internet marketing exam 2

Which of the following statements is not true? A) A VPN uses a dedicated secure line. B) The primary use of VPNs is to establish secure communications among business partners. C) A VPN uses both authentication and encryption. D) A VPN provides both confidentiality and integrity.

A) A VPN uses a dedicated secure line.

is the ability to ensure that messages and data are only available to those authorized to view them. A) Confidentiality B) Integrity C) Availability D) Privacy

A) Confidentiality

Which of the following statements about mobile websites is not true? A) Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network. B) Mobile websites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL. C) Mobile websites run on a firm's servers, just like a traditional website. D) Most large firms today have mobile websites.

A) Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network.

What are the two most important management challenges in building a successful e-commerce presence? A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives B) having an accurate understanding of your business environment and an achievable business plan C) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site D) building a team with the right skill sets and closely managing the development process

A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

The overall rate of online credit card fraud is ________ of all online card transactions. A) less than 1% B) around 10% C) around 15% D) around 5%

A) less than 1%

Today, online bill payment accounts for ________ of all bill payments, while paper checks account for ________. B) less than 10%; less than 25% C) about 95%; about 5% D) about 25%; about 10%

A) more than 55%; less than 20%

In order from beginning to end, the major steps in the SDLC are: A) systems analysis/planning; systems design; building the system; testing; and implementation. B) systems analysis/planning; systems design; building the system; implementation; and testing. C) systems analysis/planning; implementation; building the system; and testing. D) systems design; testing; building the system; and implementation.

A) systems analysis/planning; systems design; building the system; testing; and implementation.

Which of the following verifies that the business objectives of the system are in fact working? A) implementation testing B) acceptance testing C) system testing D) unit testing

B) acceptance testing

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as: A) funnel testing. B) benchmarking. C) split testing. D) system testing.

B) benchmarking.

An intrusion detection system can perform all of the following functions except: A) checking network traffic to see if it matches certain patterns or preconfigured rules. B) blocking suspicious activity. C) setting off an alarm when suspicious activity is detected. D) examining network traffic.

B) blocking suspicious activity.

Beebone is an example of which of the following? A) worm B) botnet C) hacktivism D) phishing

B) botnet

Which of the following types of sites typically require a high percentage of secure pages? A) publishing/subscription B) trading C) customer self-service D) web services

B) trading

All of the following are used for authentication except: A) digital signatures. B) biometric devices. C) packet filters. D) certificates of authority.

C) packet filters.

Advantages of dynamic page generation include all of the following except: A) lowered menu costs. B) market segmentation. C) nearly cost-free price discrimination. D) client-side execution of programming.

D) client-side execution of programming.

Building which of the following is the least expensive path to creating a mobile presence? A) mobile web app B) native app C) hybrid HTTP D) mobile website

D) mobile website

What company owns CashApp? Paypal Apple Pay Square Bitcoin

Square

A drive-by download is malware that comes with a downloaded file that a user intentionally or unintentionally requests. True False

True

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically. True False

True

Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site. True False Question

True

Zelle is an example of a P2P mobile payment app. True False

True