Intro leisure travel final exam Chapter 11,12

Implications on tourism ( food and beverage)

- Growing entrepreneur industry -Baby boomers generating growth for healthier, local hand good wine lusts. -increasing need of technology to monitor food.

Issues in transportation

-Canada's transportation system is slowly deteriorating. The quality of highways, roads and roadside facilities has diminished and the refurbishment of these facilities has been both slow and expensive.

Implications on tourism (Events)

-Commodities will continue to host more events to extend their tourism seasons and increase revenue. -Destinations will continue to partner with local cultural places.

Gay tourism

-Destinations trying to attract gays -Travel gay Canada -gay travel market in Canada= 8.5 billion $ annually. -economics, not politics is driving tourism marketing effects .

Miscellaneous services

-Education and training services for tourism are provided by a variety of institutions and businesses. Having an education and background in the industry provides you with expertise other applicants will not have. -Media opportunities exist for travel writers, photographers, tv personalities, documentary writers and producers. These artists combine their love of travel with their creative or artistic abilities. -Website Designers are indispensable to the industry. -Social media managers are becoming a staple for many marketing departments. -Duty free shops and retail merchants provide opportunities for travellers who love to shop. -Construction engineers and architects design and build facilities for the tourism sector. Often a firm will specialize in building of restaurants, cruise ships or hotels. - Specially food producers such as farms and cheese factories, vineyards all help make Canadian foods a culinary adventure. -Auto clubs around the world are important to any vacationer who uses a private vehicle. Auto club counsellors help CAA customers avoid construction areas and bypass large cities. -Manufacturers produce items used by different businesses in the industry, such as commercial ovens, machines, furniture and amusement park rides.

Implications on tourism (Adventure tourism and outdoor rec)

-Growth expected to continue at least in near term -risk management policies are important -Ecotourism is growing

Implications on tourism (tourism services)

-Higher customer expectations = better customer service skills/training -continue to need consumer research, marketing, programs and competitive brands.

Implications on tourism ( accommodations)

-Hotel trying to create a homelike atmosphere. -often more amenities such as gyms, spas, high speed internet, sufficient plug ins. -now competing with the sharing economy ex: airbnb

Implications on tourism ( Travel services)

-Methods of doing business will continue to evolve -Tour companies will need to offer well placed and intellectually stimulating tours.

Food Tourism

-Pursuit and enjoyment of unique/memorable food and drink experiences. -Strong link between food tourists + those who are interested in museums, shows, shopping, music, film festivals. ex: cooking classes , wine tasting, food festival, unique regional food.

Implications on tourism ( Transportation)

-Ticketless air travel; computerized check-in -larger, faster airplanes -continued alliances between airlines -trains as an alternative to air travel -cruise lines building bigger ships but also small.

Film Tourism

-Touring places where things were filmed Benefits: Increased visitation to site -increased cultural value to location - enhanced destination image and increased awareness Challenges: -apply responsible tourism practices -create a film friendly environment in advance -safety and security

Volunteer Tourism (working vacation)

-Travellers use time at destination to help project -Tourists pay their own carts to reach region, pay a program fee and often live in guesthouses -could be student placements Reasons to do this: Cultural immersion, making a difference, seeking comradery

Implications on tourism ( attractions)

-attractions that focus on culture/history will be popular. - ''experimental'' attractions that provide hands on experiences are growing -likely that parks and protected areas will grow in importance.

Industrial Tourism

-visits to operational or closed industrial sites where the core activity is ''non tourism'' related. types; breweries -consumer good ex: chocolate -Branded good ex: Cars -goals symbolic to a region ex: wine, cheese in France - special interest good -handcraft goods ex: pottery, glass Benefits; helps company image (especially if u have negative image) -generate extra revenue -might generate brand loyalty - attract people as employees ex: Breweries: in Dublin Royal Canadian Mint : Winnipeg

TIAC Policy reforms suggestions to Canadian government

1. Fees , such as airport rents and the air travellers security charge, need to be reduced or removed completely. 2.) The transportation infrastructure should be planned with greater connectivity between major airports and other modes of transportation. There should also be a distinct travel and tourism infrastructure banking system set up to provide low cost financing for infrastructure development projects. 3. Smarter border control systems and additional human resources should be added to the Canadian border services agency to increase trust and security of travellers, to minimize the impact of security procedures on travellers, and increase the efficiency of border crossing. Part of this would include changes at the Canadian Air Transport Security Authority that increase both transparency and communication with stakeholders. 4. The CTC should receive additional funding to continue marketing Canada as a tourism destination to the international marketplace. 5. Continue investing in tourism as a strong career option through increased investment in skills training and development, especially through organization such as CTHRC. Also encourage under represented labour groups, such as younger people and new Canadians to move into careers with the tourism industry.

Canada's Federal tourism strategy

1. increase awareness of Canada as a premier tourist destination. 2. facilitate ease of access and movement for travellers while ensuring the safety and integrity of Canada's borders. 3. Encourage product development and investments in Canadian tourism assets and products. 4. Foster an adequate supply of skill and labour to enhance visitor experiences through quality service and hospitality.

Trends in tourism (China)

1.1 billion tourists travelled abroad in 2014

Familiarization tours (fam TOURS)

A way to promote sales. It is to show off the city's charms and sustainability for conventions. It is free to the prospective client and sponsored by city businesses.

Tourism information centers

Act as gateways and provide visitors with their first impression of a province, region or town. All levels of government fund information centers to tell tourists about the region: its accommodations, attractions, special event, food service choices, historical sites and unique environmental experiences.

Dark Tourism

Act of travel and visitation to sites of death, disaster and the seemingly macabre Types: grief tourism, disaster tourism, poverty tourism, suicide tourism, doomsday tourism.

Chambers of commerce

Become involved in all types of tourism. These groups work with the city to promote local events and attract visitors, They advertise in newspapers and magazines, on radio, tv, and on internet, produce booklets, usually in the form of a visitors guide. These guides, which are placed in hotel rooms offer information on attractions, festivals, events , shops, restaurants and bars and transportation systems.

Canada Border services agency (CBSA)

Check people arriving at the borders for proper documents and illegal goods, enforces tariffs and taxations laws.

CTRI

Concerns itself with tourism issues. Mandate is to assist their customers in the Canadian tourism sector to anticipate and respond to emerging trends in a manner that will enhance their competitiveness.

Issues in The role of parks, historic sites and crown lands.

Conflicts arise when Parks Canada attempts to balance the need for better tourist accessibility with the need to preserve land, flora, and fauna for future generations. The tourism sector has raised concerns because demand for travel to our national parks is growing , while deteriorating facilities threaten the overall quality of the tourist experience. These challenges are forcing Canadians to take a stand on how Canada should be protecting its vast ecosystems.

Societal forces that impact tourism ( Economic concerns)

Discretionary purchases such as travel are cut and dropped first during difficult economic times.

Societal forces that impact tourism (Family life structure and size)

Family members widely dispensed so people seek ''familial people'' outside of family circle.

Societal forces that impact tourism ( Health, natural, political disasters)

Global health pandemics change travel patterns as do natural and political disasters.

Societal forces that impact tourism ( Baby boomers)

Haven't aged as predicted; Want to take part in destination activities , volunteer, concerned about the environment.

Societal forces that impact tourism (Generation y and millennials)

Higher levels of increased self importance ; more likely to leave jobs to satisfy travel desires.

Connection services

In many cases CVB's are not designed to perform the actual convention set up, although they can provide a wide array of assistance. Some services are performed for all associations, whereas others are part of the host city's responsibilities.

Research

Is an important part of marketing tourism products. It shows customers needs and provide the sector with a track record of its performance, and it measures the impact of tourism on the economy.

Societal forces that impact tourism (terrorist threats)

Its damaging tourism around the world, will continue if terrorists go on making headlines globally.

Societal forces that impact tourism (Time poverty)

Less time for everything

Trends in tourism (Time Poverty)

Less time for everything is increasing.

Societal forces that impact tourism (Climate change)

Many possible impacts include rising water levels, drought, forest fires, hurricanes etc.

Provincial governments and tourism

Most provinces have a specific department responsible for tourism, All provinces however are hoping to engage in and encourage the following activities. 1.) Promote travel opportunities and increase the number of visitors to the province. 2.)Encourage the development of the tourism sector through market research and planning. 3.)Work with the province's tourism sector to continually improve the product 4.) Produce literature that promotes the six front line components of the sector. 5.) Liaise with federal and municipal ministries.

Trends in tourism (package deals)

Packages that provide short, relaxing holidays are expected to gain increased market share.

Medical Tourism

Patients travelling for medical procedures internationally. reasons for it: ease + ability , affordability of initial travel - improvements in technology + Stanford of care in many countries -could be a long wait for treatment especially in Canada -get another opinion, experts are located everywhere Usually its often wealthy baby boomers and young executives. Most common procedures: cosmetic surgery, dentistry, heart surgery Downsides: expensive and insurance wont cover it -follow up care is complicated -weak malpractice laws -communication could be a problem -Blood supply systems in other countries are not as good -takes medical availability away from locals.

Issues in Tax

People have to pay Gst when they come to Canada which makes the trip more expensive.

Issues in Aboriginal tourism

People want to learn more about sand visit aboriginal lands. Aboriginals don't really like that cause the lands are sacred.

Tourism industry association of Canada

Private organization founded in 1931 and funded by membership dues. It serves as the tourism sectors national voice. Mandate is to strengthen tourism by lobbying the federal government on tax issues, federal tourism initiatives, training programs for tourism workers, and legislation that promotes a proactive tourism sector.

Transport Canada

Responsible for development and security of our transportations systems.

Parks Canada

Responsible for national museums, national parks, national heritage sites, heritage canal systems and heritage river systems.

Industry Canada

Responsible for the overall wellbeing of tourism, including economic development, research and industry investment.

Societal forces that impact tourism (Technology)

Social media tools ex : Facebook , twitter, Instagram, YouTube show us about other cultures and gives a place to note opinions.

Issues in financing the future of tourism

The financial community has never perceived tourism as a sound financial investment. There are several reasons for this. First, tourism is mostly made up of small businesses many of which have to work very hard to succeed and avoid financial hardships. Second it is difficult to define the tourism business and its potential revenues in a financial statement, third , financial institutions have struggled with a clear vision of the tourism sector and this is a problem that continues to exist within the sector itself.

Convention and visitors bureau

The main mission is to enhance the economic stability of a community by soliciting and servicing convention and other types of events that generate overnight stays. It also promotes vacation travel to the area. It is the liaison between potential visitors and the businesses that will host them.

Societal forces that impact tourism (Environmental sensitivity)

The trick will be to balance economic viability, environmental conservation and social impacts.

Issues in the evolving role of Canada customs and immigration

The usa has expressed concern about Canada's immigration system because in the past several terrorists have entered usa through Canada.

Code of ethics

These need to be instilled in employees from the very beginning of their employment, ensuring safety and enjoyment of tourism guests.

Municipal Governments and tourism

To promote their tourism products some cities have a tourism marketing department. Some cities manage a separate accommodation tax in order to increase revenues that are specifically set aside for regional marketing.

Trends in tourism (sustainability)

Tourism sector accounts for about 5% of global emissions, 40% of which comes from air travel; early stages of backlash against mass tourism.

Issues in training of tourism workers

Tourists deal with workers in face to face interactions and the level of service quality depends on if the workers are treating the tourists right.

Trends in tourism ( Conspicuous leisure)

Travellers better educated than ever; Convey status through consumption of travel experiences using social media.

Ethics

Understanding the differences between good and bad business practices and activities, its crucial to building and maintaining trust.

Bait and switch

When a company advertises a deeply discounted price for say a cruise, but sets aside only a few cabins at this price. Once potential customers are on the line a good sales person can sell a space at a higher price.

Risk management

ensures your establishment has the highest regard for safety. The importance of these concepts, those of safety, responsibility and integrity are the fundamental building blocks within a code of ethics.

Site inspection

is held for a prospective client (usually an association) at the client's expense and is tailored to the prospects needs and desires.

Destination marketing organizations (DMO)

promote their cities, regions, provinces or countries. Our national DMO is the CTC, a crown corporation that is responsible for marketing Canada as a desirable tourism destination to international visitors.

Foreign affairs and international trade Canada

provides foreign visitors with visas and security of our transportation systems.

Canadian Heritage (CH)

responsible for some cultural/heritage events as well as non professional sports ( the majority of direct responsibility for national museums has been moved to Parks Canada)