HubSpot
True of false? It's necessary to conduct a social media audit ever 2-3 years.
False
True or false? Social content is only used during the attract and delight stages of the inbound methodology
False
- On which social network should you share content most frequently?
Why are conversions important in an inbound strategy?
Conversations can deliver your content in a consistent and relationship way.
What is another commonly used term for conversion optimization?
Conversion rate optimization
What are the steps to implementing a conversational growth strategy?
Create awareness, determine your end point, chart your course, and analyze
- What are the steps for creating a conversion path?
Create awareness, determine your end point, chart your courses, and analyze.
When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
Creating content, identifying the timeline, and measuring and improving.
True or false? A call-to-action must be a button.
False
True or false? A resource pillar page should only be made up of internal website links.
False
True or false? Conversion optimization is NOT an iterative process.
False
True or false? Marketing only occurs during the Attract stage of the inbound methodology.
False
Fill in the blank: If lead nurturing is the content, then segmentation is __________.
how you provide context
What are the steps of conversion optimization
define your objective, establish your baselines, forma hypothesis, design your tests, and analyze your data.
Which three elements are important to consider when determining if you should start to automate a conversation on your website?
repeatable, predictable, and impactful
- Fill in the blank: Contact management is a __________.
strategy that focuses on using a software program to easily store and source a contacts information.
Conversion optimization is __________.
the process of testing and analyzing different aspects of your website to increase the percentage of visitors on your website who convert, or complete a desired action on a website.
What is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your brand and your competition.
Snap chats largest demographic
12-24
Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
"Thats not a good idea. We're trying to attract new visitors with our posts. These people haven't yet heard of our company. If we write about ourselves, they wont find us organically."
How long should you let your conversion optimization experiments run on average
4 hours
You're trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
8.3%
- All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
A link on every website page even if the content isn't relevant
What is the definition of a buyer persona?
A semi-fictional representation of your ideal customer based on real data and some select educated speculation.
All of the following are examples of SMART goals except:
Action Related
Why is goal setting important to inbound marketing?
All of the above
When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for which stage(s)?
All of the above: Awareness, consideration, Decision
What is an example of a great value offer?
All of the above: Edu. videos, free tools, blog posts, whitepapers
What is a contact?
Anybody your company markets to, sells to, partners with, engages with, or employs
What are three key elements that any lead nurturing strategy will need?
Awareness, consideration, and decisions
All of the following are metrics you need to track in your social media audit EXCEPT:
Bounce Rate
You're tasked with improving the conversion rate on your product and services page over time. You think that changing the page's copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment?
By changing this page's copy, the conversation rate will increase because it frames our product and service page in a way that better allignes with out buyer persona's need.
All of the following elements will help readers easily digest the content of a blog post EXCEPT:
Call-to-action
5 fundamentals of inbound marketing
Contacts, buyer personas, the buyers journey, content, and goals
Which of the following is NOT a category you should organize your content audit by?
Content length
How do you calculate a conversion rate?
Divide the number of people who converted on your call to action, form, etc. by the total number of people who viewed it.
Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?
Download a team communication Guide
Fill in the blank: Instagram stories are a great way to _____________.
Drive traffic and engagement
- True or false? One of the best uses of Twitter is networking in private groups.
False
Why is goal setting important to inbound marketing
Helps you provide alignment between you and your marketing sales team.
Fill in the blank: __________ visually represents users' clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
Holiar
When creating a blog title, why do the number of characters in the title matter?
It matters because search engines show a limited amount of characters, and a cut off title could affect click-through rate.
What is social listening?
Monitoring of your brands social media channels for any cusomter feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitions, industries, followed by an analysis to gain insights and act on those opportunities .
Fill in the blank: a conversion path is the method by which you encourage someone to __________.
Move down your funnel
- Which network has the longest life for a piece of content?
- Fill in the blank: _________ is Google's machine-learning artificial intelligence system that interprets people's searches to find pages that might not have the exact words they searched for.
RankBrain
What three criteria should you use when deciding to automate a conversation on your website?
Repeatable, predictable, and impactful
Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.
SMART goal
What is a conversational growth strategy?
The delivery of the right message to the right person everytime.
- If a contact downloads your newsletter titled, "The Best Ways to Create Subject Lines for Email," what would be the best next step to continue the conversation with this contact?
Send follow-up piece of content that builds off that subject.
- Which of the following is NOT a benefit of having a social media strategy?
Social media helps you send better emails
You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?
The best family friendly vacation destination
What is social monitoring?
The method of actively looking for mentions and conversations with individuals talking about your industry, brand, products, hashtags, and more.
Marketing automation...
The software that exists with the goal of automating your marketing actions.
What is social engagement?
The steps you take to have conversations with individuals talking about your industry, brand, products, and services.
- What is lead nurturing's three-pronged approach for delivering helpful content?
Timely, efficient, and targeted
- True or false? A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
True
- True or false? In relation to reporting, "data in" is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
True
- True or false? It's recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
True
- True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer's journey.
True
- True or false? You can nurture both your leads and your customers.
True
True or False? In relation to reporting, "data out" is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
True
True or false? Conversion optimization can positively impact your return on investment.
True
True or false? Social listening can help you find leads.
True
True or false? Social media is a key driver for word-of-mouth marketing.
True
What role does optimization play in your conversational growth strategy?
You need to iterate and optimize your conversions over time
What does a content compass helps organize monthly initiatives by?
all the above