ISYS CH 4

Which of the following is a characteristic of social commerce?

Receiving product recommendations based on the buying habits of similar shoppers

In the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.

pay per click

The purpose of a ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser.

digital watermark

Buying and selling on the Web has disrupted many industries due to _____________, the elimination of the need for a middleman.

disintermediation

An advantage of the click-only e-commerce strategy is _______________.

rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided

A service provided on a mobile device that provides the ability to see another person's location is called the ______________ location-based service.

tracking

Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing?

Customers find it more comfortable to shop and easier to return unwanted items.

Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase?

Excitement to order the product

Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce?

More widely available buyers and sellers

Which of the following allows customers to scan bar codes with their mobile phones to learn more about a product?

QR codes

By monitoring the _________, website owners can learn which pages receive single views and do not cause visitors to stay at the site.

bounce rate

Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _______________ companies.

brick-and-click

The form of e-commerce that is the largest in terms of sales dollar volume is ____________ e-commerce.

business to business

When consumers purchase goods from a business, the transaction is termed ______ e-commerce.

business to consumer

When a person purchases an item from another person via eBay, we have a(n) ______ transaction.

consumer to consumer

The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________________.

e-commerce

in order to improve their websites, companies should track the ____________, which is the percentage of visitors who leave the website after viewing that page.

exit rate

When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce.

government to business

A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation illustrate?

group buying

When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______.

long tails

A business model enabled by Web technologies is that of ______________, in which firms tailor products and services to a customer's particular needs on a large scale.

mass customization

Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as _______________.

misspellings in billing addresses

If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of ________________.

showrooming

A critical aspect of website design is that of __________, which refers to characteristics that influence the site's security and performance.

structural firmness

Businesses that sell goods electronically in cyberspace with no physical store locations are known as ______________ companies.

virtual