ICT chapter 4

Advantages of internet advertising

-Cheaper -Wider range of consumers -Reaches customers faster -Can target potential customers

Advantages of selling online (to industries)

-Companies can market products on their website -large consumer base -Inexpensive -Businesses can operate all the time -Marketing can be global -Leads to globalisation -Reduces the number of cars and paper

How can you communicate with customers?

-Email >Businesses can provide their email which customers -------can use to send enquiries. -Instant messenger >Can launch a chat room for customers to discuss -----------products -Blog >gives updates on what they are working on >receive suggestions from customers >must be updated regularly -Video conferencing >face to face communication with customers globally -VOIP >speaking rather than text so convenient for customers

Advantages of teleworking

-Flexible hours -Saves costs (eg petrol) -increases productivity (less travel time)

List the different software choices

-General purpose software -Specialist software

What are the aims of viral marketing?

-Generate brand awareness -Get people to spread the message -Save costs on marketing

Advantages of collaborative working

-Get work done in less time -Share ideas -Help each other when you come across issues -Maintain a good relationship -Work simultaneously on the same project

What to consider?

-How often to make back ups -Where to run the business from if there is a disaster -How easily the backed up data can be accessed -The data protection act -Who must be put in charge of backing up data -Where to keep back ups

How to chose keywords when advertising with a search engine

-Include variation -Product codes/serial numbers -Headline should contain the keywords -Use relevant words -Body text should be a brief description of the product.

Disadvantages of online storing

-Less control of the data -Access to the data relies on an internet connection -The hosting company may host data from lots of companies so may be a target for hackers. -May not be advisable for sensitive data, as there are strict rules on storing personal data

Disadvantages of teleworking

-Less social contact -Can be easily distracted by family and the internet -Costs for having all the necessary equipment can be high -Boundaries between work and home can be fuzzy

What are the three types of licenses?

-License by use (The software can be installed on many machines but only used by a fixed number of people at a time -Multi-user (The software can be installed on a fixed number of machines) -Site license (Can be used by all the computers at a specific site, but there may be a limit to the number of programs downloaded

Advantages of selling online (to businesses)

-Minimal start up time and cost -Lower overheads -Search engines can help direct customers to their website -Automated payment and order -Multiple businesses can be set up from the same base -Businesses can be located wherever it likes

What makes a good password

-Minimum of 8 characters -Mixture of upper and lower case letters, numbers and symbols -Do not use something commonly know about you eg birthday

Advantages of online storing

-No need to purchase a device so saves money -Data will be protected if there is damage to the site the data is held -Data can be accessed anywhere around the world with an internet connection -Data back up can be done at quieter times so that it does not affect the running of the business -No need to employ someone to be responsible for data backup -Hosting companies are data storage experts so will be better protected

Why should businesses communicate with customers?

-Notify them of new products -Customers can test out new ideas for the product -The business can provide a personalised service -Can find out what customers like and don't like about a product

What puts of customers in websites?

-Poor navigation -Poor design -Irrelevant information

What is the difference between primary and secondary storage?

-Primary storage us storage built into the device and is directly accessed by the cPU -Secondary storage is storing data on another device eg USB

What are the different levels of access for wikis?

-Read only -Read and write -Read, write and amend -Read, write, amend and delete (full access)

list the different ways you can buy or upgrade a software

-Software as a service -Leasing the software -locally installed software -Open source software

Ways to protect data

-Training staff to deal with problems -Fitting surge protectors against power surges to electronic equipment -Using RAID technology -Using uninterrupted power supply in case of a power cut -Running anti-virus and firewall to stop unauthorised access -Taking fire precautions (fire alarm and extinguisher)

What are the different methods of collaborative working?

-Video conferencing >easy to set up >needs a video conferencing software, webcam and microphone >effective -VOIP >cheaper to make internet calls than land line calls -Online work space >Allows people to save work and access it remotely -Online forums >an online message board where people can share -----------ideas and views -Wiki >A website that allows users to add,edit or remove -------content.

List the computer related health problems

>Back pain (caused by sitting incorrectly) >Eye strain (caused by staring at the screen for too long) >Repetitive Strain Injury (as a result of doing the same thing over and over causing stiffness) >Stress (in the workplace due to poor relations with colleges or poor support from the employees)

Advantages of mobile broadband

>Could save costs as you do not need to rent an office space, so no costs of having to get internet for the whole office >Can use it as a back up in case home broadband goes down >can use it to use travel time effectively >Greater flexibility in areas we can work in >Might not need a land line so lower costs >Mobile broadband is encrypted so secure >The ability to use VOIP rather than expensive phone calls >Does not require am additional power source

What other ways could be used to avoid injury?

>Foot rest (if not touching the floor to avoid swelling of the feet >Wrist support ( reduce the risk of wrist strain) >No food and drink in the lab >Keep cables out of the way (to avoid people tripping) >clean work surface (avoid diseases spreading) >Don't overload electrical sockets >Well lit and ventilated room >Safety equipment (fire alarm and fire extinguisher) >regular breaks must be taken to stretch and change position

Disadvantages of mobile broadband

>Roam charges if travelling abroad could be expensive >Inconsistent/ no 3G in some areas >Stress - if you always have to access the internet you may not know when to stop working >download limits - Cost money if you exceed these.

How could a monitor be adjusted to avoid injury

>adjustable at eye level >45 Cm away from your eyes

How could a chair be adjusted to avoid injur?

>allows you to sit straight >supports lower back and shoulder blades Arm support at a 90-120 degree angle >Adjustable height >swivel

What is a back up?

A back up is a copy of the original data in case it is damaged.

Define a dongle

A dongle is a small piece of hardware that connects to the computer and can pick up bluetooth and 3G signals

What is a general purpose software?

A general purpose software are standard applications eg word processing, desktop publishing, spreadsheet modelling.

What is content network?

A group of websites that agree to show ads on their site served by an ad network, in exchange for a share of the revenue generated.

What is an open source software?

A software that is available to download for free

What is a specialist software?

A specialist software is a software that can be customised by the company or organisation using it. They are more expensive than general purpose software and may need training to use eg photoshop

What is a Wiki?

A wiki is a type of website that encourages collaboration by

What is Data?

Data consists of symbols, characters, images and numbers. When this data is processed it becomes meaningful

Define ergonomics

Ergonomics is the science of designing equipment so that it reduces the users fatigue, discomfort and injury.

Define hot desking

Hot desking is sharing desks or workstations between staff to save space and costs

What is mobile broadband?

Mobile broadband provides wireless high-speed Internet access through portable devices eg 3G

What does outsourcing mean?

Outsourcing is using an external service provider to carry out business functions

What is RAID technology

RAID (redundant array of inexpensive disks) is a hard disk where data is written onto lots of disks at the same time. If one disk gets damaged, data can be accessed from other disks.

What is teleworking?

Teleworking is working at home but staying in touch with other with the help of technology

What does the Data Protection Act 1998 state?

The Data Protection Act states that businesses must: >have good security measures in place to prevent data -------getting lost >Register with the information commissioners office >Obtain customer's permission before giving out ------------ information >Remove customer's data when the company no --------------longer needs it

What is locally installed software?

This is buying the software online or in a shop. Pay a fixed fee and use it for as long as you want

What is leasing the software?

This is when you rent the software from a company. You save it onto your computer and pay for it monthly instead of all at once.

What is software as a service?

This is where you pay for the service as you use it. The software is hosted online and occasionally it may be stored on your own PC but will stop working when the time period ends (think BBM service)

Define collaborative working

This is working together to achieve a common goal

Why back up data?

To protect data if it is/becomes: >stolen >corrupt/unreadable >deleted or written over by accident >lost due to a natural disaster

Define viral marketing

Viral marketing is a strategy that encourages people to pass on a marketing message to their friends. It uses interesting and entertaining content that people will want to share. It uses multimedia to make the message memorable