ITA202_chap10_MC

a

An extranet that links a large firm to its suppliers and other key business partners is called a(n): a. private industrial network. b. e-hub. c. marketspace. d. exchange.

b

______________________ are more transaction oriented than private industrial networks. a. Private exchanges b. E-hubs c. Extranets d. All of the above

a

A "supersite" that provides a comprehensive entry point for a huge array of Internet resources and services is called a(n): a. portal. b. online syndicator. c. content provider. d. information broker.

b

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): a. virtual community. b. marketspace. c. online marketplace. d. e-hub.

a

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n): a. exchange. b. vertical market. c. private exchange. d. e-hub.

b

Based on your reading of the case study text, which of the four generic strategies to deal with competitive forces was the motivating factor behind eBay's acquisition of JotSpot and Kaboodle? a. Low-cost leadership b. Product differentiation c. Focus on market niche d. Strengthen customer and supplier intimacy

a

Based on your reading of the chapters, e-commerce is: a. still in its beginning phases. b. widely accepted by consumers, although technology is still quickly changing. c. not yet fully accepted by consumers, although much of its driving technology is firmly in place. d. well entrenched as a form of modern commerce.

a

Based on your reading of the text, how do wireless marketing strategies differ from "traditional" Internet marketing strategies? a. Focus is on bringing message related to the customer's point of need or locale. b. Content-rich messaging c. Greater personalization d. Pushing Web sites to customers

d

Businesses retailing products and services directly via the Internet to individual consumers best describes: a. B2B electronic commerce. b. C2C electronic commerce. c. M-commerce. d. B2C electronic commerce.

d

Compared to digital markets, traditional markets: a. have lower search costs. b. have higher marketing costs. c. have higher delayed gratification effects. d. have higher transaction costs.

c

Compared to traditional goods, digital goods: a. have higher marketing costs. b. have lower production costs. c. have greater pricing flexibility. d. have higher inventory costs.

b

Consumers selling goods and services electronically to other consumers best describes: a. disintermediation. b. C2C electronic commerce. c. M-commerce. d. B2C electronic commerce.

c

Digital goods are goods that: a. are produced digitally. b. are sold over digital networks. c. are delivered digitally. d. all of the above.

b

EDI is: a. the use of Internet technologies for electronic data transactions. b. the exchange between two organizations of standard transactions through a network. c. electronic data invoicing. d. electronic delivery infrastructure.

c

From your reading of the text, which general strategy to overcome market forces is an overarching focus for Stonyfield Farm? a. Low-cost leadership b. Product differentiation c. Focus on market niche d. Strengthen customer and supplier intimacy

b

Information __________________ exists when one party in a transaction has more information that is important for the transaction than the other party. a. transparency b. asymmetry c. symmetry d. imbalance

c

Information density refers to: a. the complexity and content of a message. b. the total amount and quantity of information delivered to consumers by merchants. c. the total amount and quantity of information available to all market participants. d. the amount of information available to reduce price transparency.

d

Internet content providers: a. generate from directing buyers to sellers. b. save users money and time by processing online sales dealings. c. provide a digital environment where buyers and sellers can establish prices for products. d. create revenue by providing digital content over the Web.

b

Net marketplaces: a. focus on continuous business process coordination between companies for supply chain management. b. operate as independent intermediaries between buyers and sellers. c. are geared towards short-term spot purchasing. d. are more relationship oriented and less transaction oriented than private industrial networks.

d

One of the recent critical challenges facing Major League Baseball was: a. poor coordination between local and national sales channels. b. poorly managed sales channels. c. outdated information systems. d. decreasing ticket sales.

b

Online marketplaces: a. save users money and time by processing online sales dealings. b. provide a digital environment where buyers and sellers can establish prices for products. c. create revenue by providing digital content over the Web. d. sell physical products directly to consumers or individual businesses.

d

Pure-play business models: a. are primarily used in business-to-business electronic commerce. b. do not sell a physical product. c. are extensions of traditional bricks-and-mortar businesses. d. did not have an earlier existing bricks-and-mortar business before they went to the Internet.

a

Reducing the business process layers in a distribution channel is called: a. disintermediation. b. BPR. c. market segmentation. d. network effects.

d

Selling the same goods to different targeted groups at different prices is called: a. price customization. b. price opacity. c. price gouging. d. price discrimination.

c

Since the dot-com bubble burst of 2001, e-commerce revenues: a. have essentially stagnated. b. show signs of stabilizing. c. have returned to solid growth. d. have returned to exponential growth.

c

The cost to a merchant of changing the price of a product is called a: a. pricing cost. b. dynamic pricing cost. c. menu cost. d. switching cost.

b

The effort required to locate a suitable product is called: a. price discrimination. b. search costs. c. menu costs. d. transparency costs.

b

The electronic payment system in which users make micropayments and purchases on the Web, accumulating a debit balance on their credit card or telephone bill is called a(n) _______ payment system. a. smart card b. accumulated balance digital c. stored value d. digital cash

d

The electronic payment system that uses a credit card-size plastic card that stores digital information and that can be used for electronic payments in place of cash is called: a. digital cash. b. e-cash. c. digital wallet. d. smart card.

a

The lowered costs of information storage, processing, and communication, along with the improvement of data quality has resulted in which unique quality of e-commerce? a. Information density b. Richness c. Customization d. Interactivity

c

The organizational department responsible for handling customer service issues is the: a. service center. b. customer support. c. call center. d. sales department.`1

b

The presentation of Web pages tailored to a customer, based on the gathering of demographic information provided by the customer, is called: a. interactive marketing. b. personalization. c. collaborative filtering. d. localization.

a

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: a. procurement. b. e-procurement. c. supply chain management. d. electronic commerce.

d

The quality of ubiquity, as it relates to e-commerce, is illustrated by: a. the same set of standards being used across the globe. b. plentiful, cheap information. c. the enabling of commerce worldwide. d. the availability of Internet technology everywhere and anytime.

a

Through what channel did e-commerce first evolve? a. Online advertising sales b. Internet portals c. Online book sales d. Internet service providers

c

Tools that compare user behavior and interests to make purchasing recommendations to users are called: a. clickstream tracking tools. b. customer tracking tools. c. collaborative filtering tools. d. filtering tools.

a

Tools that record customer activities at Web sites and store them in a log for further analysis are called: a. clickstream tracking tools. b. customer tracking tools. c. collaborative filtering tools. d. filtering tools.

b

Transaction brokers: a. generate revenue from advertising or from directing buyers to sellers. b. save users money and time by processing online sales dealings. c. provide a digital environment where buyers and sellers can establish prices for products. d. sell physical products directly to consumers or individual businesses.

c

Varying a product's price according to the supply situation of the seller is called: a. menu pricing. b. supply pricing. c. dynamic pricing. d. asymmetrical pricing.

d

What strategy was implemented by Stonyfield Farm's use of blogs? a. Low-cost leadership b. Product differentiation c. Focus on market niche d. Strengthen customer and supplier intimacy

c

What was the most important impact of Major League Baseball's Web site development efforts? a. Created a strategic advantage for major league baseball b. Increased the efficiency of baseball operations c. Strengthened the relationship with customers and suppliers d. Made it possible for major league baseball to survive

c

Which new development is helping expand B2B e-commerce opportunities? a. Podcasting b. Blogs c. .NET and Web services d. Dropping of computing and networking component prices

b

Which of the five moral dimensions does the Interactive Session on MySpace.com raise? a. Information rights and obligations b. Quality of life c. System quality d. Property rights and obligations

d

Which of the following Internet business models does Amazon.com use? a. Information broker b. Transaction broker c. Online service provider d. Virtual storefront

c

Which of the following businesses utilizes the content provider Internet business model? a. Amazon.com b. eBay.com c. CNN.com d. Motocross.com

d

Which of the following is an ad that opens automatically and does not disappear until the user clicks on it? a. Banner ad b. Controlled ad c. Portal ad d. Pop-up ad

d

Which of the following is not a recent development in e-commerce? a. Growth of wireless Internet connections b. Online, interactive models for newspapers and other traditional media c. Use of blogs as a commercial medium d. Exponential growth of e-commerce retail sales

b

Which of the following is not one of the unique features of e-commerce technology? a. Information density b. Information asymmetry c. Richness d. Interactivity

c

Which type of application takes special advantage of the unique capabilities of mobile technology? a. Text-based messaging b. Personalized services c. Location-based applications d. Interactive, video-rich applications

b

eBay is an example of: a. a click-and-mortar business. b. C2C electronic commerce. c. B2C electronic commerce. d. an online exchange.