INSY 3330: Assignment #1

Stickiness is an important attribute for which of the following revenue models?

Advertising Revenue Model

A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.

Angel Investor

Which of the following companies uses a transaction fee revenue model?

E*Trade

All of the following are using a subscription revenue model for music except:

Scribd

All of the following can be considered a direct or indirect competitor of Amazon except:

Starbucks

All of the following are involved in the effort to create standards for IoT except:

THE ANSWER IS *** NOT *** ---> Allseen Alliance

A company's strong linkages with its customers increase switching costs.

TRUE

All firms need an organization to efficiently implement their business plans and strategies

TRUE

Amazon Web Services is an example of cloud computing.

TRUE

First movers are often not as successful as follower firms.

TRUE

Price dispersion remains pervasive online.

TRUE

Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?

The World Wide Web

Which of the following is the best definition of transaction cost?

The cost of participating in a market

Which of the following best describes the early years of e-commerce?

They were a technological success but a mixed business success.

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Value proposition; revenue model

A ________ marketplace supplies products and services of interest to particular industries.

Vertical

The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called:

VoIP

Which of the following is a characteristic of the Consolidation phase of e-commerce?

brand extension and strengthening becomes more important than creating new brands

Which element of the business model refers to the presence of substitute products in the market?

competitive environment

Which of the following is a characteristic of e-commerce during the Invention period?

disintermediation

Which of the following is a characteristic of the Reinvention phase of e-commerce?

expansion of e-commerce to include services as well as goods

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

mobile e-commerce

In general, the key to becoming a successful content provider is to:

own the content being provided

Which of the following is a set of rules for transferring data?

protocol

The Transport Layer of TCP/IP is responsible for which of the following?

providing communication with the application by acknowledging and sequencing the packets to and from the application

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

reach

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

richness

Which of the following are specialized computers that interconnect the thousands of computers that make up the Internet in order to transmit message parcels along available communication paths and on to their destinations?

routers

Which business application is associated with the technological development of local area networks and client/server computing?

work group automation

Which of the following is an example of the affiliate revenue model?

MyPoints

Which of the following occurred during the Commercialization phase of Internet development?

NSF privatized the operation of the Internet's backbone.

TLS is a protocol used to transfer files to and from a server.

FALSE

Interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way communication between consumer and merchant

E-commerce can be defined as:

the use of the Internet, the Web, and mobile apps to transact business.

Which of the following is another name for a revenue model?

financial model

Which of the following is not a primary activity in a firm value chain?

financing/accounting

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

focus

Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:

incubators

The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.

leverage

In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.

market creator