Introduction to Business Final
Research that investigated what behaviors were employed by effective leaders suggest that there are two types of leader behaviors: _________ and ________ behavior
Task-focused, employee-focused
Holding college job fairs, using employment agencies or executive search firms, placing help-wanted ads in newspapers, and posting available positions on Internet sites such as Monster.com are all forms of _______ recruiting.
external
Which of the following is the primary or ultimate objective of promotion?
increase sales
599fashion.com is an online clothing outlet store that offers all of its clothing, apparel, jewelry, and accessories for the same price - $5.99, although some items may be on sale for even less. This BEST exemplifies the strategy of _______.
price lining
Products that carry the name of the wholesaler or retailer instead of the name of the manufacturer are referred to as _________ brands
private
What are the three acquired needs identified by McClelland's theory?
Achievement, affiliation, and power
_____ workers are employees who are of value because of the expertise they possess
Knowledge
Véronique is a "people person" when it comes to managing her department. She is friendly and approachable and strives to make the workplace a happy, pleasant environment. This BEST describes ___________ leader behavior
Employee-focused
Which law sets a minimum wage and requires the payment of overtime rates for work in excess of 40 hours per week?
Fair Labor Standards Act
After her recent chat session with technical support at Apple Inc., Jennifer received an e-mail asking her to rate the chat session, rate the technician, and state whether the problem had been solved. What form of marketing research is Apple Inc. using?
Surveys
_______ reflects the view that the people in an organization represent a portfolio of valuable skills that can be effectively managed and tapped in ways best targeted to organizational success
Talent management
Paulo applies for a mortgage loan and is turned down. He obtains a copy of his credit report and learns that someone using his name, address, and Social Security number has opened numerous credit card accounts and obtained a car loan. Paulo has been the victim of _______.
Identity theft
QVC displays and demonstrates products, allows viewers to phone in or e-mail orders, and is available on Facebook, YouTube, and Twitter. QVC is an example of _______.
Video retailing
The use of words, symbols, or designs to identify and differentiate a product from other products and communicate its qualities to buyers is known as ________
branding
James places the purchase contract in front of Mary, hands her a pen, and says, "So, Mary, are you ready to place the order?" Which step of the personal selling process does this BEST represent?
closing
The ability to punish a subordinate is associated with _______ power.
coercive
Which of the following would be considered a source of primary data?
focus group interviews
Christina has been shopping for a new car for several weeks. She narrowed her selection down to a few models, and has been doing extensive research on the Internet to determine which car would be the best match for her in terms of price, gas mileage, features, and so on. Which stage of the consumer buying process does this BEST represent?
Evaluation of alternatives
The design for the newest iPhone offers more new features than previous models to keep on top in the increasingly competitive smartphone market. This is an example of which component of the marketing mix?
Product
Donald Trump's successful bid for the U. S. Presidency was fueled by many people's perceptions that he was both a transformational and charismatic leader. He talked about the need to change issues such as health care, immigration, and foreign policy. A transformational leader exhibits ________
Vision, dedication, and perseverance
Avi was late returning from lunch for the second time in a week. His boss sent him home without pay for the remainder of the day. This is an example of _______ power.
Coercive
Which "Big Five" personality trait would characterize an individual's attention to detail, organization, and self discipline?
Conscientiousness
A key concept in reinforcement/ behavior modification is that _________
Consequences follow behavior
If allegations of dumping are proven, international law allows the country whose businesses are affected to impose penalties called _______ on products coming from those countries found guilty.
Countervailing duties
A ______ is an interactive system that creates virtual business models for a particular kind of decision and tests then with different data to see how they respond
Decision support system (DSS)
According to the ______ approach to leadership, there are rules for deciding how much participation to allow
Decision tree
Annette buys a laptop computer from Apple.com, and the company ships the product to her home. Which type of distribution channel does this BEST represent?
Direct distribution
nonstore retailing includes all of the following EXCEPT _________
Discount houses
A ________ strategy calls for increasing foreign market share by pricing products below cost. As a result, a product is priced lower in a foreign market than in its own country
Dumping
Which of the following is an information system for organizing and managing a firm's activities across product lines, departments, and geographic locations?
Enterprise resource planning (ERP)
Brad just got a big promotion at work and wants to buy a new Jaguar. However, he lives in northeast Indiana, and the nearest Jaguar dealer is nearly 200 miles away in Indianapolis. This suggests that Jaguar utilizes _______ distribution of its vehicles
Exclusive
_______ are manufacturer-owned stores that sell merchandise directly to the consumer without the use of one or more intermediaries
Factory outlets
Which of the following is NOT an ethical concern for information technology?
Installing software updates
_______ is a method of increasing job satisfaction by establishing a more satisfactory fit between workers and their jobs
Job redesign
Which of the following pricing strategies uses price points to help create the impression in consumers' minds that the product is less expensive than it really is?
Odd-even pricing
Maia receives an e-mail that appears to be from her bank, advising that it is conducting an account verification process. The e-mail asks Maia to click on a link to update her account information, including her name, address, account number, and Social Security number. This is likely an example of _______.
Phishing
______ refers to the activities needed to move products from an intermediary or manufacturer to customers and includes warehousing and transportation operations
Physical distribution
As a leading distributor of parts and accessories for the pleasure boat market, Texas Boats buys lights, steering wheels, and propellers and markets them to marinas and boat-repair shops. Texas Boats is part of the ________ market.
Reseller
Tide detergent offers a $1-off coupon that you can save and use on your next trip to the supermarket, the promotion is both convenient and accessible for you. This is an example of _________.
Sales promotion
The ______ of a product refers to its comparative benefits versus costs
Value
You are buying a new laptop and you consider the software package, the color, design, and fast online delivery. These features are part of the ________
Value package
Sam's Club offers large discounts on a wide range of brand-name merchandise to customers who pay annual membership fees. This is an example of a _________
Wholesale club
At Medical Center Hospital, the surgery department orders masks and gloves for employees every quarter or when the supply reaches the 25 percent level. This is an example of _______
A programmed decision
Kay Jewelers, Victoria's Secret, and Payless Shoes are examples of ________
Specialty stores
The _______ strengthened unions by establishing union organization procedures, whereas the _______ limited union power and specified management rights during the organizing campaign
National Labor Relations Act; Labor-Management Relations Act
Frigidaire and Whirlpool use _____ distribution for appliances to cement relationships with wholesalers who will then market Frigidaire and Whirlpool over other brands
Selective
The global communication network that allows millions of computers worldwide to connect and exchange information is known as ________
The Internet
As president-elect of the board of directors of a global non-for-profit, you have been tasked with creating a performance appraisal policy so that the board can assess the effectiveness of upper management. Which would be your BEST choice?
360-degree-feedback
You want to buy a can of Lysol spray disinfectant, but the grocery store shelves are empty. You buy the Clorox brand of spray disinfectant because it is the only one available This is an example of _______.
A substitute product
During the 2020 COVID-19 pandemic, some companies promoted their products in the context of the pandemic. AT&T promoted itself as a way for people to stay in touch while social distancing. This is an example of _______
Advertising
_______ enables managers to transform data into information and collect, process, and transmit that information for use in decision making
An information system (IS)
Which of the following would be characterized as an individual factor that serves as a leadership neutralizer?
Ana has more experience in electrical engineering than her supervisor, along with an advanced degree in her field
Susan orders a sweatshirt on Amazon.com from a third-party vendor. The delivery date shows October 29, but it is already November 6 and the sweatshirt has not arrived. The online tracking number for the package has not been updated for a week. Amazon.com and the third-party seller have failed to provide _______ utility.
Time
Unlike wholesalers, _______ do not own the goods that they distribute to customers; rather, they serve as independent sales representatives.
agents and brokers
Raw, unanalyzed facts and figures are known as _______.
data
A(n) _____ is an Internet distribution channel member that assists in delivering products to customers or that collects information about various sellers to be presented to consumers, or they help deliver online products to buyers
e-intermediary
Selling goods and services to other businesses, either for use in their own manufacturing or production processes or for resale to other customers, is _________ selling
industrial
A company that adopts a _______ marketing strategy targets its promotional efforts toward consumers.
pull
A state passes a law requiring major appliances sold in the state to meet energy consumption standards. Which factor in the firm's external environment does this BEST reflect?
Political-legal environment
Wells Fargo employees created thousands of fake demand deposit accounts to fulfill performance quotas set by upper management. As managers, the lesson we can learn from this is that _______ can create ________.
performance goals; counterproductive behavior
Your company has entered into a five-year lease for a building for your business, but it now looks as if it will cost up to half a million dollars to bring the facility up to code and to your operating standards. Rather than attempting to break the lease and find a better location, the facilities committee is focusing on trying to salvage this deal, even though it looks like a bad decision. Which is the MOST LIKELY behavioral aspect you are facing?
Escalation of commitment
______ including ranking and rating techniques, are the most common way to measure performance
Judgmental Methods
Marketing research conducted by a consumer products producer reveals that some consumers by toothpaste to whiten their teeth, whereas others buy it to freshen their breath, makes their teeth less sensitive to heat and/or cold, or even because it has a certain flavor. If the company decided to segment the market based upon this data, it would be using __________ segmentation
Behavioral
A ______ is the path a product follows from producer to end user
Distribution channel
When a firm uses _______, it gives its employees a voice in how they do their jobs and in how the company is managed; the employees become empowered to take greater responsibility for their own performance
Empowerment
The salary of a supervisor in the shipping department would be a(n) ________ cost for a bicycle manufacturer, whereas shipping costs would be a(n) __________
Fixed; variable
In a law firm, administrative staff can alter the times they come in for work and leave at the end of the day as long as they work 8 hours and are in the office between 10:00 am and 3:00 pm. This is an example of ________
Flextime
Catherine is the manager of a hair salon. In order to increase sales, she decided to offer a customer discount on a haircut and color. At the end of the quarter, she reviews sales data to determine how successful her decision was. Which step in the rational decision-making process does this represent?
Following up and evaluating the results
Della's Gourmet Cupcakes creates _______ utility by combining flour, eggs, sugar, cocoa, nuts, and numerous other ingredients into delectable cupcakes
Form
For which of the following purposes would a company use data mining?
To identify trends, patterns, and relationships among the data it has amassed
Data ________ refers to the collection, storage, retrieval, and management of data in an organization's electronic files
Warehousing
A decision that has a "ready-made" solution because it has been evaluated and resolved in the past is known as _______.
a programmed decision
_______ identifies the sales volume where total costs equal total revenues by assessing costs versus revenues at various sales volumes and showing, at any particular selling price, the amount of loss or profit for each volume of sales
Breakeven analysis
The Federal Reserve System suddenly raises the federal discount rate, resulting in significantly higher interest rates for consumers and businesses that want to purchase property, vehicles, machinery, or other items on credit. Which factor in the firm's external environment does this BEST reflect?
Economic environment
_________ assigns an e-mail message to a unique code number (digital fingerprint) for each computer so only that computer, not others, can open and read the message
Encryption system software
passive nondiscrimination, required by both the Age Discrimination in Employment Act and Title VII of the Civil Rights Act of 1964, is also known as ________
Equal employment opportunity
Which of the following BEST describes the benefit of mass customization for an organization?
It allows companies to manufacture products in large volumes, but each item features the unique customer options
A(n) ______ refers to an individual or firm that helps to distribute a product
Intermediary
Once marketing managers have a basic understanding of their role and the nature of their competition, the next step is to develop their _________
Marketing plan
During the 2020 COVID-19 pandemic, many individuals, especially those in the health care industry and first responders, stepped forward and worked beyond the normal scope of their jobs. This is an example of _________
Organizational citizenship
During the 2020 Covid-19 pandemic, many organizations quickly developed and adopted new ways of delivery services to customers. For instance, restaurants that had previously been dine-in only offered curbside pickup and/or home delivery. This is an example of _________
Service process design
Farah makes it a practice to consult with her staff before making major decisions that affect the department. She believes it is important to consider their concerns and process their inputs. According to the path-goal theory, what type of leader behavior does Farah display?
Participative
You just interviewed a college graduate from another state and even though she has no real work history, she seems like a perfect fit for the job. She has relocated and can start work soon. Which inducement will MOST LIKELY appeal to her in her current situation?
Pay
E*TRADE offers online financial investing and trading services, retirement planning, and educational resources. This is an example of a(n) _______.
Product mix
Jet fuel used by airline services is an example of a(n) ________.
Production item
NCR (National Cash Register) has been selling manually operated cash registers in Latin America. This is an example of extending product life through _________
Reintroduction
Annabelle is preparing a graph that lists all key managerial positions in the organization, the current job holders, how long those individuals are expected to remain in the job before being promoted or retiring, and individuals in the organization who are now qualified or will soon be qualified to be promoted into those positions. Which of the following is Annabelle preparing?
Replacement chart
In the past, the only benefit you have offered your employees has been a cafeteria benefits plan. In establishing a new employee compensation system, which would be the MOST likely incentive that you could offer to improve retention?
Retirement benefits
In addition to your résumé and personal and professional references, which of the following would give a potential employer the BEST insight into your personal and professional life?
Social networks such as Facebook and LinkedIn
_____ is a series of stages in a product's commercial life
The product life cycle
Depending on the style of the wedding gown—and the size of the bride—a wedding dress custom-designed and sewn in Christina's bridal shop may use up to 8 yards of satin or silk, plus tulle, trim, buttons, and lace. The cost of these elements is part of Christina's ______.
Variable costs
During the 2020 COVID-19 pandemic, companies sent their employees home. Companies implemented protocols for _______ such as Zoom, to bring quarantined workers back into meeting environments. This allowed organizations to maintain function even when employees were, at times, many miles away from their normal workplace.
Video conferencing
________ leadership has become increasingly critical for organizations utilizing alternative workplace options such as telecommuting and geographically dispersed items
Virtual
Telecommuting surged during the 2020 COVID-19 pandemic as people were either encouraged or required to work remotely. Some firms felt that remote work was so effective that it would become permanent. This new working environment is an example of __________
Virtual leadership
If you buy a single ticket to one performance of the Philharmonic Pops Series, you'll pay $69. However, if you buy tickets to the entire series, tickets only cost $52. This is an example of _______.
a bundling strategy
Participants in a marketing research study are given a sum of money to purchase products in a simulated store. Researchers then change the shelf location of the product to determine what effect it has on sales volume. What form of marketing research are the researchers using?
experimentation
Your boss has asked you to create an e-mail marketing campaign that will blanket purchased user lists with messages that appear to be from friends and acquaintances recommending the company's products. Your BEST response would be that this could be both ______ and _______.
unethical and illegal
The leader behaviors identified by the path-goal theory are _________
Directive, supportive, participative, and achievement-oriented
_______ are special pay programs designed to motivate high performance. Some programs are available to individuals, whereas others are distributed on a companywide basis
Incentive programs
One common error in performance appraisal is ______, the tendency to base judgments on the subordinate's most recent performance because it is most easily recalled.
Recency error
______ is the process of attracting qualified persons to apply for jobs an organization is seeking to fill
Recruiting
Basketball legend LeBron James of the Lakers has a lifetime contract with Nike and will be shooting his way through Nike products for a long time. Celebrity endorsements are an example of _______ power.
Referent
Workers will be dissatisfied if they believe they have poor working conditions. During the 2020 COVID-19 pandemic some workers walked off their jobs because they felt the firm wasn't doing enough to protect their health. This is an example of hygiene factors according to _______.
Two-factor theory
Charismatic leadership is based on the leader's interpersonal attraction that inspires support and acceptance. Charismatic leaders have confidence in their beliefs and ideals and a strong need to influence people. To become a charismatic leader, which of the following talents would you choose?
Articulating and promoting a compelling vision
According to expectancy theory, an employee is likely to ask which of the following questions before deciding to exert maximum effort toward completing a task?
Am I likely to receive the reward if I perform well?
Xin would like to be promoted to shift supervisor, but he knows that, without a college degree, he won't even be considered as a candidate. As a result, he sometimes slacks in his performance, knowing that a promotion isn't a possibility. Xin's lack of motivation could BEST be described by which theory of motivation?
Expectancy theory
When the 2020 COVID-19 pandemic swept the globe, many people lost their jobs. During this period, physiological and security issues became much more important to these individuals than pursuing challenging projects. This is an example of ________
Maslow's Hierarchy of Needs
According to Herzberg's two-factor theory, which of the following would be MOST likely to result in a higher level of employee motivation?
Monthly employee recognition luncheons
Eve tried out for the soccer team at her high school because her classes are virtual, and she wants to get some exercise. She didn't get accepted to the team. She applied to her former soccer team but didn't meet the residency requirements. She kept on applying and was finally accepted to the Sleepy Hollow co-ed soccer team. Which aspect of emotional intelligence does Eve's behavior exemplify?
Motivating oneself
You recently received your real estate sales license, and you now represent a seller in a popular new subdivision where buyers have many choices. As an agent, your job is to get the highest competitive market price for the seller. In creating your marketing plan for this house, which element of the marketing mix, other than pricing, would be the BEST focus?
Promotion
Examples of _______ include unwelcome actions like repeated compliments of an employee's appearance, commenting on the attractiveness of others in front of an employee, and sending sexually suggestive text messages or emails
Sexual harassment
________ is a leader's ability to understand the complexities of both the organization and its environment and to lead change in the organization so as to enhance its competitiveness
Strategic leadership
Managers who use this style develop a structured work place with clearly defined priorities and schedules. This is an example of a(n) _______ leadership
Task-focused
Research showed that productivity rose in response to almost any management action that workers interpreted as special attention. This phenomenon is called __________
The Hawthorne effect
_______ grants government investigators access to previously confidential personal and financial records
The Patriot Act
Which of the following factors determines whether a product is characterized as a consumer good or an industrial good?
The end user of the product
______ provides the applicant with a actual picture of what it would be like performing the job the organization is trying to fill
A Realistic Job Preview (RJP)
_______ exists in a file that attaches itself to a program and migrated from computer to computer as a shared program or as an e-mail attachment. It does not infect the system unless the user opens the contaminated file
A computer virus
________ is a security system with special software or hardware devices designed to keep computers save from hackers
A firewall
When a US Airways flight crashed into the Hudson River, all members of the flight crew knew exactly what to do, without waiting for orders. As a result of their actions, a disaster was averted, and all passengers were rescued. This is an example of _______.
A leadership substitute
A formal assessment of how well- or how poorly- an employee is performing his or her job is referred to as _________
A performance appraisal
Research on gender and leadership has shown one difference that has arisen in some cases is that woman may be slightly more Democratic in making decisions, whereas men have a tendency to be somewhat more __________
Autocratic
When a teacher in France was killed by a jihadist in 2020 for showing his students disrespectful cartoons of the the prophet Mohammed, the president of France spoke out against this terrorist act. In retaliation, the president of Turkey called these remarks Islamaphobic and called for a complete_______of all French products.
Boycott
What company comes to mind when you think of getting a hamburger and fries quickly? For many people, McDonald's has the necessary _________
Brand awareness
As a broker for advertising, MediaBids links large-volume buyers of advertising with potential suppliers. Client companies such as Biocentric Health Inc pay a fixed annual subscription fee and receive networking into MediaBids' auction headquarters. This is an example of _______.
Business-to-business brokers
On your most recent performance evaluation, you scored highly on your abilities to control situations, direct work, supervise people, monitor performance, make decisions, and structure activities. In order to be a more effective leader in your company, which attribute would be BEST to focus on developing?
Coaching
Attitudes are comprised of three dimensions: intention, affect, and _________
Cognition
The process through which management and the union negotiate wages, benefits, and other conditions of employment is known as _______
Collective bargaining
Jill has a dog-grooming business. She has to pay for rent and insurance each month no matter how many dogs she grooms. This is an example of _____
Fixed costs
Pedro is shopping for a new car, and the salesperson says, "I know you like the car, but it seems like you're hesitating about the price. If I could offer you another $2,000 on your trade-in, would that seal the deal?" Which step of the personal selling process does this BEST illustrate?
Handling objections
M&M's candies enter the market through many different retail outlets- supermarkets, vending machines, drugstores, and online. M&M's candies are an example of _________ distribution
Intensive
A(n) _______ is a written statement of the skills, abilities, qualifications, and credentials that an individual needs in order to perform a given job effectively
Job specification
A(n) ______ is an information system that supports knowledge workers by providing resources to create, store, use, and transmit new knowledge for useful applications
Knowledge management system
Which of the following laws contains the National Emergency Strike provision, which allows the president of the United States to prevent or end a strike that endangers national security?
Labor Management Relations Act/The Taft Hartley Act
Which of the following is a key element of customer relationship management?
Learn as much as possible about your customers so that you know what they want and will buy.
Which of the following is a positive employee behavior?
Organizational citizenship
Marketing Manager Sasha is responsible for deciding what combination of advertising, personal selling, sales promotions, direct or indirect marketing, publicity, and public relations will best reach the customers for her company's product line. Sasha is determine the company's _________
Promotional mix
During which stage of the product life cycle does sales growth peak and then ultimately begin to slow?
maturity
BellStar Communications is a new provider of 3D satellite TV service. It offers an extremely low introductory price for the first 12 months because it wants to attract new customers and quickly garner market share. Which pricing strategy is it using?
penetration pricing
Dell was one of the first companies to change the customer experience, allowing customers to order and configure their own PCs online, pay online with a credit card, and have the product delivered in three days. In addition, Dell was able to reduce the number of computers in finished goods inventory. The company MOST LIKELY did this through a combination of _______.
just-in-time inventory and supply chain management
Which of the following BEST describes the difference between data and information?
Data are raw facts or figures, information is the interpretation of that data
Cybercriminals who gain unauthorized access to a computer or a network, either to steal information, money, or property or to tamper with data are called _______
Hackers
Which of the following is the BEST description of leadership?
The processes and behaviors used to motivate, inspire, and influence others' behavior toward achievement of organizational goals
As the newly hired network administrator for a small business, you notice that the company is running a very old version of Microsoft Windows. Which is your BEST course of immediate action?
Download and install the most recent software update.
Which of the following statements BEST explains the difference between fixed costs and variable costs?
Fixed costs must be paid regardless of production output; variable costs change depending on the volume produced or sold.
Which of the following can be expected during the growth stage of the product life cycle?
Revenues surpass costs and sales increase rapidly
To coincide with the release of the 2020 Disney movie Mulan, Burger King offered a Mulan hamburger kids meal featuring a dozen different Mulan toys, along with a new flavor of yogurt that featured Mulan on the packaging. This is an example of ___________
Sales promotions
A(n) _______ is a computerized system containing information on each employee's education, work experiences, and career aspirations
Skills inventory
Chase Bank, Proctor & Gamble, Costco, and Samsung use corporate blogs increasingly for public relations, branding, and otherwise spreading messages that stimulate chat about products in target marketing. This is an example of _________
Social networking media
Kenisha went online to a popular travel site to book her air travel to a conference in Dallas and found a banner ad listing recommended hotels in the Dallas area. If she booked a room at any of these hotels, the hotel would be required to pay a referral fee or commission to the travel website. This BEST describes _______.
Syndicated selling
You buy the same Lavazza brand of coffee as your friends to feel accepted in a certain group. This is an example of a(n) _______ motive.
Emotional
A new college grad gets a job at a salary of $65,000 a year and an inexpensive company car. If he learns that another employee received $75,000 and a more expensive company car, he feels that the situation is unfair. This is an example of which theory?
Equity theory
Ownership and right to the use of _______ may be protected by patent, copyright, trademark, and other means. But crooks may be able to create unauthorized duplications.
Intellectual property
A company's ________ can be accessed only by employees or those with specific permission, whereas it's _______ allows those outside the organization to access certain parts of its network
Intranet; extranet
IT-based industries, including computer backup and identity-theft protection, offer valuable services for individuals and business customers. This example shows that IT _________
Provides new business opportunities
Which of the following statements about contingent workers is true?
The use of contingent workers is growing as employers seek to lower labor and benefits costs and increase workforce flexibility
When management and the union could not come to an agreement on the terms of the labor contract, they agreed to bring in a third party who heard both sides of the dispute and rendered a binding judgement. This process is referred to as _______
Arbitration
How does a firewall prevent unauthorized access to a computer system?
By filtering incoming data by applying a security policy and using a router to control where data goes
Fausto has purchased a long-term care insurance policy that provides nursing home coverage should this benefit be needed in the future. This purchase is an example of a(n) ________.
Capital service
_______ is the application of electronic technologies for searching, sifting, and reorganizing pools of data to uncover useful information
Data mining
as a result of loss of profits and market share, Kodak quit marketing traditional film cameras in the United States in 2004. In 2012, the company announced it would stop making its newer line of digital cameras, too, because of low profits. In the stages of the product life cycle, Kodak's digital camera is in the stage of _______.
Decline
The type of power that a person in an organization has when s/he has control over employees in lower positions or levels within the organization is known as _________ power
Legitimate
Ahava is curious and willing to listen to new ideas and to change her own ideas, beliefs, and attitudes in response to new information. Which "Big Five" personality trait does this BEST exemplify?
Openness
_______ is the enduring pattern of behaviors, emotions, and psychological attributes that characterize an individual
Personality
Phillip's supervisor repeatedly asks him to have dinner or drinks with her. Phillip refuses each time. His supervisor has now suggested that, if he agrees to date her, she'll see that he gets a bigger raise. This is an example of _________
Quid pro quo harassment
The VII of the Civil Rights Act of 1964 _________
prohibits discrimination in employment based on race, color, gender, religion, or national origin
Midland Community College has a private computer network that can be accessed only by employees. It contains the college's policies and procedures, the employee handbook, internal job postings, confidential information about employee benefits, and other restricted information. This is an example of _______.
An Intranet
In the wake of scandals at Boeing, Wells Fargo, Volkswagen, Toshiba, and Walmart, business leaders are being called on to maintain high standards for their conduct, and to hold others in their organizations to the same standards- in short, to practice __________ leadership
Ethical
_______ are often seen as rising stars, and the manager trusts them to work and perform at a high level. This is also the group that the manager talks to most, offering support and advice, and they are given the best opportunities to test their skills and grow. So, of course, they are more likely to develop in their roles
In-group members
The company you work for crafts specialty finishing rods for crafts specially fishing rods for sale across the country in high-end sporting goods stores. During economic downturns, when people have less disposable income, sales drop dramatically. Management has asked your advice on how to better handle the cyclical effects of the economy. Which of the following would be the BEST recommendation?
Increase product mix
_______ networks are used to link computers in a relatively smaller geographic area, such as a single building or a group of buildings
Local area
_______ refers to the personal selling task in which salespeople promote their firms and products rather than try to close sales
Missionary selling
________ is the process of establishing an easily identifiable product image in the minds of consumers by fixing, adapting, and communicating the nature of the product itself
Positioning
When VCRs were introduced in the mid-1970s, they were priced at $900 and above. As more competitors and new technology entered the market, the price dropped dramatically. The introductory price of $900 is an example of _______
Price skimming
A nationwide fast food restaurant is considering adding an innovative new item to its menu. It introduces the item at a few carefully selected restaurants that most accurately represent its test market and carefully evaluate consumers' reaction to it. Which stage of the product development process does this BEST represent?
Product testing and test marketing
You have visited every bridal shop in town to find the best wedding gown and tuxedo. You consider this purchase to be very important. What type of product is this?
Specialty good
Which of the following retailers would focus on selling a full product line in a relatively narrow product range, such as men's or women's clothing, office supplies, or carpet?
Specialty store
________ is a program unknowingly downloaded by users that monitors their computer activities, gathering e-mail addresses, credit card numbers, and other information that is then transmitted to someone outside the host system
Spyware
_______ is a form of marketing that focuses on spreading information and opinions about a product or service from person to person, often through e-mail or social media sites
Viral marketing
All of the following are examples of of the impact of technology EXCEPT
creating portable offices
Market segmentation is BEST described as _________
dividing a broader market into subsets of customer types having similar needs, interests, and priorities
Which market intermediary does not keep goods in inventory or handle products but instead passes on orders to the manufacturer, who then delivers goods directly to the customer?
drop shipper
European leaders must often be aggressive, and meetings are frequently characterized by loud verbal exchanges and arguments. In Japan, emphasis is put on consensus building and polite exchanges of dialogue. This example shows that _________ play a growing role in organizations as their workforces become more diverse
Cross-cultural factors
______ automates the massive analysis of data by using computer software to sift, sort, and search for previously undiscovered clues about what customers look at and react to and how they might be influenced
Data mining
A doctor has power over his patients when they go to visit him. Why? Because on the subject of health and wellness, doctors are considered to have special training and knowledge. This is an example of _______ power in the field of medicine.
Expert
Lula failed to get a promotion and feels that this action was due to a politically moti- vated boss or just bad luck, rather than to her lack of skills. People who think that forces beyond their control dictate what happens to them have _______.
External locus of control
_______ focuses on the leader and not on how he or she responds to the followers or the situation. It assumes that it is the leader and his/her personality that are central to the leadership process
Trait approach
_______ is legally required insurance for compensating workers injured on the job
Workers' compensation insurance
