ITC761 Exam 3
A(n) ________ is a BI feature that presents performance data defined by users. A. dashboard B. portal C. interface D. parameterized report E. ad hoc query
A. dashboard
Which of the following are the three major types of knowledge management systems? A. Enterprise-wide knowledge management systems, KWS, and intelligent techniques B. CRM, SCM, and CAD C. COPs, ECM, and MIS D. MIS, DSS, and TPS E. DBMS, DSS, and ECM
A. Enterprise-wide knowledge management systems, KWS, and intelligent techniques
A(n) ________ facilitates the solution to unstructured problems by a set of decision makers working together as a group. A. GDSS B. GIS C. DSS D. ESS E. CDSS
A. GDSS
________ can improve their performance without explicit programming. A. Machine learning B. Neural networks C. Genetic algorithms D. Communities of practice E. Intelligent techniques
A. Machine learning
Which of the following is not one of the five observed ways in which managerial behavior differs from the classical description of managers? A. Managers prefer using formal information systems. B. Managers prefer oral forms of communication. C. Managers give high priority to maintaining a diverse web of contacts. D. Managers prefer current, specific, ad-hoc information. E. Managers perform a great deal of work at an unrelenting pace.
A. Managers prefer using formal information systems.
Which of the following are most likely to rely primarily on production reports for their decision-making needs? A. Operational supervisors B. Business analysts C. Senior managers D. Analytic modelers E. Executives
A. Operational supervisors
Which of the following is not an example of a BI predefined production report? A. Revenue forecasts B. Direct and indirect spending C. Order cycle time D. Workforce demographics E. Supplier performance
A. Revenue forecasts
An inference engine is: A. a strategy used to search through the collection of rules and formulate conclusions. B. a neural network that can make inferences. C. a method of organizing expert system knowledge into chunks. D. the programming environment of an expert system. E. a programming algorithm used to create a virtual world using a deep learning system.
A. a strategy used to search through the collection of rules and formulate conclusions.
Augmented reality is: A. a technology for enhancing visualization by overlaying digital data and images onto a physical real-world environment. B. a system that uses machine learning to produce new digital images. C. a programming algorithm used to create a virtual world using machine learning. D. a method of organizing expert system knowledge into chunks. E. a system for creating computer-generated simulations that are close to reality.
A. a technology for enhancing visualization by overlaying digital data and images onto a physical real-world environment.
All of the following are typical components or capabilities of an ECM system except: A. artificial intelligence tools. B. knowledge portals. C. communication tools. D. digital asset management. E. tagging tools.
A. artificial intelligence tools.
Apple's Siri application is an example of: A. intelligent agents. B. neural networks. C. machine learning. D. augmented reality. E. AI.
A. intelligent agents.
Software programs that work without direct human intervention to carry out specific tasks for individual users, business processes, or software applications, are called: A. intelligent agents. B. intelligent techniques. C. genetic algorithms. D. business intelligence. E. AI hybrid systems.
A. intelligent agents.
According to Mintzberg, managers in their informational role act as: A. nerve centers of the organization. B. figureheads for the organization. C. leaders. D. liaisons. E. negotiators.
A. nerve centers of the organization.
The decisions involved in creating and producing a corporate intranet can be classified as ________ decisions. A. semistructured B. procedural C. unstructured D. structured E. analytic
A. semistructured
A pivot table is a(n): A. spreadsheet tool that displays two or more dimensions of data in a convenient format. B. tool for performing sensitivity analysis. C. chart tool that can rotate columnar data quickly and visually. D. type of relational database. E. integral data visualization tool used in digital dashboards and scorecards.
A. spreadsheet tool that displays two or more dimensions of data in a convenient format.
Neural networks: A. use Learning Rules to identify the optimal path through the network. B. are composed of an input layer and an output layer. C. rely on rules similar to expert systems. D. use facial recognition algorithms to identify unique facial characteristics. E. function similar to the human brain in recognizing objects.
A. use Learning Rules to identify the optimal path through the network.
Which of the following is a computer-based system that attempts to emulate how humans think and act? A. Neural networks B. AI technology C. LMS D. Virtual reality systems E. Genetic algorithms
B. AI technology
Which of the following BI tools or abilities has been driving the movement toward "smart cities"? A. Chi-square analysis B. Big data analytics C. Data mining D. Predictive analytics E. OLAP
B. Big data analytics
Craigslist is an example of: A. P2P-commerce. B. C2C e-commerce. C. B2B e-commerce. D. B2C e-commerce. E. M-commerce.
B. C2C e-commerce.
Which type of information system uses data visualization technology to analyze and display data for planning and decision making in the form of digitized maps? A. Location analytics B. GIS C. DSS D. Executive support systems E. GDSS
B. GIS
Which of the following describes a difference between neural networks and genetic algorithms? A. Genetic algorithms are designed to process large amounts of information. B. Genetic algorithms are used to evaluate alternative solutions to problems, whereas neural networks are used to discover patterns in data. C. Genetic algorithms are designed to work with small amounts of data, while neural networks can handle large quantities of data. D. Genetic algorithms are a type of knowledge discovery, while neural networks are an intelligent technique. E. Neural networks are a type of machine learning, whereas genetic algorithms are static programs.
B. Genetic algorithms are used to evaluate alternative solutions to problems, whereas neural networks are used to discover patterns in data.
Which of the following companies is not identified in the text as one of the leading producers of business intelligence and analytics products? A. IBM B. Google C. SAS D. SAP E. Microsoft
B. Google
Which of the following does not describe the dimensions of knowledge in a firm? A. It is contextual and applicable only in relevant situations. B. It is subject to the laws of diminishing returns. C. It is enmeshed in a firm's culture. D. It is intangible. E. It is a cognitive event involving mental models.
B. It is subject to the laws of diminishing returns.
Which of the following is a tool for the management, delivery, tracking, and assessment of various types of employee learning? A. Organizational learning system B. LMS C. Investment workstation D. Employee management system E. Employee enrichment system
B. LMS
What type of intelligent technique helps Netflix develop a personalized selection of videos for customers? A. Intelligent agents B. Machine learning C. Neural networks D. Deep learning neural networks E. Genetic algorithms
B. Machine learning
Which of the following is not one of the five classical functions of managers? A. Controlling B. New product creator C. Deciding D. Planning E. Organizing
B. New product creator
Which of the following statements best describes the term business intelligence? A. Enterprise systems used to make business decisions B. The infrastructure for collecting, integrating, and analyzing business data C. Information systems involved in business decision making D. Software developed exclusively for business management E. The tools and techniques used to analyze and understand business data
B. The infrastructure for collecting, integrating, and analyzing business data
The ________ phase of decision making involves identifying and exploring various solutions to a problem. A. choice B. design C. analysis D. intelligence E. implementation
B. design
Group Decision Support Systems (GDSS): A. are designed to allow meeting attendees to share their thoughts in real-time with their peers. B. facilitate the solution of unstructured problems. C. provide tools that allow managers to visualize data. D. are only used with geographically dispersed attendees. E. support decisions that require knowledge about the geographic distribution of resources.
B. facilitate the solution of unstructured problems.
Machine learning systems: A. use machines to master a body of knowledge. B. find patterns in large data sets. C. rely on expert systems to identify learning objectives. D. are currently not useful for organizations. E. simulate the neurons in human brains to find patterns.
B. find patterns in large data sets.
When managers represent their company in the outside world and perform symbolic duties, they are acting in their: A. managerial role. B. interpersonal role. C. leadership role. D. decisional role. E. informational role.
B. interpersonal role.
Expert systems: A. share characteristics with mainframe computing. B. lack the general intelligence of human beings. C. are used for knowledge discovery. D. are capable of solving wide ranges of problems. E. are based on DO WHILE rules.
B. lack the general intelligence of human beings.
A(n) ________ report is produced when a user enters various values in a pivot table to filter data. A. production B. parameterized C. drill-down D. SQL E. ad hoc
B. parameterized
A(n) ________ is a scheme for classifying information and knowledge in such a way that it can be easily accessed. A. Intelligent technique B. taxonomy C. COP D. KWS E. enterprise-wide knowledge management system
B. taxonomy
Which of the following is not one of the six main analytic functionalities of BI systems for helping decision makers understand information and take action? A. Drill down B. Parameterized reports C. Business case archives D. Production reports E. Forecasts, scenarios, and models
C. Business case archives
________ are visual tools for presenting performance data in a BI system. A. Scenarios and models B. Parameterized reports C. Dashboards and scorecards D. Reports and the drill-down feature E. Ad hoc report creation
C. Dashboards and scorecards
You are advising a video production company on the best type of knowledge management system to help them archive digital video and sound clips. Which of the following will suit their needs? A. MOOC B. Virtual reality system C. Digital asset management system D. LMS E. CAD system
C. Digital asset management system
Which of the following statements best describes the relationship between collaboration and knowledge management? A. As knowledge improves, so does collaboration. B. Collaboration is impossible without knowledge. C. Knowledge is useful only when shared with others. D. Knowledge is the result of collaboration. E. Knowledge is impossible without collaboration.
C. Knowledge is useful only when shared with others.
An information system for a building company that tracks construction costs for various projects across the United States would be categorized as a type of: A. GSS. B. BPM. C. MIS. D. KPI. E. GDSS.
C. MIS.
Which of the following has a large number of sensing and processing nodes that continuously interact with each other? A. Genetic algorithm B. Expert systems C. Neural networks D. Knowledge management systems E. Business intelligence systems
C. Neural networks
Which of the following systems support a manager's role as figurehead of an organization? A. MIS B. ESS C. Telepresence systems D. E-mail E. DSS
C. Telepresence systems
Which type of decision is deciding whether to introduce a new product line? A. Nonrecurring B. Predictive C. Unstructured D. Recurring E. Structured
C. Unstructured
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. A. transparency B. complexity C. asymmetry D. discrimination E. competition
C. asymmetry
The leading methodology for understanding the really important information needed by a firm's executives is called the ________ method. A. predictive analytics B. KPI C. balanced scorecard D. data visualization E. digital dashboard
C. balanced scorecard
All of the following managerial roles can be supported by information systems except: A. resource allocator. B. nerve center. C. entrepreneur. D. disseminator. E. liaison.
C. entrepreneur.
Mintzberg outlined three categories of managerial roles: A. control, leadership, oversight. B. middle management, senior management, executive. C. interpersonal, informational, and decisional. D. operational, management, and executive. E. cultural, organizational, and technical.
C. interpersonal, informational, and decisional.
Intelligent agents rely on: A. agent-based modeling. B. augmented reality. C. machine learning. D. virtual reality systems. E. MOOC.
C. machine learning.
A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze. A. CAD B. expert system C. neural network D. genetic algorithm E. inference engine
C. neural network
The text defines ________ as expertise of organizational members that has not been formally documented. A. experience B. data C. tacit knowledge D. information E. wisdom
C. tacit knowledge
Virtually all expert systems deal with problems: A. with imprecise rules. B. of high complexity. C. that are highly structured. D. of policy development. E. of logic and control.
C. that are highly structured.
A well-designed ESS will allow management to: A. create pivot charts. B. create routine production reports as well as view overall business performance. C. track the activities of competitors. D. facilitate group decision making. E. analyze big data.
C. track the activities of competitors.
Which of the following is not true about AI technologies? A. AI programs can recognize faces. B. AI can recognize human speech with only a 6 percent error rate. C. AI systems take data from the environment, and produce outputs like other computer programs. D. AI programs today have mastered common sense thinking similar to humans. E. Speech recognition is used in intelligent personal assistants like Siri and Alexa.
D. AI programs today have mastered common sense thinking similar to humans.
Which of the following is the first step in the knowledge management value chain? A. Store B. Disseminate C. Feedback D. Acquire E. Apply
D. Acquire
As described in the opening case, what is YouTube's revenue model? A. Affiliate B. Freemium C. Subscription D. Advertising E. Transaction fee
D. Advertising
Which of the following types of systems would be used to present senior marketing executives with in-depth information about customer retention, satisfaction, and quality performance? A. DSS B. MIS C. TPS D. ESS E. CDSS
D. ESS
Specialized systems built for knowledge workers charged with discovering and creating new knowledge for a company are called: A. enterprise-wide knowledge management systems. B. Learning Management Systems (LMS). C. COPs. D. Knowledge Work Systems (KWS). E. wikis.
D. Knowledge Work Systems (KWS).
Which of the following statements about natural language processing (NLP) is not true? A. NLP is used by Google to return more meaningful search engine results based on the user's search language. B. NLP is typically based on machine learning techniques. C. NLP can infer customers' specific needs when they call help centers. D. NLP relies on the use of natural language experts. E. NLP often uses neural networks.
D. NLP relies on the use of natural language experts.
Which of the following is a type of intelligent technique? A. CAD B. Digital asset management C. Augmented reality D. Neural network E. LMS
D. Neural network
Computer vision systems rely on which of the following intelligent techniques? A. Genetic algorithms B. Intelligent computer agents C. Expert systems D. Pattern recognition E. Database programs
D. Pattern recognition
All of the following are considered to be knowledge workers except: A. engineers. B. researchers. C. architects. D. executives. E. designers.
D. executives.
Executive Support Systems (ESS): A. enable operational managers to create parameterized reports. B. support the structured decision making of senior executives. C. are primarily driven by information derived from a company's transaction processing systems. D. have the ability to drill down into lower levels of detail. E. easily integrate data from different systems.
D. have the ability to drill down into lower levels of detail.
Informal social networks of professionals and employees within and outside the firm who have similar work-related activities and interests are called communities of: A. expertise. B. professionals. C. knowledge. D. practice. E. interest.
D. practice.
The decision to approve a capital budget is an example of a(n) ________ decision. A. structured B. semi-structured C. undocumented D. unstructured E. analytic
D. unstructured
When there is no well-understood or agreed-on procedure for making a decision, it is said to be: A. undocumented. B. semi-structured. C. documented. D. unstructured. E. random.
D. unstructured.
GDSS such as Cisco Collaboration Meeting Rooms Hybrid can handle up to: A. 50 participants. B. 5 participants. C. 5000 participants. D. 1000 participants. E. 500 participants.
E. 500 participants.
Which of the following seeks to enhance human perception by combining a live direct view of the physical world with computer-generated images? A. Machine Learning System B. Expert system C. Knowledge Work System D. Computer-Aided Design E. Augmented reality
E. Augmented reality
Which quality dimension of information is concerned that all the necessary data needed to make a decision is present? A. Consistency B. Validity C. Accessibility D. Timeliness E. Completeness
E. Completeness
Which of the following techniques is used for knowledge acquisition? A. Content management system B. Decision support systems C. CAD D. Transaction processing systems E. Data mining
E. Data mining
Which of the following would not be classified as a KWS? A. VR system B. AR applications C. 3D visualization system D. CAD system E. Expert system
E. Expert system
Google's search engine is an example of which of the following types of decision? A. Financial B. Analytic C. Semi-structured D. Highly structured E. High velocity
E. High velocity
Which of the following statements best describes the business value of improved decision making? A. Improved decision making enables senior executives to more accurately foresee future financial trends. B. Improved decision making creates better products. C. Improved decision making strengthens customer and supplier intimacy, which reduces costs. D. Improved decision making creates a better organizational culture. E. Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values.
E. Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values.
The role of spokesperson falls into which of Mintzberg's managerial classifications? A. Interpersonal B. Decisional C. Symbolic D. Leading E. Informational
E. Informational
Measures defined by management and used to internally evaluate the success of a firm's financial, business process, customer, and learning and growth are called: A. benchmarks. B. parameters. C. the balanced scorecard method. D. BPM. E. KPIs
E. KPIs
Which of the following is not one of the six main elements in the business intelligence environment discussed in this chapter? A. Delivery platform B. Data from the business environment C. User interface D. Managerial users and methods E. Organizational culture
E. Organizational culture
MIS typically produce: A. scorecards of overall firm performance along predefined key indicators. B. assumptions, responses to ad-hoc queries, and graphic representations of existing data. C. solutions to semi-structured problems appropriate for middle management decision making. D. new ways of looking at data that emphasize change, flexibility, and rapid response. E. fixed, regularly scheduled reports based on data extracted from the organization's TPS.
E. fixed, regularly scheduled reports based on data extracted from the organization's TPS.
GDSS capabilities have improved along with all of the following except: A. expansion of Wi-Fi bandwidth. B. growth of cellular networks. C. explosion of mobile computing. D. improved power of desktop PCs. E. increase in dedicated conference rooms.
E. increase in dedicated conference rooms.
Compared to traditional goods, digital goods have: A. higher marginal costs. B. higher inventory costs. C. higher delivery costs. D. lower initial production costs. E. low marginal costs of production.
E. low marginal costs of production.
Behavioral models of management see managers as being ________ than does the classical model. A. more systematic B. more well organized C. less reactive D. more reflective E. more informal
E. more informal
Changing organizational behavior by sensing and responding to new experience and knowledge is called: A. knowledge leveraging. B. change management. C. knowledge management. D. the knowledge value chain. E. organizational learning
E. organizational learning
Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems. A. upstream; downstream B. push; pull C. maintenance; development D. demand; continual E. planning; execution
E. planning; execution
BI that is designed to determine the most likely effects of changes in the business environment is called: A. big data analytics. B. statistical modeling. C. parameterized reports. D. environmental analytics. E. predictive analytics.
E. predictive analytics.
A supply chain driven by forecasts of consumer demand follows a(n) ________ model. A. pull-based B. replenishment-driven C. optimized D. build-to-stock E. push-based
E. push-based
The effort required to locate a suitable product is called: A. location costs. B. price discrimination. C. shopping costs. D. menu costs. E. search costs.
E. search costs.
Using social networking tools to converse with customers is called: A. ERM. B. PRM. C. operational CRM. D. analytical CRM. E. social CRM.
E. social CRM.
In content management, once a taxonomy is developed, documents must then be ________ with the proper classification. A. inventoried B. archived C. retrieved D. tupled E. tagged
E. tagged
A MOOC is: a type of online course. a machine learning system. a type of content management system. a VR system. an intelligent technique.
a type of online course.
Marketing modules in CRM systems provide tools for all of the following except: A. identifying opportunities for cross-selling. B. identifying profitable and unprofitable customers. C. qualifying leads. D. assigning and managing customer service requests. E. capturing prospect and customer data.
D. assigning and managing customer service requests.
Operational CRM applications include tools for all of the following except: A. customer service support. B. sales force automation. C. marketing automation. D. calculating CLTV. E. call center support.
D. calculating CLTV.
To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by: A. retaining its legacy systems to operate as a backup to the new enterprise system. B. changing the ERP software as needed to match their own processes. C. using a cloud-based version of the ERP. D. customizing less than 5 percent of the enterprise system processes. E. using only the pre-defined processes in the ERP software that matched its own processes.
D. customizing less than 5 percent of the enterprise system processes.
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services. A. transaction fee B. subscription C. affiliate D. free/freemium E. sales
D. free/freemium
Supply chain execution systems provide all of the following functions except: A. tracking the flow of finished goods. B. managing materials. C. managing the financial information involving all parties. D. generating demand forecasts for products. E. managing warehouse operations.
D. generating demand forecasts for products.
Compared to traditional markets, digital markets have: A. lower delayed gratification effects. B. weaker network effects. C. greater asymmetry. D. lower search costs. E. higher transaction costs.
D. lower search costs.
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. A. affiliate revenue B. mobile payment C. transaction fee D. micropayment E. subscription
D. micropayment
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual? A. Interactivity B. Personalization/customization C. Richness D. Information density E. Ubiquity
A. Interactivity
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? A. Interactivity B. Personalization/customization C. Ubiquity D. Social technology E. Richness
A. Interactivity
Which of the following would not be considered semistructured knowledge? A. Request for proposals B. Videos C. Voice mail D. Brochures E. E-mail
A. Request for proposals
Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain? A. Safety stock B. Just-in-time strategies C. Continuous replenishment D. Perfect information E. Demand planning
A. Safety stock
Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix? A. Search engine B. Lead generation C. Rich media D. Display ads E. Video
A. Search engine
You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take? A. Select the functions of the system you wish to use. B. Rewrite the software to support the way the company's business processes work. C. Select the business processes you wish to automate. D. Map the software's business processes to the company's business processes. E. Map the company's business processes to the software's business processes.
A. Select the functions of the system you wish to use.
Ikea asked for the help of its customers in designing new furniture. This is an example of: A. crowdsourcing. B. behavioral targeting. C. social shopping. D. long-tail marketing. E. prediction markets.
A. crowdsourcing.
Compared to digital goods, traditional goods have: A. higher costs of distribution. B. lower copying costs. C. lower marginal costs per unit. D. more variable pricing. E. lower inventory costs.
A. higher costs of distribution.
The business value of an effective supply chain management system includes all of the following except: A. increased inventory levels. B. improved delivery service. C. supply matched to demand. D. faster time to market. E. cost reduction.
A. increased inventory levels.
Major CRM products typically have all of the following service capabilities except: A. order management. B. service analytics. C. returns management. D. call center & help desk. E. customer satisfaction management.
A. order management.
Which of the following is an example of a private industrial network? A. Elemica B. VW Group Supply C. Expedia D. Go2Paper E. Exostar
B. VW Group Supply
Customer service modules in CRM systems provide tools for: A. organizing effective marketing campaigns. B. assigning and managing customer service requests. C. capturing prospect and customer data. D. managing sales prospect and contact information. E. identifying profitable and unprofitable customers.
B. assigning and managing customer service requests.
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? A. Transaction broker B. Service provider C. Community provider D. Market creator E. Portal
C. Community provider
Which of the following statements about EDI is not true? A. About 80 percent of online B2B e-commerce is still based on EDI. B. Each major industry in the United States has EDI standards. C. EDI systems are increasingly web-enabled. D. Today, EDI is only used for document automation. E. Many organizations still use private networks for EDI.
D. Today, EDI is only used for document automation.
Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence? A. Website plan B. Functional website C. Social media plan D. Web mission statement E. Mobile media plan
D. Web mission statement
________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation. A. Employee B. Analytical C. Partner D. Operational E. Next-generation
D. Operational
Which of the following statements about robotics is not true? A. Robotics has widespread use in the automobile industry. B. Robotics involves the creation and use of machines than can substitute for humans. C. Robotics relies on sensors to provide vision and sensory feedback. D. Robotics does not require programming but instead relies solely on AI. E. Robotics can be used for surgery, bomb deactivation, and other dangerous environments.
D. Robotics does not require programming but instead relies solely on AI.
When did e-commerce begin? A. 1995 B. 2000 C. 1983 D. 1965 E. 1999
A. 1995
About ________ percent of the total economic output of the United States derives from the output of the knowledge and information sectors of the economy. A. 20 B. 55 C. 65 D. 15 E. 85
A. 20
What percent of online retailers now have m-commerce websites? A. 75 percent B. 25 percent C. 15 percent D. 85 percent E. 55 percent
A. 75 percent
Which of the following tools is used to analyze customer buying patterns? A. Analytical CRM B. CLTV C. SFA D. Operational CRM E. Demand planning
A. Analytical CRM
Which of the following is not an example of next-generation enterprise applications? A. Apache Open for Business (OFBiz) B. Social CRM C. Microsoft Dynamics 365 D. Salesforce.com E. SAP S/4HANA
A. Apache Open for Business (OFBiz)
From your reading of the chapter's opening case, which of the answers below is not a reason why Avon chose JDA's Manufacturing and Intelligent Fulfillment software? A. Develop new products B. Reduce inventory C. Improve the ability to predict what customers wanted to buy D. Faster fulfillment of orders on a global scale E. Build a central planning function to coordinate demand, manufacturing and fulfillment
A. Develop new products
Geoadvertising sends ads to users based on their: A. GPS locations. B. shopping preferences. C. website behaviors. D. home addresses. E. Google Maps settings.
A. GPS locations.
The difference between push- and pull-based models is summarized by which of the following slogans? A. Make what we sell, not sell what we make. B. Push what we make, not pull what we make. C. Pull what we make, not push what we sell. D. Make what we push, not push what we sell. E. Sell what we make, not make what we sell.
A. Make what we sell, not sell what we make.
________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services. A. SFA B. SOA C. Marketing D. Customer E. Complex
A. SFA
All of the following are unique features of e-commerce technology, except: A. price discrimination. B. richness. C. interactivity. D. global reach. E. personalization/customization.
A. price discrimination.
Market creators: A. provide a digital environment where buyers and sellers can establish prices for products. B. create revenue by providing digital content over the web. C. generate revenue from advertising or from directing buyers to sellers. D. sell physical products directly to consumers or individual businesses. E. save users money and time by processing online sales transactions.
A. provide a digital environment where buyers and sellers can establish prices for products.
Which of the following best illustrates the sales revenue model? A. eBay receives a small fee from a seller if a seller is successful in selling an item. B. Apple accepts micropayments for single music track downloads. C. Pandora provides basic services for free, but charges a premium for advanced services. D. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. E. Netflix charges customers a monthly fee for access to its library of movies.
B. Apple accepts micropayments for single music track downloads.
From your reading of the chapter's opening case, which of the answers below is not a reason why Avon chose JDA's Manufacturing and Intelligent Fulfillment software? A. Build a central planning function to coordinate demand, manufacturing and fulfillment B. Develop new products C. Faster fulfillment of orders on a global scale D. Improve the ability to predict what customers wanted to buy E. Reduce inventory
B. Develop new products
Which of the following would not be considered a contact point? A. Website B. Intranet C. Retail store D. Email E. Facebook
B. Intranet
What is the primary benefit to consumers of disintermediation? A. Faster service B. Lower costs C. Higher quality D. Greater choices E. None, because disintermediation primarily benefits manufacturers.
B. Lower costs
Enterprise software is built around thousands of predefined business processes that reflect: A. the firm's culture. B. best practices. C. industry benchmarks. D. cutting edge workflow analyses. E. government regulations.
B. best practices.
An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of: A. social search. B. collaborative shopping. C. social sign-on. D. network notification. E. web personal marketing.
B. collaborative shopping.
Removing the business process layers in a distribution channel is called: A. BPR. B. disintermediation. C. network effects. D. market segmentation. E. market transparency.
B. disintermediation.
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: A. SCM. B. procurement. C. e-procurement. D. production. E. distribution
B. procurement.
Procurement involves all of the following except: A. sourcing. B. production scheduling. C. negotiating with suppliers. D paying for goods. E. making delivery arrangements.
B. production scheduling.
Walmart's continuous replenishment system is an example of a(n) ________ model. A. push-based B. pull-based C. supply chain optimization D. forecast-based E. enterprise-based
B. pull-based
The effort required to locate a suitable product is called: A. menu costs. B. search costs. C. location costs. D. price discrimination. E. shopping costs.
B. search costs.
Exposing an individual to ads that are chosen based on the choices of their friends is an example of: A. online profiling. B. social marketing. C. crowdsourcing. D. behavioral targeting. E. clickstream advertising.
B. social marketing.
A ________ is an interaction with a customer, such as telephone or customer service desk. A. point of presence B. touch point C. sales point D. client channel E. point of service
B. touch point
Which of the following statements about enterprise applications is not true? A. Enterprise applications require fundamental changes in the way a business operates. B. Enterprise applications require organizational learning. C. Enterprise applications are best implemented when few changes in business processes are required. D. Enterprise applications are based on organization-wide definitions of data. E. Enterprise applications introduce "switching costs."
C. Enterprise applications are best implemented when few changes in business processes are required.
Why isn't overstocking warehouses an effective solution for a problem of low availability? A. It does not speed product time to market. B. It increases sales costs. C. It increases inventory costs. D. It lowers fill rate. E. It is an inefficient use of raw materials.
C. It increases inventory costs.
What is meant by the statement "knowledge is sticky"? A. Knowledge works only in certain situations. B. Knowledge is intangible. C. Knowledge is hard to move. D. Knowledge is difficult to replace. E. Knowledge is universally applicable.
C. Knowledge is hard to move.
Which of the following statements is not an accurate description of the importance of knowledge to a firm? A. Knowledge experiences network effects as more people share it. B. Knowledge enables firms to become more efficient in their use of scarce resources. C. Knowledge is unconditional. D. Knowledge should be seen as an intangible key asset. E. Much of the firm's value relies on being able to create knowledge.
C. Knowledge is unconditional.
Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products? A. Returns management B. Events management C. Lead management D. Customer satisfaction management E. Channel promotions management
C. Lead management
Which of the following refers to a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them? A. Supplier's internal supply chain B. Logistics supply chain C. Upstream portion of the supply chain D. Downstream portion of the supply chain E. On Contract supplier's chain
C. Upstream portion of the supply chain
A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect. A. whirlpool B. ripple C. bullwhip D. network E. diffraction
C. bullwhip
Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing. A. asymmetric B. flexible C. dynamic D. customized E. menu
C. dynamic
Which of the following best illustrates the transaction fee revenue model? A. Netflix charges customers a monthly fee for access to its library of movies. B. Pandora provides basic services for free, but charges a premium for advanced services. C. eBay receives a small fee from a seller if a seller is successful in selling an item. D. Apple accepts micropayments for single music track downloads. E. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
C. eBay receives a small fee from a seller if a seller is successful in selling an item.
Enterprise systems improve management decision making in all the following ways except: A. implementing standard definitions and formats worldwide. B. providing up-to-the-minute data on sales, inventory and production. C. improving forecasts of consumer behavior. D. determining the profitability of products. E. providing more accurate sales and production forecasts.
C. improving forecasts of consumer behavior.
Uncertainties in the supply chain often lead to: A. strategic changes in production plans. B. the bull whip effect. C. increases in inventory across all tiers. D. a reduction in safety stocks. E. declines in production.
C. increases in inventory across all tiers.
Customer relationship management systems typically provide software and online tools for sales, customer service, and: A. human resources. B. public relations. C. marketing. D. account management. E. advertising.
C. marketing.
In digital markets: A. search costs increase. B. network costs decline. C. menu costs decline. D. information asymmetry increases. E. switching costs decline.
C. menu costs decline.
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. A. affiliate revenue B. subscription C. micropayment D. transaction fee E. mobile payment
C. micropayment
A supply chain driven by actual customer orders is called a ________ model. A. market-driven B. replenishment-driven C. pull-based D. demand-driven E. supply-based
C. pull-based
The bullwhip effect can be countered by: A. globalization. B. implementing a CRM. C. reducing information uncertainty. D. product differentiation. E. disintermediation.
C. reducing information uncertainty.
Coca-Cola implemented enterprise software from Oracle that enabled it to achieve all of the following except: A. standardizing business processes worldwide. B. reducing the cost of raw materials. C. reducing the number of employees. D. reacting faster to market changes. E. improving its bargaining power with suppliers.
C. reducing the number of employees.
Transaction brokers: A. provide online meeting places where people with similar interests can communicate. B. provide a digital environment where buyers and sellers can establish prices for products. C. save users money and time by processing online sales transactions. D. generate revenue from advertising or from directing buyers to sellers. E. sell physical products directly to consumers or individual businesses.
C. save users money and time by processing online sales transactions.
Distribution and delivery of products to retailers is part of the: A. downstream portion of the supply chain. B. supplier's internal supply chain. C. upstream portion of the supply chain. D. external supply chain. E. midstream portion of the supply chain.
C. upstream portion of the supply chain.
Which of the following customer relationship management applications provides analysis of customer data? A. Operational SFA B. Operational CRM C. Analytical SFA D. Analytical CRM E. Operational SCM
D. Analytical CRM
As described in the opening case, what is the primary business model employed by YouTube? A. E-tailer B. Market creator C. Transaction broker D. Content provider E. Portal
D. Content provider
Which of the following is not one of four types of presence to be considered when building an e-commerce presence? A. E-mail B. Websites C. Offline media D. Corporate E. Social media
D. Corporate
Which of the following is not true about enterprise systems? A. Enterprise software includes analytical tools to evaluate overall organizational performance. B. Enterprise system data have standardized definitions and formats that are accepted by the entire organization. C. Enterprise systems help firms respond rapidly to customer requests for information or products. D. Enterprise software is expressly built to allow companies to support their existing business practices. E. Enterprise systems provide firm-wide information to help managers make better decisions.
D. Enterprise software is expressly built to allow companies to support their existing business practices.
Which of the following is the largest mobile advertising platform? A. Yahoo B. Twitter C. Microsoft D. Google E. Facebook
D. Google
Which of the following companies uses the subscription revenue model? A. Google Search B. ETrade C. Facebook D. Netflix E. Expedia
D. Netflix
Which of the following is not an example of location-based services? A. Waze B. Google Maps C. Foursquare D. Netflix E. Uber
D. Netflix
Facebook's Like button is an example of which of the following? A. Collaborative shopping B. Social sign-on C. Social search D. Network notification E. Newsfeed
D. Network notification
From your reading of the Soma Bay case study, the company implemented JD Edwards Enterprise One to solve all of the following problems except: A. providing detailed financial data. B. providing timely reports of profitability. C. using JD Edwards' other integrated modules. D. overtaxing of its data centers. E. combining data from general ledger and other financial systems.
D. overtaxing of its data centers.
A secure website that links a large firm to its suppliers and other key business partners is called a(n): A. net marketplace. B. e-hub. C. marketspace. D. private industrial network. E. exchange.
D. private industrial network.
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet? A. B2B e-commerce B. M-commerce C. C2C e-commerce D. P2P e-commerce E. B2C e-commerce
E. B2C e-commerce
Which of the following statements about exchanges is not true? A. Go2Paper is an example of an exchange. B. Some exchanges enable a spot market. C. Exchanges are independently owned third-party Net marketplaces. D. Some exchanges provide vertical markets. E. Exchanges are the most successful form of B2B commerce.
E. Exchanges are the most successful form of B2B commerce.
All of the following are examples of "on demand" companies except: A. Sidecar. B. Airbnb. C. Uber. D. Lyft. E. Instagram.
E. Instagram.
What standards are referred to when discussing universal standards as a unique feature of e-commerce? A. EDI standards B. Universal advertising and media format standards C. Universal measuring standards D. Common spoken and written languages E. Internet technology standards
E. Internet technology standards
Which of the following is an example of a direct good in the automobile industry? A. Office furniture B. Paper C. Roofing shingles D. Computer equipment E. Sheet steel
E. Sheet steel
Which of the following statements about Net marketplaces is not true? A. Some Net marketplaces serve vertical markets. B. Some Net marketplaces sell indirect goods. C. Some Net marketplaces sell direct goods. D. Some Net marketplaces support contractual purchases based on long-term relationships. E. Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
E. Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner? A. Supply chain planning system B. Supply chain optimization system C. Supply chain delivery system D. Supply chain demand system E. Supply chain execution system
E. Supply chain execution system
What event marked the beginning of e-commerce? A. The first e-mail sent B. The first domain name registered C. The first product sold online D. The first product advertised online E. The first paid advertisements placed on a website
E. The first paid advertisements placed on a website
All of the following are intelligent personal assistants for consumers except: A. Alexa. B. Google Now. C. Siri. D. Cortana. E. Watson.
E. Watson.
Which of the following is a milestone for the website development phase of building an e-commerce presence? A. Functional website B. Web presence map C. Social media plan D. Web mission statement E. Website plan
E. Website plan
The total time it takes to complete a business process, from start to finish, is called its ________ time. A. service B. fulfillment C. actualization D. development E. cycle
E. cycle
Genetic algorithms: A. represent knowledge as groups of characteristics. B. are based on logic. C. seek to emulate a human expert's way of solving problems. D. do not work for most problems. E. develop solutions to particular problems using inheritance, crossover, and mutation.
E. develop solutions to particular problems using inheritance, crossover, and mutation.
A company having difficulty with timely delivery of parts to its manufacturing plants should implement a supply chain ________ system. A. management B. optimization C. planning D. touch point E. execution
E. execution
The business value of an effective supply chain management system includes all of the following except: A. cost reduction. B. supply matched to demand. C. faster time to market. D. improved delivery service. E. increased inventory levels.
E. increased inventory levels.