IS Chapter 8

Example of Mashups

Google Maps •Nextdoor/Everyblock.com (select cities) •Foursquare.com •Housingmaps.com

Group Shopping

Web sites such as Groupon and LivingSocial offer major discounts or special deals during a short time frame.

Wiki

a Web site made up entirely of user generated content (Example: Wikipedia.com).

Mashups

a Web site that takes different content from a number of other Web sites and mixes them together to create a new kind of content.

Microblogging

a form of blogging that allows users to write short messages (or capture an image or embedded video) and publish them (Example: Twitter).

Tagging

a keyword or term that describes a piece of information—for example, a blog, a picture, an article, or a video clip. __________ allows users to place information in multiple, overlapping associations rather than in rigid categories.

Web 2.0 (definition)

a loose collection of information technologies and applications, plus the Web sites that use them. These Web sites enrich the user experience by encouraging user participation, social interaction, and collaboration.

Social Shopping

a method of electronic commerce that takes all of the key aspects of social networks—friends, groups, voting, comments, discussions, reviews, and others—and focuses them on shopping.

Social Network

a social straucture composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade.

Geotagging

a specific form of tagging referring to tagging information on maps (example: Google Maps allows users to add pictures and information, such as restaurant or hotel ratings, to maps).

Social Computing

a type of IT that combines social behavior and information systems to create value

Social Marketplaces and Direct Sales

act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services. A ________ __________ helps members market their own creations.

collaborative consumption

an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.

Peer-to-Peer Shopping Models

are the high-tech version of old fashioned bazaars and bartering systems. Individuals use these models to sell, buy, rent, or barter online with other individuals.

Enterprise Social Network

business-oriented social networks (public or private) designed to support networking and community building, social collaboration, social publishing, Social intelligence and social analytics.

Controversial Marketing

feedback from customers provided to companies through social computing tools (e.g., blogs, wikis, online forums, and social networking sites.

onboarding

how new employees acquire the necessary knowledge, skills, and behaviors to become eff ective members of the organization. Through the use of social media, new hires can learn what to expect in their first few days on the job and find answers to common questions.

Strengths of wikis

open harness collective intelligence

Crowdsourcing and examples

outsourcing to the crowd (strangers •Mechanical Turk - Work •Tongal - Videography •Infocentive - Scientific problem solving •iStockPhoto - Photography •Amazon - Editorials Uber / Lyft - Rides

Collaborative consumption

peer-to-peer sharing or renting

social networking

refers to activities performed using social software tools (e.g., blogging) or social networking features (e.g., media sharing).

Social Advertising

refers to the advertising formats that make use of the social context of the user viewing the ad. It is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendations and likes.

Social Capital

refers to the number of connections an individual person has within and between social networks.

AJAX

s a Web development technique that enables users to reload portions of Web pages with fresh data instead of having to reload the entire Web page.

Social Commerce

the delivery of electronic commerce activities and transactions through social computing. _________ _________ also supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities.

Social Graph

the map of a single member of a social network comprised of all relevant links or connections among the greater social network.

Market Research

today members of social media voluntarily provide demographics that help identify and target potential customers. Due to the open nature of social networking, merchants can easily find customers, see what they do online, and learn who their friends are.

Weakness of wikis

truthiness

Folksonomies

user generated classifications that use tags to categorize and retrieve Web pages, photos, videos, and other Web content.

Social Networking Web Sites

web sites that allow participants to create their own profile page for free allowing them to post blog entries, pictures, video, music and/or share ideas.

printing on demand

•Allows individuals to self-publish •Customized books •Small batches •More cost effective •fixed cost per copy vs. run, based on sales •Small-book printing machines •Lulu.com, blub.com, creatspace.com •Org use - small company publishing

Social Commerce: Benefits to Customers

•Better and faster vendor responses to complaints (on Twitter, Facebook, and YouTube) •Customers can assist other customers (e.g., in online forums) •Customers' expectations can be met more fully and quickly •Customers can easily search, link, chat, and buy while staying on a social network's page

Social Commerce: Benefits to Businesses

•Can test new products and ideas quickly and inexpensively •Learn a lot about their customers •Identify problems quickly and alleviate customer anger •Learn about customers' experiences via rapid feedback •Increase sales when customers discuss products positively on social networking site •Create more effective marketing campaigns and brand awareness •Use low-cost user-generated content, for example, in marketing campaigns •Obtain free advertising through viral marketing •Identify and reward influential brand advocates

Social Commerce Risks

•Companies concerned about negative posts •80/20 rule - 80% of content is generated by 20% of users •Information Security Concerns •Invasion of Privacy •Violation of Intellectual Property and Copyright •Employees' Reluctance to Participate •Data Leakage of Personal Information or Corporate Strategic Information •Poor or Biased Quality of User Generated Content •Cyberbullying/Cyberstalking and Employee Harassment

Web 1.0

•Consume content •Websites closed to editing •Static •Updated rarely by a "webmaster" •Focused on presentation of information •Brochure-ware

Web 2.0

•Create content •Websites open to editing •Dynamic, changing •Updated frequently by users •Focused on collaboration, dialog, user-generated content, community •Social media

Blogging Platforms

•Google sites (Chrome or FireFox only!) •Xanga, LiveJournal •MovableType, WordPress, Blogger

social networking websites

•LinkedIn •Twitter (Micro Blogging!) •Google+ (discontinued earlier this year!) Facebook Myspace

advantages of social networking sites

•Organize workgroups •Enhance social relationships - virtual teams •Recruiting, monitoring employees •Really, REALLY targeted ads Proprietary SNS

Characteristics of Netcasting

•Podcasting & Vodcasting •Release material serially, pushed out to users •Great way to consume content 'on the go' •Not regulated by FCC - should it be? •Org use - self-guided tours, shows, training •TV series often distributed as video podcasts •Universities podcasting lectures

Social Computing in Business: HR Management

•Recruiting •Onboarding •Employee Development •Finding a Job

Web 2.0 media

•Video •Amazon Video on Demand, YouTube, Hulu, Netflix, Disney+, Vine, TikTok •Music •AmazonMP3, Last.fm, Rhapsody, Pandora, iTunes, Spotify •Photographs Flickr, Shutterfly, Picasa, Facebook, Instagram

how social computing improves customer service

•_________ __________ has vastly altered both the expectations of customers and the capabilities of corporations in the area of customer relationship management. •Customers are now incredibly empowered as companies closely monitor negative comments and proactively involve customers to resolve problems/issues for improved customer service. •Empowered customers know how to use the wisdom and power of crowds and communities to their benefit.

Ratings, reviews, and recommendations

(a) Customer ratings and reviews integrated into the vendor's Web page (b) Expert ratings and reviews from an independent authority (c) Sponsored reviews: paid-for reviews (d) Conversational marketing: individuals converse via e-mail, blog, live chat, discussion groups, and tweets.

Blog

(short for weblog) a personal Web site, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological events.

Really Simple Syndication (RSS)

A technology that allows users to receive the information they want, when they want it, without having to surf thousands of Web sites.

recruiting

Both recruiters and job seekers are moving to online social networks as recruiting platforms.

Conducting Market Research Using Social Networking

Customer sentiment expressed on Facebook, Twitter, LinkedIn and similar sites represent an incredibly valuable source of information for companies allowing them to analyze the data, conduct better advertising campaigns, improve their product design and their service offerings.

Employee Development

HR professionals are using enterprise social tools such as Chatter, Yammer, and Tibbr to enable, encourage, and promote employee development through relationship building by providing a platform for employees to collaborate on sales opportunities, campaigns, projects as well as simplify workflows and capture new ideas. Elearning and Etraining are employee development tools that can be leveraged through social computing.

Aggregators

Provide collection of content from the web •Bloglines - blogs/news •Digg - news •Technorati - blogs •Reddit - anything •Metafilter - anything •Stumbleupon - anything •Simply hired - job postings

Netcasting

The distribution of digital media via syndication feeds for playback on digital media players and personal computers.