INSY 3330 - EXAM 1

In 2017, the overall retail market in the United States was estimated to be about: - $5 trillion - $500 billion - $50 trillion - $50 billion

$5 trillion

In 2017, almost _____ of Americans only used a mobile device to access the Internet. - 33% - 15% - 25% - 7%

15%

Which of the following uses a subscription-based sales revenue model? - MyPoints - Dollar Shave Club - eBay - Yahoo

Dollar Shave Club

Which of the following is an example of a CMS? - Apache - Webtrends Analytics - Drupal - Dreamweaver CC

Drupal

Which of the following companies uses a transaction fee revenue model? - Twitter - Birchbox - Yahoo - E*Trade

E*Trade

Amazon Web Services is an example of a private cloud. - true - false

False

Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2017-2018. - true - false

False

When developing an e-commerce presence, it is important to understand that the technology must drive the business, not the reverse. - true - false

False

Which of the followings is not a mobile messaging application? - Viber - WhatsApp - Feedly - Kik

Feedly

The layer of Internet architecture that ties the applications to the communications network and includes security and authentication services is called the: - transport services and representation standards layer - applications layer - middleware services layer - network technology substrate layer

Middleware Services layer

Django is based on which of the following? - Perl - Ruby on Rails - Python - PHP

Python

Which of the following is the core communications protocol for the Internet? - TLS - Telnet - FTP - TCP/IP

TCP/IP

In a hybrid cloud computing model, firms use their own infrastructure for their most essential core activities. - true - false

True

Internet2 provides a nationwide 100 gigabit-per-second network. - true - false

True

The fact that e-commerce is conducted based on universal standards decreases search costs for consumers. - true - false

True

Ubiquity lowers the cognitive energy required to transact in a market space. - true - false

True

The major technologies used with wireless local area networks are: - Wi-Fi and Bluetooth - WiMax and 3G - Wi-Fi and WiMax - Bluetooth and 3G

Wi-Fi and Bluetooth

All of the following are methods of improving the processing architecture of a website except: - adding web servers - optimizing the database schema - separating static content from dynamic content - optimizing ASP code

adding web servers

You could expect to find all of the following services in a web server software package except: - an RSS aggregator - security services - search engine - FTP

an RSS aggregator

Which of the following is a characteristic of the Consolidation phase of e-commerce? - predominance of pure online strategies - shift to a technology-driven approach - brand extension and strengthening comes more important than creating new brands - emphasis on revenue growth versus profits

brand extension and strengthening becomes more important than creating new brands

Advantages of dynamic page generation include all of the following except: - nearly cost-free price discrimination - lowered menu costs - client-side execution of programming - market segmentation

client-side execution of programming

Amazon Business is an example of which of the following business models? - exchange - e-distributor - industry consortia - B2B service provider

e-distributor

Which of the following is not an advantage of client/server computing over centralized mainframe computing? - client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer - it is easy to expand capacity by adding servers and clients - each client added to the network increases the network's overall capacity and transmission speeds - there is less risk that a system will completely malfunction because backup or mirror servers ca pick up the slack if one server goes down

each client added to the network increases the network's overall capacity and transmission speeds

On-demand service companies are characterized by the free sharing of resource between the company and consumers. - true - false

false

Which of the following is not a main factor in determining the overall demand on an e-commerce site? - file sizes of web pages being served - whether content is dynamic or static - speed of legacy applications that are needed to supply data to web pages - number of simultaneous users in peak periods

file sizes of web pages being served

Which of the following is not a primary activity in a firm value chain? - finance/accounting - after-sales service - outbound logistics - operations

finance/accountng

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service? - transaction fee revenue model - freemium strategy - advertising revenue model - subscription revenue model

freemium strategy

All of the following are issues facing Pinterest except: - scams - inability to retain users - spam - copyright infringement

inability to retain users

Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as: - venture capital investors - incubators - crowdfunded - angel investors

incubators

The Seam is an example of a(n): - exchange - e-distributor - private industrial network - industry consortium

industry consortium

Which of the following is not a unique feature of e-commerce technology? - interactivity - richness - information symmetry - social technology

information asymmetry

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device? - mobile first design - AWD - RoR - LAMP

AWD

All of the following use a social network marketing strategy except: - Pinterest - YouTube - Amazon - Twitter

Amazon

The leading web server software is: - Sun Solaris - Google Enterprise Server - Apache - Microsoft Internet Information Server

Apache

Which of the following is not a community provider? - Pinterest - LinkedIn - Facebook - Blue Nile

Blue Nile

_____ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. - JavaScript - VBScript - ColdFusion - CGI

CGI

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? - business-to-business (B2B) - mobile e-commerce - social e-commerce - consumer-to-consumer (C2C)

mobile e-commerce

MySQL is which of the following? - website analytics software - scripting language embedded in HTML documents - open source database software - web server software

open source database software

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that an integrate video, audio, and text? - information density - ubiquity - richness - personalization

richness

Portals primarily generate revenue in all of the following ways except: - charging subscription fees - collecting transaction fees - charging advertisers for ad placement - sales of goods

sales of goods

Above all, e-commerce is a _____ phenomenon. - sociological - finance-driven - technology driven - government-driven

technology driven

Which of the following is the best definition of transaction cost? - the expense of changing national or regional prices - the cost of participating in a market - the cost of finding suitable products in the market - the cost merchants pay to bring their goods to market

the cost of participating in a market

Which of the following is not a limitation of the current Internet? - the continued reliance on cables and wires for connectivity - the difficulty in expanding capacity by adding servers and clients - limited bandwidth, which causes congestion and cannot adequately handle video and voice traffic - architectural restrictions, which stipulate that numerous requests for the same file must each be answered individually, slowing network perform.

the difficulty in expanding capacity by adding servers and clients

The existence of many competitors in any one market segment may indicate: - a market that has already been tried without success - the market is saturated - an untapped market niche - no one firm has differentiated itself within that market

the market is saturated

The basic value proposition of community providers is: - they offer a fast, convenient one-step site where users can focus on their most important concerns and interests - they increase customers' productivity by eloping them get things done faster and more cheaply - they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact - they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers

they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests

Which of the following best describes the early years of e-commerce? - they were a mixed technological and business success - they were a technological success but a mixed business success - they were a technological failure but a business success - they were a technological cues but a business failure

they were a technological success, but a mixed business success

Which of the following is not an element of friction-free commerce? - transaction costs are high - information is equally distributed - unfair competitive advantages are eliminated - prices can be dynamically adjusted to reflect actual demand

transaction costs are high

In general, the annual system maintenance cost will roughly parallel the development cost. - true - false

true

E-commerce is available just about everywhere and anytime. This is known as: - reach - ubiquity - information density - richness

ubiquity

Which of the following features of e-commerce technology is related to the concept of network externalities? - information density - interactivity - richness - universal standards

universal standards