Hubspot Quiz answers

What is a vanity metric?

A surface level metric that doesn't correlate with your business success. Vanity metrics can be useful in certain cases, but measuring engagement or ROI is a more solid way to prove business value.

In social media content, "tone" refers to:

The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience

What should you do if your competitor experiences a big, public blunder?

be empathetic and helpful towards your competitors customers.

At what point of your advertising process should you run tests and experiments on your ads?

At every stage of the ad creation, implementation, and evaluation process

Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.

Response: The response stage is where the social media manager is focused on engaging the situation in real time and taking actions to address the crisis.

Why should you start planning the structure of your team by looking at business goals?

To determine what channels and content you'll need and the staffing to make it happen

Why is developing community guidelines or "house rules" important?

To let your community know how you'll interact and keep civility within your channels

True or false? One in four consumers lose interest in a company if it doesn't use video on its social media channels.

True

When you dig deeper into the development of your buyer persona, what type of information do you want to consider?

psychographics will provide you with valuable data that can differentiate your marketing from your competitors — and that's how you convert leads into customers and keep delighting your customers with your marketing.

True or false? The number of Facebook users across the world is only slightly fewer than the number of people in India.

False: Population-wise, Facebook has surpassed even China, the country with the largest population, with over 2 billion users.

When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______.

All of these things: content strategy product roadmap strategy offering

What's a reason why working with influencers and encouraging user-generated content is important?

All of these: Changing algorithms on social platforms People trust recommendations from individuals over brands GDPR on privacy limit brand exposure

Which of the below statements about social listening is true?

it gives you the opportunity to measure the performance of your social media

True or false? You should develop your social media budget before you create your social media plan.

Fasle

How are voice and tone related?

Tone is a subset of voice.

True or false? People want to talk to people, not brands.

True

The most important thing to keep in mind when measuring social ROI is:

Using the same metric that you use for other channels

True or false? Engaging with a customer one-to-one can help a business amplify their reach.

True

True or false? Follower count is often considered to be a vanity metric.

True

True or false? It's possible to pay some influencers with a gift card.

True

True or false? A crisis plan focuses on what to do when a crisis happens on social media.

True: A crisis plan needs to be incorporated before, during, and after a crisis has occurred.

True or false? Companies delivering customer service see an annual financial gain of 7.5%.

True: Companies who deliver customer service also see a 5.4% increase in social buzz overall.

True or false? Live streaming on Twitter is an important part of the social network.

True: Over 350,000 hours of live video are streamed on Twitter every day.

Before you post anything on social media, you should have a clear understanding of your _______.

buyer persona

Language like ____________ can help improve your click-through and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.

"Today Only" or "Ends at Midnight"

True or false? Responding to your audience directly can negatively impact your reputation.

False

True or false? An ad that performs well on Facebook will not perform well on Instagram and Messenger.

False: A recent study found that an ad created on Facebook will see similar results on Instagram and Messenger.

Why is social media an important part of inbound marketing?

social media has a one-to-one medium you can use to market in a direct human way

What does "content curation" mean?

Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citation

Why is employee advocacy important to consider as a key area for organizations and brands?

Employees embody company culture and values, so are more trusted than official spokespeople

Your team is creating a social campaign for an upcoming product launch. Someone designs a great image for this social campaign that does a fantastic job of showcasing the product. How can your team optimize this image for the campaign?

Create multiple versions of the same image that comply with social channel's ideal image dimension

Inbound is all about being ________-centric, not competitor-centric.

customer

What is an employee advocacy program?

A social media program for all employees to take advantage of

The lifetime value of a customer is essential for beginning to determine:

How much money you can budget for your advertising strategy.

True or false? Advertising won't help you get on the first page of Google's search results.

True: Roughly 80% of traffic goes to the first page of Google search results. Advertising through Google AdWords is just one way you can make your site appear ahead of any other results.

True or false? Competitor benchmarking is one leading indicator of revenue success.

True: Understanding how you rank against your competition can help you make fast business decisions.

To be a part of the social conversation, you don't necessarily have to be the subject of it.

True: Use social media to join the conversation about the things you and your customers care about.

The following are all ways that social media monitoring can benefit your business, except:

Use your email marketing tools to measure performance of email campaigns.

A social media audit will provide you value in all of the following areas EXCEPT:

You can negotiate rates with a social advertising vendor

What are user-generated negative hashtags that are used to bring forth negativity towards the brand?

Bashtag: A bashtag is a hashtag created by the user that has a negative tone to it towards a brand or organization.

Which KPI will executives be more responsive to?

ROI: Senior leaders will care most about how your social media goals will help the business make money or save money.

What's ad fatigue?

A scenario where an ad that was once received positively starts to show diminishing returns over time

Which of these tactics will help you foster more general social engagement?

All of these: Being Funny Asking for reviews Tagging individuals in social posts Starting a Facebook group Using emojis

How do you calculate lifetime value of a customer?

Average yearly revenue multiplied by average lifespan of customer

True or false? Buyer personas are primarily used for developing marketing campaigns.

False: Buyer personas help you find the right prospects and become very focused in your outreach strategy.

What did Simon Sinek recommend you do to get people to buy in to your products or ideas?

Explain to customers why they need what you're selling

True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.

False: Rules are rules. And while influencers and UGC won't help you break them, they do help you gain a share of voice that you might not always be able to have because of certain restrictions placed on brands.

True or false? Social selling is not an inbound way to conduct business.

False: The trick is to provide value by answering questions and offering thoughtful content.

What's one reason why brands may fear encouraging user-generated content?

its out of the brands control

Why are animated .gifs useful on social media?

they can help you demonstrate complicated concepts quickly

What's retargeting?

Advertising to people based on previous actions they've taken on your website

Why should you include content curation in your social strategy?

All of these: It saves time and money It builds industry connections It helps you post a large variety of content

What three data points do you need to start determining your ad spend?

Customer lifetime value, average lead-to-customer rate, average conversion rate

What two networks are you almost guaranteed to find your target audience on?

Facebook and Google Ads

True or false? 42% of B2B marketers believe they've proved that social media has an impact on their business.

False: Only 13% of B2B marketers believe they've quantitatively proven social media has had an impact on their business.

Why would you want to identify who your brand superfans are and reward them?

people are more likely to buy a product if their friend or someone they admire mentions it

What's a bid?

The maximum amount of money that you're willing to pay for a desired action on your ad

Social media listening can help ______.

The people in all parts of your organization do their jobs better

True or false? Working with journalists and media personalities is just like working with other influencers.

False: Journalists and media personalities are an entirely different breed of influencers, and working with these individuals is generally a public relations play.

True or false? Recruiters aren't going to be interested in your social media efforts, so there's no need to track metrics related to hiring in social media.

False: Understanding what influencers affect the hiring process is key, as is tracking how many applicants come in from social media channels.

True or false? When starting out, make sure you are engaging with customers on every single social media channel.

False: While it's great if you can engage on all channels, when you're starting out, it is okay to focus on one or two channels where your buyers frequent most.

Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan?

Plan to experiment with publishing more statistics to Twitter and perhaps invest time in doing more original research you can pull stats from and publish them to Twitter and other channels.

Which of the following steps is NOT one you need to think about when planning how to structure your social team?

gathering industry data to support your goal