ISYS 363 Chapter 4 Homework quiz, MISS 3302 Chapter 4 quiz
Buying and selling on the Web has disrupted many industries due to ______, the elimination of the need for a middleman.
disintermediation
The purpose of a ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser.
digital watermark
By allowing customers to state the price they are willing to pay for a product or service, some companies utilize the ________ business model over the Web.
reverse pricing
A service provided on a mobile device that provides the ability to see another person's location is called the _______ location-based service.
tracking
mass customization
A business model enabled by Web technologies is that of ______________, in which firms tailor products and services to a customer's particular needs on a large scale.
structural firmness
A critical aspect of website design is that of __________, which refers to characteristics that influence the site's security and performance.
tracking
A service provided on a mobile device that provides the ability to see another person's location is called the ______________ location-based service.
Group buying
A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation illustrate?
Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as _______.
All of the statements are valid fraud indicators
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase?
All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.
An example of social commerce is:
All of these statements are examples of social commerc
Businesses that sell goods electronically in cyberspace with no physical store locations are typically called _______ companies.
All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided
An advantage of the click-only e-commerce strategy is _______________.
Which of the following is NOT a form of Internet marketing?
Billboard displays
virtual
Businesses that sell goods electronically in cyberspace with no physical store locations are known as ______________ companies.
disintermediation
Buying and selling on the Web has disrupted many industries due to _____________, the elimination of the need for a middleman.
bounce rate
By monitoring the _________, website owners can learn which pages receive single views and do not cause visitors to stay at the site.
brick-and-click
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _______________ companies.
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing?
Customers find it more comfortable to shop and easier to return unwanted items.
showrooming
If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of ________________.
exit rate
In order to improve their websites, companies should track the ____________, which is the percentage of visitors who leave the website after viewing that page.
pay-per-click
In the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.
Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce?
More widely available buyers and sellers
misspellings in billing addresses
Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as _______________.
e-commerce
The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________________.
business-to-business (B2B)
The form of e-commerce that is the largest in terms of sales dollar volume is ____________ e-commerce.
Digital watermark
The purpose of a _____________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser.
government-to-business (G2B)
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce.
consumer-to-consumer (C2C)
When a person purchases an item from another person via eBay, we have a(n) ______ transaction.
business-to-consumer (B2C)
When consumers purchase goods from a business, the transaction is termed ______ e-commerce.
longtail
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______.
QR codes
Which of the following allows customers to scan bar codes with their mobile phones to learn more about a product?
More widely available buyers and sellers
Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce?
Excitement to order the product
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase?
Customers find it more comfortable to shop and easier to return unwanted items.
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing?
Receiving product recommendations based on the buying habits of similar shoppers
Which of the following is a characteristic of social commerce?
By monitoring the _________, Web site owners can learn which pages receive single views and do not cause visitors to stay at the site.
bounce rate
When a person purchases an item from another person via eBay, we have a(n) ______ transaction.
consumer-to-consumer (C2C)
In order to improve their Web sites, companies should track the _______, which is the percentage of visitors who leave the Web site after viewing that page.
exit rate
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______.
long tails
A business model enabled by Web technologies is that of _______, in which firms tailor products and services to a customer's particular needs on a large scale.
mass customization
An advantage of the click-only e-commerce strategy is:
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided.
If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of ________.
showrooming
A critical aspect of Web site design is that of _______, which refers to characteristics that influence the site's security and performance.
structural firmness
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _________ companies.
brick-and-click
The form of e-commerce that is the largest in terms of sales dollar volume is _______ e-commerce.
business-to-business (B2B)
When consumers purchase goods from a business, the transaction is termed ______ e-commerce.
business-to-consumer (B2C)
The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________.
e-commerce
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce.
government-to-business (G2B)
In the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.
pay-per-click
