IS 330 Quiz 3
Gather Materials
Dictate the medium to use when creating an empathy map based on the number of people involved
The first step in design thinking is..
Empathy Mapping
Collect Research
Gather the research (qualitative) - user interviews - field studies - diary studies - listening sessions
Aggregated empathy maps represent
a user segment rather than one particular user
Individually generate sticky notes for each quadrant
add notes to each quadrant after reading research
Aggregate empathy maps are created by
combining multiple individual empathy maps who exhibit similar behaviors and can be grouped into one segment
Empathy maps should be used throughout the user experience to
establish common ground among team members and to understand and prioritize user needs
Converge to cluster and synthesize
group similar sticky notes and name these clusters with themes representing the group
Empathy Map
is a collaborative visualization used to articulate what we know about a particular type of user
One-user empathy maps
usually based on a user interview or user's log from a diary study
In user-centered design, empathy maps are best used from the
very beginning
User Experience (UX)
- Interactive design - wireframes & prototypes - information architect - user research - scenarios
Empathy Mapping Process
- Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. - The mapping process also reveals any holes in existing user data.
Define Scope and Goals
- What user or persona will you map? - Define your primary purpose for empathy mapping
User Interface (UI)
- visual design - colors - graphic designer - layouts - typography
Steps in Building a Empathy Map
1. Define scope and goals 2. Gather Materials 3. Collect research 4. Individually generate sticky notes for each quadrant 5. Converge to cluster and synthesize 6. Polish and Plan
Empathy Maps externalize knowledge about users in order to
1. create a shared understanding of user needs 2. aid in decision making
