
t/f in social media, a service level agreement SLA refers to how much time passes between when a customer reaches out and when the company responds
true
t/f its not a good policy to delete all negative comments
true
t/f the best way to choose the right social media took is to think about your business goals, then narrow down your choices based on that goal criteria
true
what is NOT a way that a brand can see financial gain from doing social customer service
using a social media agency to deliver content to customers
**which of the following would not contribute to ad fatigue
using the same image on your ad for over a month
what is social selling the inbound way
when a salesperson provides value by offering thoughtful content and answering questions for prospects