IBA350

When shopping for cars, many U.S. consumers are impulse buyers, whereas consumers in other countries are often more deliberate and prepared. Based on this information, what type of risk does MINI face in different markets?

Cross-cultural risk

MINI cars were originally sold in the United States in the 1960s but were withdrawn due to ________ risk

commercial

When MINI started manufacturing cars in Austria, in addition to its only other facility in Oxford, England, it represented which of the following?

Foreign direct investment

MINI manufactures its cars in only two countries with sales throughout the world. This represents which of the following?

International business

Even though the United States is the number one market for MINI, the company is also trying to increase its popularity and sales in other markets such as France, the United Kingdom, and Italy. What is MINI's motive to internationalize?

Seeking opportunities for growth through market diversification